managementreportaboutnike.docx

1、managementreportaboutnikeTable of contentExecutive summaryThis business report has investigated the Nike. Incs sustainability by doing some analyze about the current data, the management journals and article are from the business database such as EBSCOhost, It also explains the ideas that help manag

2、ers of Nike to achieve its goals in both profit and sustainability, although different people may have different point of views about this, it is still very important to manager of a big company like Nike, it is one of the leaders in the footwear industry, what they did may affect other shoes compan

3、ies. The managers in Nike should know the needs and wants of the target customers, while they needs to thinking about the environment, globe economic trend and the ethics. The economy is reviving since the globe financial crisis, the managers to carry out some new plan to fit the changing environmen

4、t. What is more, the social responsibility should be considerate in order to achieve the goals and run business sustainable. This report will only focus on two management functions, planning and leading, what is more, because of the limit of information, lack of primary data, and the methodology, th

5、e report may have some errors which can be improve by doing some specific research about this topic.1. IntroductionThis report is aimed to indicate how the planning and leading management function can help Nike maximize the financial profit and at the same time, remaining sustainability. Nike, the w

6、orlds shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. Nike also sells Cole Haan dress and casual shoes, as we

7、ll as athletic apparel and equipment the past, most of the organizations were just cared about their profit, while since the enormous changes cause by the environment, such as climate, pollutions, water and nature resource scarcity, people begin to aware of the sustainable management. It is not only

8、 a way to save money or reduce the cost, in the coming future, it may bring more benefit too. Sustainable management is “the responsibility of all organizations to ensure that their operations use all forms of capital human, natural and financial in such a way that all stakeholders receive value, an

9、d that the capital required by future generation is maintained” (Robbins, Bergman, Stagg & Coulter, 2008). Despite from these direct influences, sustainability also has some potential impact on organizations. It may become a measure of success by using new ways of management or technology. This repo

10、rt will focus on two of the management functions: leading and planning to figure out if there is the relationship between sustainable management and these two functions, if so, how they affect each other will be covered too. The first part will mainly explain leading function, how the managers of Ni

11、ke leading their team by using related theories and concepts to achieve the organization goals. While the planning function will be covered in the second part, because without a good plan, Nike cannot meet the success like today. After that, there comes a brief conclusion and five recommendations wh

12、ich need to be improved. The main sources of this report is journal articles and the text books, all of these are secondary data, considerate about this situation, it is reasonable that some small errors occurred although it should be avoid. 2. LeadingA good leader should know how to motivate, influ

13、ence, select the most effective way to communicate and dealing behavior issues of employees (Robbins, Bergman, Stagg & Coulter, 2008). From this definition, it is indicated that the importance of a good leader. Consequently, to maximize the profit cannot be done without leading, especially when sust

14、ainability is required, because it is a kind of ability to ensure that it meets the present needs and do not compromise the future generations ability to meet their needs (Robbins , 2008). According to charismatic theory, environment sensitive is one of the key characteristics. If a leader did not k

15、eep sustainability in mind, his or her team cannot do their job in a sustainable way. Not only the human resource, but also some other resource will be wasted too. For example, the electricity, gas, water or a piece of paper may be used inefficiently. Under this situation, the organizations hardly g

16、ain maximum financial profit. Leaders have the role to explicating the goals and rigid rules and procedures, as Tinker Hatfield, who is the Nikes Vice President of innovation Design and Special Project said the goal was to make the AIR JORDAN XX3 best ever, both in performance and sustainability. Th

17、erefore, the shoes maximize efficient use of materials most of which are environment friendly (Nike, 2008). Without a leading function, Nike may concern less about the sustainability than financial profit. How can businesses effectively address the possibility of an environmental “tipping point” Som

18、e business leaders see win-win pathways that not only allow them to address the environmental concern, but also their own bottom lines. Businesses that set and achieve greenhouse gas (GHG) reduction goals, increase the use of renewable energy sources, and improve energy efficiency are on this cuttin

19、g edge (Energetic Business Leaders, 2006). There comes another example, John R. Hoke III, who is the Nike Inc.s chief design guru, is encouraging Nikes design teams to think of Mother Nature as they work on creating a line of sustainable products called Nike Considered. This new line is “dedicated t

20、o product design that delivers more from less,” meaning less energy, less chemical content (glues, plastics, and adhesives), and less waste. Hoke notes, “Weve created a Nike Considered Team to infuse this new, overarching, and sustainable-design approach throughout all of our product engines. Not on

21、e product or design, but a new way of thinking. Nike Considered is our approach to embedding corporate responsibility not only into how a product is made, but also into how it is conceived.” (Energetic Business Leaders, 2006).this is an answer to indicate that how Nike is going about reaching these

22、sustainable design goals. What is more, by giving some new ideas to the design teams, now they have new ways of thinking about crimping, folding, or bending instead of cutting, sewing, and gluing. Hoke declares, “Designers are in a position to help lead, to help make substantive change in the world.

23、 I believe this environmental/sustainable approach to creation is a big deal. I want to be on the forefront. I want Nike to be there.” (Energetic Business Leaders, 2006).4. Planning Planning is another management function that involves defining goals, establishing strategies for achieving those goal

24、s, and developing plans to integrate and coordinate activities (Robbins , 2008). Actually some ideas about planning already have been covered in last part of the report, because one of the roles of manager or leader is to set goals for the organization. Why planning is also very important to sustain

25、able management Firstly is the process of decision making. There are eight steps in this process, each step needs think very carefully to avoid some mistake, so that many risks can be avoid at the same time. When some ideas which against the sustainability, after the decision making process, the ris

26、k is likely to be reduced. Secondly, the information gathering during the process can help the manager thoroughly understand their business, competitors, market condition and risk. In addition, the manager can know better about the external environment which including nature resources and other elem

27、ents which can affect the sustainability, furthermore, the financial profit may increase since the risks are reduced. Thirdly, planning function forces manager to consider all aspects of the whole business, both the bottom line and the sustainability. Whats good for the environment is good for the b

28、ottom line is an increasingly common sentiment in the business community (Falt, 2006). Nike, Inc. is the largest supplier of athletic shoes in the world. It creates maximum value by concentrating on preproduction (research and development) and postproduction activities (marketing, distribution, and

29、sales), linked together by perhaps the best marketing information system in the industry (Quinn & Hilmer, 1995). At that time, Nike considered less about the environment like today, in contrast, an initiative such as Nikes Reuse-A-Shoe program (Nike 2004), which recycles old shoes to create new prod

30、ucts such as basketball and tennis courts and athletics tracks, has to be better than adding to already overflowing landfills. This example of what we call life-cycle thinking is just one of a growing number of innovations that together could make a difference (Falt, 2006). From this example, the pl

31、an of Nike changed a lot in case of keep track with the fast-moving world. It provides a clear way to Nike, which is sustainability. Nike, Inc. and Hewlett-Packard tied for “Best Sustainability Report.” Nike was cited for unprecedented transparency regarding its supply chain, as well as convening a

32、review committee including experts from trade unions, non-governmental organizations, academia, and industry for advice in preparing its report (Business & the Environment， 2006). 5. ConclusionIn this report, two of the management functions are concentrated, there are leading and planning. What is t

33、he best way for organization to maximize the financial benefits of a focus on sustainability in an organization At this uncertain time, the organizations should use innovative technologies to not only earn money, but also save money. Besides, sustainability encourages organizations to find even create some new business value, this may affe