1、Among the print media and broadcast media, _.A. television blurs the boundary of classes and thus reaches the largest market, but the cost of advertising on TV is very highB. radio serves the largest audience, but it cannot transmit the beautiful pictures and colors of televisionC. newspaper reaches
2、 theA3.The community schools and learning centers get support from WWF and the local government for the following projects except_.A. community-led eco-tourism workshopB. building eco-lodgeC. teaching the tourists Tibetan languageD. promoting Tibetan cultural heritageD4.( )means a set of instruction
3、s for cooking a particular type of food.A. recipeB. alfresoC. triggerD. pasta5.WWFs Global 200 Ecoregions is _.A. a science-based ranking of the worlds most biologically outstanding habitats.B. a science-based ranking of place for the worlds most endangered animalsC. the worlds most appropriate plac
4、e for human beingsD. the worlds most appropriate place for animals6.Word of mouth is a very effective way of marketing, and _.A. people are likely to believe what the former customer tells themB. the result of it can be both good and badC. it supervises whether the tourist industry provides what it
5、promisesD. it reaches the broadest group of people7.If you appear to be easy and soft, people will ( )you.A. line upB. take advantage ofC. make a differenceD. put together8.Chinas Zhongdian County is renamed as Shangri-la because of _in this area.A. the diverse natural featuresB. the rare plants and
6、 animalsC. the intact natural resources and geological featuresD. the ecological perfection and cultural diversity9.An organized visit to an archeological site is probably a part of the _.A. cultural tourismB. business tourism10.We will have to ( )how much food well need for the party.A. adjust toB.
7、 round offC. work outD. cater toC11.a thin book giving information or advertising somethingA. clienteleB. fareC. brochureD. repatriate12.She ( )his violent temper.A. sums upB. puts togetherC. puts up withD. sets aside13.The official change of name of Zhongdian County_.A. has boomed other industries
8、related to tourism in this areaB. has helped the local people get rid of povertyC. has empowered the local people to manage their own resourcesD. has attracted more tourists to this area14.Which of the following actions did not work well to raise awareness of eco-tourism in local communities?A. buil
9、ding schools and learning centersC. recycling the wood from old buildingsD. planting exotic flowers such as tulips15.A conventioneer may include in his agenda sometime for .A. sightseeingB. working16.the practice of paying money to a company to use their boats, aircrafts, etc.A. charterB. airlineC.
10、contrabandD. customs17.10. One of the aims of tourism marketing is _.A. to ensure the potential customer what they can enjoy after they purchase the productB. to show how convenient and comfortable the transportation isC. to overcome the seasonal biasD. to boost the economy of tourism destination18.
11、something that is dangerous and likely to cause damageA. woeB. espouseC. potentialD. hazard19.a large business organization consisting of several different companies that have joined togetherA. conglomerateB. assembleC. monopolyD. coordinate20.to make something possible or easierA. motivateB. facili
12、tateC. empowerD. hands on21.a fee or percentage allowed to a sales representative or an agent for services renderedA. bonusB. subsidyC. revenueD. commission22.Economists define utility as _A. any useful service for the public, such as the bus service, water supply, or electricity supplyB. the want-s
13、atisfying power of a productC. organizations effort to satisfy a commitment to society, to their customers, and to their owners through the producti23.On-line marketing is more advantageous to tour operators in that_.A. it can reach current and potential customers quickly, directly, and cheaplyB. it
14、 not only works more effectively and economically, but also helps create new customersC. it helps establish long-standing relationship between tour operators/agents and current24.a prominent or distinctive aspect, quality or charateristicB. sculptureC. featureD. forecast25.He ( ) as a teacher and only began writing in hi
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