乔布斯首款iPhone发布会演讲稿.docx

1、乔布斯首款iPhone发布会演讲稿2007乔布斯首款iPhone发布会演讲稿Thank you for re going to make some history together ,welcome to know,it was just a year ago that I was up here and announced that we were going to switch to Intel huge,heart transplant to Intel I said that we would do it over the coming 12 did it in seven month

2、s,and it was theits been the smoothest and most successful transition that weve ever seen in the history of our it was because we made a beautiful,seamless version of OSX for Intel our team created Rosetta software which lets you run Power-PC apps on top of OSX on Intel hardware team got to cranking

3、 out a new Mac with Intel processors every month,and we completed this transition in seven we didnt do this did this with the help of a lot of new colleagues at Intel really helped you very third-party developers rapidly moving their apps to universal versions to run at native speeds on Intel you ve

4、ry most of all,our minute you saw these lightning-fast machines,you bought weve had an extremely successful year,and I want to thank our users very much.Now,as many as you know,our retail stores have for a while been selling over half their Macs to people who have never owned a Mac before:,Im please

5、d to report that now,in the .,Macs selling through all channels,over half of them are selling to people who have never owned a Mac s not just limited to our retail stores the Macs wet be a matter of fact,heres one that might be coming on Allchin at Microsoft was quoted recently as saying if he didnt

6、 work for Microsoft,he would buy a Mac,and hes retiring soon,so Ive alerted our Seattle stores to keep an eye out for him and give him really good know,Vistas coming out,and you know our ads with the Mac guy and the PC guy,we made a little ad for Vista,and Id love to show it to you now,if youd like

7、to see it.Apple adSo,2007 is going to be a great year for the this is all were going to talk about the Mac re going to move on to some other things and over the course of the next several months were going to roll out some awesome stuff for the for today,were going to move on.So,the first thing I li

8、ke to do is give you an update about our music you know,weve got the iPod,best music player in the ve got the iPod nanos,brand new models,colors are ve got the amazing new iPod iPod,in addition to being the worlds best MP3 player,has become the worlds most popular video player,and by a large iPod Na

9、no is the worlds most popular MP3 player,by a wide the new shuffle is the worlds most wearable MP3 we had an incredible line-up for this holiday season,all refreshed and new Id like to tell you a few things about iTunes now that are pretty one,we have crossed a major have sold over 2 billion songs o

10、n s ,there was an article recently that said iTunes sales had slowed dont know what data theyre looking at,but this is our data,and what we see is iTunes sales were really up this took us over three years to get to a billion got our second billion in 10 months in growing off an over 600 million song

11、 base,we doubled it in we couldnt be happier with the growth rate of iTunes and selling 2 billion songs.Now,we are selling over 5 million songs a day t that unbelievable?Thats sold,we were the fifth-largest of the growth of iTunes,I am pleased to report that we have now passed sell more music than A

12、mazon,and we are now number you can guess who our next Target might thats an update for music.Now I want to talk about TV ve got awesome TV shows on a matter of fact we have over 350 TV shows that you can buy episodes from on Im very pleased to report that we have sold now 50 million TV shows on t t

13、hat incredible?Now,let me go on to we started with television shows,the pioneering partner we had was the Walt Disney decided to throw in with us and sell TV shows,and boy did it ,when we decided to sell movies,they were right with us there again as our pioneering partner to sell I am really pleased

14、 to announce that in the first four months of selling movies,we have sold million movies on iTunes,which I think has exceeded all of our today,we have a new partner joining the Walt Disney sell movies on iTunes,and that is re thrilled because they have some awesome me just show you a few of the titl

15、es here that are going up as we six Star Trek we are going to be moving up from the hundred movies weve offered so far to over 250 movies now offered on are getting up as fast as we can over the next week or we hope to be adding even more movies as other studios throw in with us as 2006 rolls thats

16、an update on iTunes.Now,as I said,we had a very strong lineup of music players for this holiday always have stiff s just part of this we had a new competitor this past holiday season,which was,of course,Microsofts howd they do?Well,we dont have data for December yet,because its not out till next wee

