快递行业外文文献翻译Word文档格式.docx

1、文献作者：S Setiyawati，B Haryanto文献出处：Social Science Electronic Publishing,2016,3（2）:56-81字数统计：英文2718单词，15832字符；中文4805汉字外文文献：Why Customers Intend to Use Express Delivery ServicesAbstract The aim of this research was to better understand the effects of products quality, price reasonableness, brand image,

2、and attitude towards customers intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effe

3、ct on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 201

4、5. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role effects of costumers attitude for product quality, price reasona

5、bleness and brand image towards customers intention offer new insight into antecedents on costumers intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either directly or through attitude towards customers intention is de

6、termine.Keywords: Product Quality, Price Reasonableness, Brand Image, Attitude, Customers Intention1.IntroductionCompetitive advantage is likely to depend on market orientation, which means fosters behaviors that lead to customers perception of superior value. Market orientation implies to customers

7、 needs and delivering solutions and services that meet customers needs, which indicates customer orientation. The phenomenon of attitude and intention to use express delivery service part of orientation to the customers is an interesting issue to be studied. Previous studies show inconsistency attit

8、udes and intentions models relating to express delivery services （Li & Petrick, 2008）. This is due each study is based on the object and different settings. These conditions provide opportunities to design an alternative model capable of elaborating phenomenon to be observed.The alternative model is

9、 built based on five variables: products quality, price reasonableness, brand image, and attitudes which explain its influence on intention to use express delivery services. Thus, prediction models of individual behavior intention can be explained as follows: Product quality needs to be examined bec

10、ause these variables effectively to influence customer attitude （Stank et al., 2003; Richey et al., 2007; Rafid & Jaafar, 2007）. However, different findings on influence customer behavior and product quality services performed by Mentzer et al.（2001） indicating customer perceptions about product qua

11、lity is very relative and changeable nature because of individual psychological influence.1.1.Problem StatementConceptualization of variables to be studied, namely: product quality, price reasonableness, brand image and attitude influence intention to use express delivery services. To encourage prac

12、tices this study addresses the following questions: Is product quality has a positive influence on express delivery services a positive attitude? What positive effects on brand image express delivery services?1.2.Research ObjectivesThe general purpose of this study is to look at the effect of produc

13、t quality, price reasonableness, brand image and attitude influence on intention. Especially, this study aims to figure product quality has a positive influence on attitude; price reasonableness positive influence attitude; brand image positive influence attitude; and attitude positive effect on the

14、 customers intent to use express delivery services.1.3.Research ContributionsThe contribution of this study is to offer a new approach that is more comprehensive, namely elaborate dimensions of product quality, brand image, price reasonableness, and attitude to assess the extent of its significance

15、to customers intent to use express delivery services; contribute to the science of management. Especially to understand the effect of product quality, price reasonableness, brand image, attitude to assess the extent its significance to customers intent on express delivery services. Then, show main factors that explain highest variation in customers intent on express delivery services company will help policymakers to reform corporate marketing service significantly and qualified; a