浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例商务英语毕业论文.docx

1、浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例商务英语毕业论文毕 业 论 文题 目浅谈国际电子商务平台中商务英语的应用以亚马逊Amazon为例AcknowledgementsI want to express my appreciation to many who supported my efforts in writing this thesis during past few months. During the preparation of the graduation thesis, I have received a lot of invaluable helps f

2、rom many people. Their comments and advices contribute to the accomplishment of the thesis. First of all, the profound gratitude should go to my supervisor Professor XuCongying. She has given me great instructions and encouragements throughout the process of selecting the research topic, writing the

3、 thesis, improving the outline and the argumentation, and correcting the grammatical errors. She insightfully comments on every draft, which provides me with many enlightening ideas, and inspires me to a great extent. The thesis could not be finished without her patient guidance. Secondly, I want to

4、 express my heartfelt thanks to all the teachers who have helped and taught me in this university. I am particularly grateful to Professor ZhangLihua and Professor ZhangXingfang. Their business English courses have broadened my horizon and aroused my interest in business English. I also want to than

5、k all the authors whose books and articles have inspired me in the entire process of finishing the thesis. Finally, I am indebted to my parents for supporting me to do whatever I want to. I also need to express my gratitude to all my friends, my classmates and my roommates in particular.AbstractNowa

6、days, the Internet has become one of the most important channels of trade in information era, and e-commerce platform has emerged as the times require. E-commerce is characterized by fast cooperation, low cost and high profit and so on, thats why many enterprises change their trading modes into e-co

7、mmerce. English, as the most widely used language, is quite significant in communication. Business English, as a subject of more detailed classification in English, is particularly more important in international online auction business, which promotes the rapid development of e-commerce platform. A

8、mazon is the biggest e-commerce platform in the world. It is so typical that this paper takes Amazon as an example to analyze the application of business English in international e-commerce platform and the good and the bad that e-commerce platforms bring, so as to make more people more familiar wit

9、h how to use business English properly and know more about the use of international e-commerce platform, so as to deal with business English problems in life or work in the future. Keywords: business English; international e-Commerce platform; rules of application of business English摘要在当今信息时代，互联网已经成

10、为贸易的重要渠道之一，电子商务平台应运而生。商务英语作为英语中更详细分类的一门学科，在国际电子商务平台中尤为重要，更是促进了电子商务平台高速发展。本文以亚马逊为例，浅析商务英语中常见的礼貌原则与合作原则在国际电子商务平台上的应用，借此让大家更熟悉如何应用商务英语、对国际电子商务平台的使用有更多的了解，以便于应对日后生活或工作上的商务英语问题,为中国电商的发展提供更坚实的基础。关键词：商务英语；国际电子商务平台；亚马逊；礼貌原则；合作原则 Contents1.1 Background of the study.11.2 Purpose of the study21.3 Significance

11、of the study.22.1 Definition of international e-commerce. 23.3 Method95 Discussion135.1 The most frequently used language principle in Amazon.135.2 The effects of using these principles.13Works cited.151.Introduction 1.1 Background of the studyIn the past, when there was no e-commerce, people went s

12、hopping in traditional ways, which is called real trade. Every country saw bustling people in and out of shopping malls to choose their favorite goods every weekend or holiday, and even went abroad to buy their favorite goods at all costs, sometimes crowded. However, today, business centers are no l

13、onger flourishing, but gradually becoming desolate. The number of people shopping is far less than half of what it used to be. With the popularity of the Internet and the rapid development of e-commerce, the Internet trade is growing stronger and stronger. The first thing people think about when doi

14、ng business is the e-commerce platform of the Internet, which makes real trade no longer favored by people, and its status in peoples minds is gradually declining. Many e-commerce platforms sprang out at that time, like E-bay, Amazon from America, Allegro from Poland , T-mall from China, Shopee from

15、 Singapore and so on. Meanwhile, as we all know, as one of the most frequently used languages in international economic and trade, English has played an active role in international economic and trade cooperation, international support and political diplomacy. When communicating with online shoppers

16、 from those native English-speaking countries, language barriers will inevitably hinder the normal communication between the two parties of the trade, and even lead to misunderstandings. The daily life language cannot cope with such situations, so the application of business English is particularly

17、important. With the rapid development of globalization, the style and mode of business English expression are also changing. In the process of e-commerce activities (like online payment, inquiry of freight, export declaration, transaction and after-sale service) among international enterprises, ther

18、e are many ways of online communication and a number of different timely communication tools. The communication between international trade enterprises has changed from static business English to dynamic communication and cooperation mode. Applying business English scientifically and reasonably to i

19、nternational economic and trade activities can bring higher economic profits to enterprises.1.2Purpose of the study By learning about the application of some principles that can be often seen in business English used in e-commerce, me as a business English major student, want to know more about the

20、connection between business English and e-commerce and to find out the features and benefits of Amazon and why it now has a great reputation in the world.1.3Significance of the study The study aims to provide a better e-commerce environment and more practical business English communication skills fo

21、r potential Chinese e-commerce merchants so that they can respond to the Belt and Road Initiative, make more contributions to national economic development and promote international economic exchanges.2.Literature Review2.1 Definition of international e-commerceElectronic commerce, short for e-comme

22、rce or EC, is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (

23、EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transactions cycle although it may also use other technologies such as e-mail.(Wikipedia) In terms of content, international e-commerce

24、 can be divided into two categories: one is the indirect trade of tangible products, which refers to the activities related to commodity exchange such as negotiation, order, invoice receipt and so on, dealing with tangible goods by electronic means, especially the Internet; the other is the direct t

25、rade of intangible products, which refers to the purchase through electronic means, especially the Internet. Selling consultation reports, computer software, numerical control programs and so on can be transmitted through the network and stored in some way the entire process of intangible commodity

26、exchange. Simply speaking, e-commerce is the way that you can buy what you want or deal with business on the internet without stepping out of home. Everything involved could be done by only clicking your mouse, typing and paying online at last.Generally speaking, there are several common modes of e-

27、commerce: B2B(business-to-business), like Alibaba, B2C(business-to-customers), like T-mall, JingDong, C2B(customer-to-business), like Triptrotting, C2C(customer-to-customer), like e-bay，O2O(online-to-online), like Groupon and so on. Some of them can be both B2C or C2C, like Amazon and E-bay.E-commer

28、ce is popularized for its unique features that traditional real trade doesnt have. Firstly, EC brings globalization in trade. When doing business online, global interconnection which shortens the space distance, enhances the dependence of production, exchange and consumption relations, and break thr

29、ough the boundaries and obstacles of countries, regions and fields emerges. Secondly, EC brings convenience for people. Interworking parties can conduct direct transactions only through the Internet, and all kinds of information can be transmitted instantly through the Internet, which can reduce the

30、 complex procedures of independent purchase. Thirdly, EC brings paperless deal. In the actual transaction process of international e-commerce, the transaction form of electronic information has been fully realized, so has the effective reduction of trade cost. If it is in the traditional way of inte

31、rnational economy and trade, the completion of a transaction requires more complicated procedures, which invisibly lengthens the transaction time and raises the transaction cost.E-commerce industry is changing every day, driven by exciting new trends and features, new ways to make online purchases,

32、the impact of consumers engaging with brands through social media and the demand for global product availability. The current trends of e-commerce are artificial intelligence& technology, the rise of alternative payment methods, growth in emerging markets and multimedia content and they make e-commerce more stable and advantageous in such a fierce market. It can be clearly seen from people around us that every