17、k or the week after,I we have data for November,which was their launch month,should have been real they garnered 2 percent market percent market had 62 percent market share,and the rest had ,we dont have data for know we went up quite a bit in December in terms of market well find out how they 2 per

18、cent in their launch ,no matter how you try to spin this,what can you say?So thats an update on how were doing in the new music business,and weve got a few new ads for know,we work with some of the greatest folks to create they created this wonderful ad that Id love to show you right now,so let me g

19、o ahead and roll it.Ad playsNow,just to let you in on our process a little bit,these guys are incredibly creative,they couldnt stop,and they took the same song,which is an up-and-coming British pop group,and they took the same dancers,and they did some different animation,and they came up with what

20、youre about to see.Ad playsIsnt that great?So,those will be running that is an update to our music business.Now,Id like to talk about a product we introduced in code name was have a new name for s called Apple you should either go with your code name,like we did with the Mac,or you should pick a cod

21、e name quite a bita real name quite a bit different than your code name,so Ill probably stumble and call this iTV five times today by Apple TV.Apple TV is a way to enjoy your media on your big screen lets backtrack and talk about what we did when we previewed this in can buy great content on the iTu

22、nes music ,TV shows and music,of you can download it to your computer,be it a PC or a m going to use a Mac can put other content on your computer from other places,of you can put that content on your iPod,right?Now,you can go out and buy a wide-screen TV,hook up an Apple TV to it,and wirelessly tran

23、smit that content from your PC to your Apple TV and watch it on your big screen s that ?Its that simple.So,this is s take a look around the back at the connectors to refresh have a power connector,USB 2,and we have wi-fi wireless networking built then we have ways to get video HDMI connector,which i

24、s digital audio and component video and analog and digital ?All out the people,however,will just use these ll plug it s no power brick theyll hook up an HDMI cable to their wide-screen TV,and theyll use wireless networking to get their its really,really easy to use.Let me tell you a little more in-d

25、epth about what this box of all it delivers up to 720p high-definition ?Number two,its got a 40 gigabyte hard-drive inside of it will store up to 50 hours of comes in handy for something Im about to show it has wi-fi wireless networking,and its got all three of the popular s got B,G,and the new Draf

26、t N standard,which is really,really its got an Intel processor in it,so its got the processing horsepower to do the kinds of user interfaces we like to its a really cool works with video,music and was designed for wide-screen s got wi-fi wireless networking,internal 40 gig hard can auto-synch your c

27、ontent from one you can stream content from up to five lets examine this in a little more from one does this mean?It means you can take one of the computers in your house,and right from iTunes,just like you would set up an iPod,you could set up your Apple you can set up your Apple TV to say,oh,take

28、my ten most recently purchased unwatched movies and automatically put them on the hard drive of Apple that whenever I walk up to Apple TV,theyre ?So let me show you,Im going to do this with six TV just automatically,whenever I buy them,they just automatically will stream in the background to Apple T

29、V and be stored on the hard ?So whenever I go to watch something,they are there.Now,I can also stream from up to five this case,Im going to take content from five computers,and I can watch it on Apple TV but I will not store it on the hard you can just stream it live and watch it from other computer

30、s in the if your neighbor comes over with a notebook and theyve got something cool that you want to watch on your widescreen ,PCs or Macs,I just choose the computer that I like.So,this is Apple TV,and why dont we go ahead and show it to you?You can control it with this very simple lets go see a is t

31、he screen all your photographs here and just puts them on your TV and theyre gorgeous,because as you know,photography these days is high-def,with these amazing digital cameras that we ,lets go into the main menu of iTV,and heres what it looks ve got movies,TV shows,music,podcasts, lets go into movie

32、s we go into we have all my movies that are stored on iTV,as well as the iTunes top can go see whats selling on iTunes and stream it down and watch it on can also look at theatrical ,this is not stored on is actually coming over the live my house through my Internet gateway,wirelessly to is go in here,and watch a cool s one called the Good lets watch this,I just click on it,and this is streaming live from .Movie trailerSo you get the can sit on your couch and watch theatrical movie trailers with ,lets back up here,and lets go play a ve got Zo