国际市场营销专业术语Word格式文档下载.doc

1、attitude态度augmented product附加产品automatic vending自动售货（机）available market 有效性市场Bbaby room（第二次世界大战至年代后）生育高峰backward integration后向一体化basing-point pricing基定定价behavioral segmentation购买行为细分benchmarking产品水准基点（与购买者比较）benefit segmentation顾客利益细分brand decision品牌决策brand equity品牌价值brand extension品牌延伸brand image品牌

2、形象brand mark品牌标志brand name品牌名称brand品牌breakeven pricing盈亏零界点定价法bribery and corruption贿赂、受贿Bribery行贿broker经纪者business analysis商业分析business philosophy商业观，经营哲学business portfolio业务组合buyers market买方市场buyer decision process购买者决策过程buyer-readiness states购买状态buyer购买者Ccall norms访问（客户）标准次数captive-product pricin

3、g组合产品定价法cash cows金牛类产品cash discount现金折扣catalog marketing目录营销causal research因果分析调查central business district中心商业区chain stores连锁商店channel level渠道层次channel members渠道成员channel system渠道系统closing结帐cluster analysis聚类分析collaborations合作combination store联合商店commercialization商业化company marketing environment公司营销

4、环境company marketing opportunity公司营销机会comparison advertising比较广告competitive advantage竞争广告competitor analysis竞争者分析competitors竞争者concentrated marketing集中性市场营销confiscation没收consumer buying behavior消费者购买行为consumer cooperative消费者合作社consumer goods消费品consumerism消费者保护主义consumer market消费者市场consumer orientatio

5、n消费者导向consumer消费者contestssweeptakescontractual VMS合同系统convenience goods日用品convenience store便民店conventional marketing channel传统营销渠道cooporate chain 公司连锁core product核心产品corporate communication公司宣传corporate VMS公司系统cost-plus pricing成本加成定价counter segmentation反细分化coupons优待券；赠券criteria标准cultural environment

6、文化环境culture文化cultural Change文化变革cultural Borrowing文化借鉴currency fluctuations币值波动customer attitude tracking顾客态度跟踪customer group顾客群customer-structured sales force顾客结构型推销结构customer顾客custom union关税同盟Ddatabase marketing数据库营销data compatibility数据的兼容性decision-making approach决策研究法decline stage衰退期demand curve需

7、求曲线demands需求demanddemographic segmentation人口统计环境department store百货商店derived demand派生需求；引发需求differentiated marketing差异性营销direct export直接出口direct investment直接投资direct-mail marketing直邮营销discount store折扣商店discriminatory pricing（需求）差异定价distribution channel分销渠道diversification growth opportunity多样化增长机会dive

8、rsification多样化，多种差异dogs狗灯产品door-to-door retailing挨户销售durable goods耐用品Eecological environment生态环境economic community经济共同体economic enviroment经济环境embargo禁运，贸易禁止令engels laws恩格尔定律environmentalism环境保护主义exchange control外汇管制；外汇管理exchange function交换功能exchange rate汇价；汇率；外汇行市exchange交换Extortion索贿exclusive distr

9、ibution独家分销experience curve（learning curving）经验曲线；学习曲线exporting出口expropriation征用Ffacilitating function便利功能fads时尚family life cycle家庭生命周期fashion 流行financing资金融通fixed costs固定成本FOB-origin pricing离岸价格forecasing预测foreward integration向前一体化form Utility形态效用franchise organization特许经营组织franchise特许经营franchising

10、freight-absorption pricing免收运费定价full service wholesaler完全服务职能批发商functional approach职能研究法functional discount功能折扣；交易折扣Ggender segmentation性别细分generic strategies一般战略Gender Bias性别偏见geographic organization地理细分geographic segmentationGE strategic business-planning grid通用电气业务组合方法globalization全球化going-rate p

11、ricing随行就市定价government market政府市场green marketing绿色营销grey markets灰色市场growth-share matrix增长份额矩阵（波士顿矩阵）growth stage成长期Hhabitual buying behavior习惯性购买行为head-on positioning迎头定位high-context culture高背（语）景文化high-touch positioning高情感定位horizontal integration水平（横向）一体化horizontal marketing system水平营销系统horizontal organisation水平型组织human need人类需求hypercompetition超级竞争hypermarkets特级需求Iidea generation创意想法idea screening创意筛选impaired干扰in-bound logistics上游物流income elasticity of demand需求收入弹性income segmentation收入细分indirect export间接出口indirect exportindustrial economies发达工业化经济类型industr