1、4. 所有题目必须在答题卡上作答,在试题卷上答题无效。第I卷第一部分:听力(共两节,满分30分) 该部分分为第一、第二两节。注意:回答听力部分时,请先将答案标在试卷上。听力部分结束时,你将有两分钟的时间将你的答案转涂到客观题答题卡上。第一节(共5小题;每小题1.5分,满分7.5分)听下面5段对话。每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 1. What does the man want to do?A. Take photos. B. Buy a camera
2、. C. Help the woman.2. What are the speakers talking about? A. A noisy night B. Their life in town. C. A place of living.3. Where is the man now? A. On his way. B. In a restaurant. C. At home.4. What will Celia do? A. Find a player. B. Watch a game. C. Play basketball.5. What day is it when the conv
3、ersation takes place?A. Saturday. B. Sunday. C. Monday.第二节(共15小题;每小题1.5分,满分22.5分)听下面5段对话或独白。每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。听每段对话或独白前,你将有时间阅读各个小题,每小题5秒钟;听完后,各小题将给出5秒钟的作答时间。每段对话或独白读两遍。听下面一段对话,回答第6至7两个小题。6. What is Sara going to do? A. Buy John a gift B. Invite John to France C. Give J
4、ohn a surprise 7. What does the man think of Saras plan? A. Funny. B. Exciting. C. Strange.听下面一段对话,回答第8和第9两个小题 8. Why does Diana say sorry to Peter? A. She has to give up her travel plan. B. She wants to visit another city. C. She needs to put off her test. 9. What does Diana want Peter to do? A. He
5、lp her with her study. B. Take a book to her friend. C. Teach a geography lesson.听下面一段对话,回答第10至第12三个小题。10. Why does the man call the woman? A. To tell her about her new job. B. To ask about her job program C. To plan a meeting with her.11. Who needs a new flat? A. Alex. B. Andrea. C. Miranda.12. Whe
6、re is the woman now? A. In Baltimore. B. In New York. C. In Avon.听下面一段对话,回答第13至16四个小题。13. What does Jan consider most important when he judges a restaurant? A. Where the restaurant is. B. Whether the prices are low. C. How well the food is prepared.14. When did Jan begin to write for a magazine? A.
7、After he came back to Sweden. B. Before he went to the United States. C. As soon as he got his first job in 1982.15. What may Jan do to find a good restaurant? A. Talk to people in the street. B. Speak to taxi drivers. C. Ask hotel clerks.16. What do we know about Jan? A. He cooks for a restaurant.
8、B. He travels a lot for his work. C. He prefers American food. 听下面一段独白,回答第17至20四个小题。17. What do we know about the Plaza Leon? A. Its a new building. B. Its a small town. C. Its a public place.18. When do parents and children like going to the Plaza Leon? A. Saturday nights. B. Sunday afternoon. C. F
9、ridays and Saturdays.19. Which street is known for its food shops and markets? A. Via Del Mar Street. B. Fernando Street. C. Hernandes Street.20. Why does the speaker like Horatio Street best? A. It has an old stone surface. B. It is named after a writer. C. It has a famous university.第二部分 阅读理解(共两节,
10、 满分40分)第一节 (共15小题;每小题2分,满分30分)阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项 APublicity(宣传推广) offers several benefits. There are no costs for message time or space. An ad in prime-time television may cost $250,000 to $5,000,000 or more per minute, whereas a five-minute report on a network newscast would not cos
11、t anything. Publicity reaches a mass audience within a short time and new products or company policies are widely known. Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the
12、reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Womens Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they skim through the ads. Furthermore, there may b
13、e 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a giv
14、en medium. It may issue detailed news releases and find only portions mentioned by the media, and media have the ability to be much more critical than a firm would like. For example, in 1982, Procter & Gamble faced a massive publicity problem over the meaning of its 123-year-old company logo. To fig
15、ht this negative publicity, the firm had a spokesperson appear on Good Morning America to disprove the rumor (谣言). The false rumors were temporarily put to rest. However, in 1985, publicity became so troublemaking that Procter & Gamble decided to remove the logo from its products.21. All of the following advantages of public
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