亚马逊平台教程优质PPT.pptx

1、好产品源于生活了解市场节日习惯日常生活必需用品个人喜好/习惯Amazon牢记：不热爱生活的卖家不是好卖家 方法二：了解自己的产品谁会用？什么时候用？用它做什么？Amazon不了解自己的产品是卖不出利润的 标准一：寻找#1 Best Seller进去Amazon前台，搜索关键词LED找到带有#Best Seller的标记，点击后面产品类别Amazon点击页面左上角的“Any Department”Amazon了解页面内容与功能Amazon 标准二：定价在$6-$40，有利润Amazon 标准三：总类别排名在前500Amazon 标准四：好评数1000Amazon 给产品灵魂精美的包装专业的文案细

2、节图片Amazon没人会喜欢一个没有情怀的卖家 告诉市场你很棒！FBAAmazon关键词广告社交平台推广（You Tube必须录制）好评Amazon 自创品牌的几大自身因素过硬的产品品质独有包装并自带品牌专业的产品说明书出色的产品文案高清细节图和实景使用图片产品功能演示视频FBA发货Amazon 自创品牌的数量每个公司至少需要有三款自创品牌商品Amazon第二章：获得Amazon好评的有效方法Amazon 了解Amazon页面URL的秘密Amazon产品短链Amazon（1）没有体现标题关键词；（2）没有体现卖家；（3）显示所有跟卖卖家；（4）对排名和销售没有实际意义；http:/ 了解Ama

3、zon页面URL的秘密Amazon产品短链中加入产品标题Amazon（1）体现标题关键词；（4）对排名有一定帮助；（2）没有体现点击来源;（3）没有体现搜索关键词（4）没有体现唯一卖家；（5）显示所有跟卖卖家；（6）对排名有一定帮助；（7）没有体现卖家联盟http:/ 了解Amazon页面URL的秘密Amazon产品短链中加入点击来源Amazon（1）体现标题关键词；（2）体现点击来源;（6）对排名比较有帮助；/ 了解Amazon页面URL的秘密Amazon产品短链中加入主推关键词Amazon（1）体现标题关键词；（3）体现搜索关键词（4）没有体现唯一卖家；（6）对排名较有帮助；/ 了解Ama

4、zon页面URL的秘密Amazon产品短链中加入卖家IDAmazon（1）体现标题关键词；（3）体现搜索关键词（4）体现唯一卖家；（5）不显示跟卖卖家；（6）对排名很有帮助；/ 了解Amazon页面URL的秘密Amazon产品短链中加入卖家联盟Amazon（1）体现标题关键词；（7）体现卖家联盟http:/ 方法一：通过荟网的Amazon买家群最快最容易直接产生销量直接促进Amazon产品排名Amazon 方法二：联系测评师网站产品必须好可以获得销量，但是难以持久单独产品重复多次发布将影响效果Amazon本节内容我们将会在站外引流部分特别讲解 方法三：联系Amazon评论师打开链接 http:

5、/ 方法三：联系Amazon评论师Amazon 方法三：联系Amazon评论师产品一定要好发邮件之前必须先设置好99%折扣的优惠券回复时间可能会比较久Amazon 邮件内容：Hello,We saw your profile on Amazon,and we know you are one of the most respected reviewers.We were wondering whether you could kindly review one of our products on Amazon:/ created a 99%-off Coupon for you：ABCDEF

6、123we would be most grateful if you could have a try with our product and share your experience on our product reviews.Thank you very much for your kind help,and we hope you have a wonderful day!Kind regards,Amazon 方法四：客服联系买家第一封邮件：客户收到货物前两天（注意自己先设置全店长期有效打折码、自己决定打折比率、填好打折代码和Amazon店铺网址）AmazonHello,Tha

7、nk you very much for your kind order on Amazon.We can confirm the shipment is on its way and you should be able to receive it in the coming 2 days.To thank you for your kind order,we have created a 20%off Unlimited Coupon for all products sold on our store,and we would love to serve you again soon:C

