TOYOTA(丰田公司的财务发展分析)PPT课件下载推荐.pptx

1、一、一、BackgroundBackground二、二、Financial Financial Analysis Analysis andand Company StatusCompany Status三、三、Toyota Production SystemToyota Production System四、四、Business StrategyBusiness StrategyCompany History and OverviewLook back at the history of Toyota Motor Company（TMC）,it was set up in 1937 by Ki

2、ichiro which was as a sector from Toyota Industries.In 1936,the first product AA sedan is completed.After about two decades,the company launched their main product Crown and Crown Deluxe and first export to the United States in 1957.In 1984,Toyota joint venture with General Motors and begin produce

3、their cars in the USA.In 2009,it became the worlds largest car-maker,based on sales and number of automobiles produced,for the very first time.1.the start of internationalization of Toyota （19331956年）vlearn,imitate and create 学习模仿、自主创新vadjust measures to local conditions 因地制宜、因时而动vseparation of prod

4、uction and sales 产销分离、全新经营2.the second step of internationalization of Toyota（19561981年）vmarketing and advertising 市场重拓、广告营销vToyotas global distribution network 海外布局、经销网络vToyota crown retreat,corolla attack 皇冠退守、花冠进攻vR&#D and quality management 研发创新、质量管理3.The development of Internationalization of T

5、oyota（19822001年）vmarketing strategy 全球布局、海外生产vorganization strategy 产销合并、控股同行vproduct strategy 研制新品、高端突破4.Toyotas global operations（2002现在）vToyota mend strategy in China 中国设厂、本地生产vglobal R&#D,production and sales 全球研发、生产和销售venvironmental and security 环保与安全 2007.147万日本脉冲与油管系统存有缺陷2007.1121.5万日本燃油管泄露隐患

6、2007.1215.6万美国后驱动轴的接头不当热处理2008.454万美国电动车窗螺丝可能松动2008.59万美国安全带问题2008.947万日本燃油系统和转向系统存在问题2008.98万中国手动变速器存在问题2008.1212.2万一汽丰田电动转向机处理不当2009.426广汽丰田刹车缺陷the beginning of recallingThe reason of recallingSince 1995,the new president put foeaward the target that to occupy 10%of the global auto market,and by 2

7、010,to got 15%market share,the same as General motors co.To achieve this incredible target，the speed was their only focus at that time.As a result,from 2005 to 2009,when Toyota expand rapidly,it is also the time that Toyota fluently recalled their cars,which give all the customers worldwide a bad ef

8、fet and also make its reliability drop from the first to the third according to the Ameiican Consumer Reports.Toyota Motor Company（TMC）has been access to more than 180 different countries and regions in the world and it mainly pay attention on Europe,North America and Asia markets.The headquarters i

9、s located in Toyota city in Japan and has about 340 thousands employees in the world.In 2008,Toyota motor Company has became the worlds top car-maker.Toyota Supply Chain Management Toyota are not strive to squeeze suppliers profit margins,but with all partners to find opportunities to reduce cost,ta

10、ke reduction measures in the whole production process.It also allows suppliers at least to retain some of the remaining profits within a certain time.In this way,the suppliers incentive goal maintains the same with Toyotas.All companies in supply chain have the opportunity to profit from the collabo

11、ration.Firstly,increase forecasters efficiency.高预报的效率Secondly,improve communication among supply chain divisions.提高供应链部门之间的沟通Thirdly,reduce inventory shortages and overages.减少库存短缺和过剩 Toyota spent a lot of time in the assessment of many potential suppliers to consider many other factors besides the p

12、rice.After assessment,Toyota establish long-term supply agreement with key components suppliers.This does not mean that suppliers can sit back and relax.On the contrary,Toyota continue to evaluate each suppliers performance in many dimensions,including quality,reliability,creative proposal,collabora

13、tion with other suppliers,of course,but also costs.Also set up a 30%reduction requirement at the cost of the whole supply chain.Toyotas production experts and manufacturers cooperate to find ways to achieve objectives.Once reached,they begin to profit sharing;#suppliers reserve half of the profits,w

14、hile sets up a new level of cost reduction as the the goal of next stage.If performance can not be achieved,Toyota will allocate larger purchase amount to the competitive suppliers at the end of the contract.Ultimately,achieve the goal of rewarding the good and punishing the bad.一、一、BackgroundBackgr

15、ound二、二、Financial Financial Analysis Analysis andand Company StatusCompany Status三、三、Toyota Production SystemToyota Production System四、四、Business StrategyBusiness StrategyThe Analysis of TOYOTAs Financial ReportandCompany StatusThe Overall Review for fiscal 2012On a consolidated basis for the fiscal

16、 year ended March 31,2012,year-on-year vehicle sales improved 44 thousand units to 7.352 million units.However,net revenues decreased 2.2%to 18,583.6 billion,operating income decreased112.6 billion to 355.6 billion,and net income decreased 124.6 billion to 283.5 billion.The Overall Review（contin）Factors to decrease in operating income:#exchange rate fluctuations expenses increasing other factorsFactors to increase in operating income:#marketing efforts continuous cost-reduction effortsThe Overall Rev