市场营销专业英语考试练习PPT文档格式.ppt

1、Marketing Professional EnglishExercise短语英译中短语英译中lDirect marketinglPR（public relations）lMarketing communicationlReference GroupslAdvertising campaignlTarget segment lPublicitylpost purchase behaviorlSelective perception直销公共关系营销传播相关群体（参考群体）广告活动目标客户细分宣传购后行为选择性知觉短语英译中短语英译中lGenerating NeedslMedia adverti

2、singlProduct ConceptlOpinion LeaderslSales presentationlProduct advertisementslModus operandi潜在顾客开发媒体广告产品观念观念领导者销售演示产品广告一贯的工作方法短语中译英短语中译英l口碑l自我实现需求l大类延伸l消费者行为l销售提案l广告预算l商誉广告l品牌权益Word of MouthSelf-actualization needsCategory extensionConsumer behaviorA sales proposalAdvertising budgetinstitutional ad

3、vertisementsBrand equity句子英译中lThere are five alternative concepts under which organizations conduct their marketing activities:#the production concept,the product concept,the selling concept,the marketing concept,and the societal marketing concept.lOnce the salesperson has gathered the appropriate i

4、nformation about the clients needs and wants,the next step is to determine whether his or her company products of services match the needs of the prospective customer.短文英译中lBehind the visible act of making a purchase lies an important decision process that must be investigated.The stages a buyer pas

5、ses through in making choices about which products and services to buy are the purchase decision process.This process has the five stages:#（1）problem recognition,（2）information search,（3）alternative evaluation,（4）purchase decision,and（5）post purchase behavior.lMotivation is the energizing force that

6、 causes behavior that satisfies a need.Because consumer needs are the focus of the marketing concept,marketers try to arouse these needs.填空lThe marketing concept rests on four pillars which will be discussed below:#target market,customer needs,and profitability.lConsumers go through five stages in t

7、he process of adopting a new product:#,interest，evaluation,adoption.integrated marketingawarenesstrial短语英译中短语英译中lProspectlSales managementlNeed lMarketing information systemlThe societal marketing conceptlProduct mix lDiscount storelExclusive distributionlModels of Consumer Behavior预期顾客 销售管理需求营销信息系统

8、社会营销观念产品组合折扣店独家分销消费者行为模式短语英译中短语英译中lMarketing stimulilTraillAdoptionlMiddle classlAspiration group lPromotionlCompensationlWantlQualifying lead营销刺激试用采纳中产阶级仰慕群体促销薪酬欲望潜在顾客审查短语中译英短语中译英l招聘l早期采纳者l公司广告l媒体l销售力量l激励l成长战略l子品牌l营销调研l营销短视RecruitingEarly adopterCorporate advertisingMediaSales forceMotivationGrowth

9、 strategySub-brandMarketing researchMarketing myopia句子英译中lEffective sales management stems from a highly success oriented sale force that accomplishes its mission economically and efficiently.lWe live in a time that has defined itself as“The Age of Information”-when communications has become instant

10、aneous and global.lSales promotion is a marketing communication technique where additional incentives beyond the inherent qualities or benefits of the product or service are offered to the target audience,sales force,or distributors.短文英译中 Psychology helps marketers understand why and how consumers b

11、ehave as they do.Particularly useful for interpreting buying processes and directing marketing efforts are concepts such as Motivation;#Perception;#Learning;#Values,Beliefs,and Attitudes.Marketing research is the function which links the consumer,customer,and public to the marketer through informationinformation used to identify and define marketing opportunities and problems;#generate,refine,and evaluate marketing actions;#monitor marketing performance;#and improve understanding of marketing as a process.