8、oupon Code:ABCDEF123Our Store Link: really hope you could love the product and we do hope you have a great day!Kind regards,方法四：客服联系买家第二封邮件：客户收到货物后1-2天发邮件给买家（注意更换自己的打折码和店铺网址）AmazonHello,We believe you have received your products,and we are writing to see how do you think about it and if there is any

9、thing further we can help you at.It would be great if you could kindly share your experience on Amazon in product feedbacks by clicking the link below:https:/ the way,dont forget to share the coupon code we created with your family: regards,方法五：通过自己的客户群稳定增长的客户资源培养客户关系鼓励客户进行社交分享直接推进新品排名上升Amazon第三章：Am

10、azon页面优化Amazon 优化要素1：编写标题体现关键词/卖点（曝光率）包括型号（唯一性）包括商标（防跟卖）小于200个字符（优化）Amazon编写标题举例（200个字符）英文：HD750TVLSONYCCDCCTVSurveillance4Camera2TBDVRKitHuistoreKT0796VandalproofAllWeather2.8-12mmVarifocalNightVisionCameraswithFREEMobileAppandComputerSoftware2-YearWarranty翻译：HuistoreKT0796专业级安防监控套装，带4台750线索尼 CCD2.

11、8-12毫米变焦防水防爆高清夜视摄像机，2TB存储空间 硬盘刻录机，免费手机和电脑软件，2年质保Amazon 优化要素2：5点重要描述5点必须写完重复标题关键词详细说明卖点每个描述不能超过2000个字符Amazon第一点描述举例（500字符）HuistoreKT0796istheindustrialclasssurveillancecameraDVRkitwithsupervisionHDcamerasandHDDigitalVideoRecorder翻译：HuistoreKT0796是工业级安防监控套装，套装包括高清摄像机和高清硬盘刻录机Amazon第二点描述举例（500字符）Itcomes

12、with4x750TVLSONYEffioCCDHDHighDefinitionCameraswith2.8-12mmvarifocallensesthatgiveyouthebestpictureever.Allcamerascomewith100feetnightvision,vandalproofandweatherproofhousing,youcaninstalltheminanyindoorandoutdoorenvironments翻译：套装带有4个750线索尼EffioCCD2.8-12毫米变焦高清摄像机，能够让您看到最清晰画质和色彩。所有摄像机带有100英尺夜视功能、防水、防

13、爆机身，适合安装在任何室内外环境Amazon第三点描述举例（500字符）TheDigitalVideoRecorder（DVR）comeswiththeKitisahighlyprofessionalandpowerfulmachine.Itcomeswith2000GB（2TB）HardDriveswhichallowsyoutokeepHDrecordinginD1Qualityupto30days.YoucanalsousethecomputersoftwaretoenableintelligentmodelikeMotionSensor,Pre-setTimeRecording,Aut

14、o-rewritingetc.翻译：套装带有非常专业并且功能强大的硬盘刻录机。它有2000GB（2TB）的硬盘存储空间能够让您保留长达30天的D1高清画质影像。您还可以通过机器自带的电脑软件开启智能模式，如：移动侦测、特定时间录制，自动覆盖等Amazon第四点描述举例（500字符）ThemobileappcomeswiththepackagewillallowyoutogetaccesstotheDVRandcheckbothrecordingandreal-timeimage,dosnap-shotandrewindinganytimeanywherefromyourmobilephone翻

15、译：套装自带的手机应用程序能够让您随时随地通过手机登陆硬盘刻录机查看历史和实时画面，进行场景拍摄或将画面回调至特别历史时间点Amazon第五点描述举例（500字符）ThisisaSUPERDEALyoucanONLYfindonAmazon,becausethisistheONLYIndustrialQualitySurveillanceKitthatgivesyoutheBESTVALUEforeverycentyoupay.Dontbuythosecheapcamerasthatcanbeassembledbyteenagelabours,cancanbebrokenthenextday.Takeadvantageofthe2-