1、服务策略服务战略;服务策略 service strategy营销战略;营销策略营销战略;营销策略 marketing strategydiligence:n.steadyeffort;carefulandhardeffort勤勉,用功勤勉,用功Thepolicearepursuingtheirinquirieswithgreatdiligence.警察正以不懈的努力进行着调查。警察正以不懈的努力进行着调查。diligence in sth./in doing sth.Mikeisadiligentandprolificworker.迈克是个勤奋而且出活多的工人。迈克是个勤奋而且出活多的工人。d
2、iligentadj.勤勉的,勤奋的勤勉的,勤奋的Sheshowsgreatdiligenceinherschoolwork.她做作业非常用功。她做作业非常用功。prolongvt.makesth.lastlonger延长,拖延 prolong the agony:makeanunpleasantexperience,atensesituation,ect.lastlongerthannecessaryDontprolongtheagonyjusttellustheresult.prolonged adj.Therewillbeprolongeddelaysforrailtravelers.e
3、g.Drugsthathelptoprolonglife;Article2_SPara Para 3.3.Do Do not not treat treat all all new new words words in exactly the same way.in exactly the same way.Have you ever complained about your memory because you find it simply impossible to memorize all the new words you are learning?But,in fact,it is
4、 not your memory that is at fault.It is thatIt is John that broke the window.at fault:guilty of error;deserving blameMr.Smith was so pig-headed hat he could never accept that he had been at fault.The Emphatic Pattern If you your head with too many new words at a time,some of them are bound to be cro
5、wded out.:force sth.into a small placeforce sth.into a small placeTerry crammed the dirty clothes Terry crammed the dirty clothes into his bag.into his bag.crambe certain toYou are bound to succeed if you persistently work hard.What you need to do is to deal with new words in different ways accordin
6、g to how frequently they occur in everyday use.predicativesubjectWhile active wordsactive words demand constant practiceand useful wordsuseful words must be ,words that do not not often often occur occur in everyday situations require just a nodding mitted to memory:memorizeacquaintancen.knowledgeof
7、sb.orsth.;ShehassomeacquaintancewithFrench.她懂点法语。她懂点法语。(对某人某事的)了解(对某人某事的)了解 (arelationshipwith)sb.youknowalittleHeisnotafriend,onlyanacquaintance.他不是朋友,只是相熟。他不是朋友,只是相熟。noddingacquaintance不完整或肤浅的知识不完整或肤浅的知识;泛泛之交泛泛之交;点头之交点头之交;continueacquaintance继续交往继续交往;commitvt.givetosb.orsth.totakecareofTheoldmanco
8、mmittedhiswilltothecareofthelawyer.老人把他的遗嘱委托律师保管。老人把他的遗嘱委托律师保管。犯罪,做错事犯罪,做错事 把把.交托给;交托给;Ihavenevercommittedanycrime.我从没有犯过任何罪。我从没有犯过任何罪。使使承担义务承担义务,做出许诺做出许诺 Dontcommityourpromisestopaperifyouarenotcertainyoukeepthem.如果你没有把握兑现你的许诺,如果你没有把握兑现你的许诺,你就不要做出书面保证。你就不要做出书面保证。CommitoneselfCommitacrimeCommitmurde
9、rCommitsuicide承诺,答应负责承诺,答应负责 犯罪;犯下罪行犯罪;犯下罪行 谋杀谋杀 自杀自杀 You will find concentrating on active and useful words the most effective route to enlarging your vocabulary.concentrate:v.giveallyourattentiontowhatyouaredoingYoumustconcentrateallyourenergiesonthestudyofEnglish.你必须集中全力学习英语。你必须集中全力学习英语。concentra
10、teon全神贯注做某事全神贯注做某事 Ponderous 笨重的胖得要死Sting 蛰;叮死叮Frugal 节俭的腐乳就够Homophonic Memory谐音记忆谐音记忆brief 简洁的grief 悲伤的relief 缓解不简洁,哥悲伤,阿姨说谎(为缓解)。b简洁,g悲伤,re lie 为缓解Formula memory 口诀记忆Story memory故事记忆Active wordsActivewordsUseful words&phrasesUseful words&phrases Useful words&phrasesseldom used wordsseldom used wor
11、dsHaveyoueverwonderedwhywesay,“IaminterestedinEnglish”,but“Iamgood atFrench”?AndhaveyoueveraskedyourselfwhynativeEnglishspeakerssay,“learn the news or secret”,but“learn of someones success or arrival”?Theseareallexamplesofidiomaticusage.Watch out for idiomatic ways of saying things.Para 4When pigs f
12、ly.不可能。不可能。Its impossible.See the elephant.见世面。见世面。The Effects of English Culture on Idioms:The living circumstance FactorThe living circumstance FactorThe Historical Factors The Historical Factors The Religious FactorThe Religious FactorThe Literary Art FactorsThe Literary Art FactorsThe living circumstance FactorGeographical environmentisland Seawaterwatersailingsailingisland island fishfish Dont teach fish to swim.不要班门弄斧。不要班门弄斧。more examples:as close as an oyster (守口如瓶)at sea (茫然)in full sa
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