国内测绘仪器行业分销渠道的现状问题和对策分析毕业设计Word格式文档下载.docx

1、通过分析国内分销渠道自身发展战略和资源优势，优劣势的对比分析，发现问题。针对发现的问题提出相关的策略措施，为企业在渠道建设方面提供相关的参考，以期望能加强国内企业在未来的中国市场乃至国外市场竞争力，占据更多的市场份额。关键词：测绘仪器 分销渠道 渠道建设 渠道冲突 AbstractAfter the reform and opening up, especially in recent years, as Chinas rapid economic development, Chinas accession to the World Trade Organization （WTO）, and

2、gradually form a pattern of world economic integration, China is not only becoming one of the worlds largest market, and is becoming the world factories, surveying instruments such as Chinas rise and development of manufacturing industries has brought unprecedented opportunities and surveying instru

3、ments on the world market, the competitive landscape and the competitive situation produced a realistic and far-reaching impact. The rapid expansion of the market and Chinese original mapping equipment manufacturing base, and promote the Chinese surveying and mapping equipment manufacturing industry

4、 rapid rise and development, attracting all the worlds mapping equipment manufacturers attention. It also created similar problems with other industries. Surveying Instruments industry that Chinas development of distribution channels is also facing fierce competition from foreign rivals, weak distri

5、bution channels and other construction issues, survival of the fittest, behind. In this situation, the Chinese surveying and mapping equipment industry, the domestic mapping equipment manufacturers should be how to deal with foreign competition, and how to avoid the vicious competition itself, chang

6、ing the status of channel construction is weak, according to the companys development and how the characteristics of the product to establish a sound distribution channels, improve the rapid flow of enterprise products, accelerate corporate brand communication, and enhance the competitiveness of ent

7、erprises, and expand business in the domestic market share of surveying instruments, should be a major concern.This article is based on research situation of domestic distribution channels, induction of international and domestic distribution channels mapping equipment industry, analyzes the develop

8、ment of surveying instruments market situation, industry competition, recognizing the distribution channel construction industry in the necessity of surveying instruments. By analyzing the domestic distribution channels of their own development strategies and resource advantages, the advantages and

9、disadvantages of comparative analysis, found the problem. For the problems put forward relevant strategies and measures for enterprises in the channel construction to provide relevant reference, hoping to strengthen the domestic enterprises in the future of the Chinese market and the foreign market

10、competitiveness, and occupy more market share.Keywords: Surveying instruments Distribution channels Channel construction Channel conflict 毕业设计（论文）原创性声明和使用授权说明原创性声明本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加以标注和致谢的地方外，不包含其他人或组织已经发表或公布过的研究成果，也不包含我为获得 及其它教育机构的学位或学历而使用过的材料。对本研究提供过帮助和做出过贡献

11、的个人或集体，均已在文中作了明确的说明并表示了谢意。作 者 签 名： 日 期： 指导教师签名： 日期：使用授权说明本人完全了解 大学关于收集、保存、使用毕业设计（论文）的规定，即：按照学校要求提交毕业设计（论文）的印刷本和电子版本；学校有权保存毕业设计（论文）的印刷本和电子版，并提供目录检索与阅览服务；学校可以采用影印、缩印、数字化或其它复制手段保存论文；在不以赢利为目的前提下，学校可以公布论文的部分或全部内容。作者签名： 日 期：学位论文原创性声明本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所取得的研究成果。除了文中特别加以标注引用的内容外，本论文不包含任何其他个人或集体已经发

12、表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律后果由本人承担。 日期： 年 月 日学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权 大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。涉密论文按学校规定处理。 日期：导师签名： 日期：指导教师评阅书指导教师评价：一、撰写（设计）过程1、学生在论文（设计）过程中的治学态度、工作精神 优 良 中 及格 不及格2、学生掌握专业知识、技能的扎实程度3、学生综合运用所学知识和专业技能分析和解决问题的能力4、研究方法的科学性；技术线路的可行性；设计方案的合理性5、完成毕业论文（设计）期间的出勤情况二、论文（设计）质量1、论文（设计）的整体结构是否符合撰写规范？2、是否完成指定的论文（设计）任务（包括装订及附件）？三、论文（设计）水平1、论文（设计）的理论意义或对解决实际问题的指导意义2、论文的观念是否有新意？设计是否有创意？3、论文（设计说明书）所体现的整体水平建议成绩：（在所选等级前的内画“”）指导教师： （签名） 单位： （盖章）年 月 日评阅教师评阅书评阅教师评价：一、论文（设计）质量 优