1、 Chapter 2 Contrastive Rhetoric in Business CommunicationTeaching ObjectivesStudents will be able to :1. grasp the definition of communication;2. identify the importance of communication;3. understand the process of communication;4. identify the flow of communication;5. know how cultures influence c
2、ommunication and communication channel.6. describe the definition of contrastive rhetoric;7. understand the relationship between culture, language, and rhetoric;8. analyze general sites of rhetorical contrasts in business communication;9. analyze specific sites of rhetorical contrasts in business co
3、mmunication.Teaching Procedures and Contents1. Lead-in (5)(1) What is communication?(2) Why didnt the Taiwanese mention the memos that Judith had given to him?(3) Why did the Taiwanese want face-to-face communication instead of memos?2. Step-By-Step Procedures (25)(1) The definition and importance o
4、f communication(2) The process of communication(3) The flow of communication(4) Internal and external communication(5) Communication and culture(6) Communication channel3. Culture, Language, and Rhetoric (10)4. Current Issues and Strategies in International Business Communication (10)5. General Site
5、s of Rhetorical Contrasts in Business Communication (10)6. Specific Sites of Rhetorical Contrasts in Business Communication (10)a. business correspondenceb. business reportc. business proposalsd. resumese. application letter7. Reform in Business Communication Learning (10)Assignment:1. Finish the ex
6、ercise2. Review this chapter and Preview chapter 2Evaluation:Teacher Reflection:Lesson Plan for Week _2_ Chapter 3 Management and Organizational Structure & Chapter 4 Business Meetings1. explain the meaning of management from the global perspective;2. demonstrate the process of management in busines
7、s context;3. describe different managerial roles in business organization;4. understand the definition of organizing;5. become familiar with major organizational relationships. 6. understand the definition of business meetings;7. identify different types of business meetings;8. know the typical proc
8、ess of managing business meetings;9. identify the role-playing for managers;10. identify guidelines for effective participation in meetings.(1) Background information. (2) Organizational structure2. Management (35)(1) Definition of Management(2) Managerial Roles(3) Levels of Management(4) Levels of
9、Management (5) Organizational Structure(6) Organizational Relationships3. Business Meetings (40)(1) Definition of Meetings(2) Major types of meetings(3) Process of Business Meetingsa. Planning a Meeting:b. Conducting the Meetingc. Close the Meeting(4) Role-Playing for Managers in Business Meetings(5
10、) The Evaluation of Successful Meeting1. Review Chapter 3 and Chapter 42. Preview Chapter 5Lesson Plan for Week _3_ Chapter 5 Fundamentals of Business Writing & Chapter 6 Note-taking1. identify the communicative purposes of business communication;2. analyze the information of the target audience;3.
11、understand how to select the appropriate medium;4. know how to organize the information;5. grasp the linguistic features of written business message.6. know the importance of taking notes;7. grasp the types of taking notes;8. understand the genre features of taking notes;9. choose the most appropria
12、te method of note-taking.1. Lead-in (15)(1) Select and analyze several emails that the students have handed in.2. Step-By-Step Procedures (35)(1) Planning business messages a. identifying your purpose b. analyzing your audience c. selecting the appropriate medium(2) Organizing business messages a. o
13、rganizing routine and good-news messages b. organizing bad-news messages c. organizing persuasive messages(3) Revising and proofreading business messages a. edit for content, organization and style b. edit for mechanics3. Note-taking (25)(1) Definition of Note-taking(2) Classifications of Note-taking in Meetings(3) Genre Features of Taking Notes(4) Techniques for Taking Notes (5) Task4. Closure (5)2. Review this chapter and Preview chapter 6
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