mis12-信息系统复习参考15Word下载.doc

1、 FALSEDiff: 2Page Ref: 567AACSB: Reflective ThinkingCASE: ContentObjective: 15.22） The first step in establishing a corporate strategy and structure for globalization is to determine the appropriate technology platform. 1Page Ref: 5623） Global business drivers can be divided into two groups: general

2、 cultural factors and specific business factors. TRUE 563 15.14） The growth of powerful communications technologies and the emergence of world cultures create the condition for global markets.5） The collapse of the Eastern block has speeded the growth of a world culture. 5646） Micromarketing describ

3、es the direct marketing of products to individuals rather than groups.7） A powerful strategic advantage for a globalized firm is lowered cost factors in production.8） Particularism is a concept based on accepting a shared global culture and the penetration of domestic markets by foreign goods and se

4、rvices. 3Page Ref: 5659） At the cultural level, differences among cultures produce differences in social expectations, politics, and legal rules.10） Globalization means that companies can be less concerned with the laws governing the movement of information.11） European countries have very strict la

5、ws concerning transborder data flows and privacy. 15.412） The European Union Data Protection Directive restricts the flow of any information to countries that do not meet strict European laws on personal information.13） To avoid the cost and uncertainty of moving information across national boundari

6、es, most multinational firms have developed information systems within each European country.14） With the growth of the Internet and reliable phone networks, skilled consultants are readily available to companies operating in global markets. 565-56615） Accounting practices can vary significantly fro

7、m country to country. 56616） In international companies, English has become a kind of standard business language.17） In a multinational strategy, financial management is centralized while production and sales are decentralized.18） Global systems allow fixed costs to be amortized over a much smaller

8、customer base. 573 15.319） One major telecommunications challenge in an international setting is making data flow seamlessly across networks shaped by disparate national standards. 576-57720） Private networks may not provide the same level of quick and predictable response as VPNs. 578 15.521） A for

9、ce in the environment to which businesses must respond and that influences the direction of the business is called a businessA） driver.B） threat.C） process.D） matrix. A22） The major dimensions of international systems architecture include each of the following exceptA） the global environment.B） corporate global strategy.