Inventory Mop director of operations related to the product of the ten new media operations sentime.docx

1、Inventory Mop director of operations related to the product of the ten new media operations sentime Inventory: Mop director of operations related to the product of the ten new media operations sentiment Free Paper Download Center News: I should be the first batch of new media operations staff, by th

2、e end of 2009 contact microblogging, Mop official microblogging 2010 I made 500,000 fans pure, high quality fans in 2010, we have also from do not brush off the fan, one money, two not rely on this money. That would not have PP time machine, so only a one hand hair. Why do microblogging? After 2008,

3、 the Internet more and more serious diversion, then just think Mop master resources are not enough, one more channel propaganda can Mop brand and content, but also not a bad idea. 2010 Mop official microblogging has been ranked in the online media in the first and probably only 1/3 I was doing (afte

4、r all, is the core work related work Mop master). Yin Yue Taiwan after 2011 and Rage comic has exceeded the official micro Mop, that is something. Mop also made nonsense of qq space, 34 million a year to do the clicking, made a Renren page, add another page, on these foundations, in 2011 established

5、 a third-party platform operator (now called new media operations) group, by all accounts a special operations personnel to take care of, this sector also report to me most of the time. Then do a Mop micro letter public number. After 2011, I was promoted responsible Mop up the core operations, but t

6、he official micro Mop every day Ive been hanging on, I think its easier for me to understand this specific work, until 2014 I left Mop. Now feel there are numerous companies are doing new media operations, it seems like not to keep up with the trend. Here, I write some of my microblogging, public op

7、inion and the views of some number of operations, hoping to be useful. Sentiment 1: Establish position, give their account to play tag Before doing accounts, you must establish the location of this account, which you in the end is to meet the needs of users, you used to solve any problems. For examp

8、le, Classes have something to say, this account, my position is that domestic Internet operations staff, I wish to convey my understanding and ideas for operators to help them improve their operational capacity and level. Tagging understand it even simpler, you can use the 10 words most brief summar

9、y attributes and characteristics you this account? For example, Classes have something to say, labels are: originality, Classes of operating experience to share. For example, We love talking joke, the label is: Figure joke or text form. Another example is to stay a few hands, the label is: poison to

10、ngue comments. Want to be explosive materials, you have to be unique. If you can not summarize your own unique account, let us mention that you can associate with the words of the most concise language. Or we talk about a label, the market has a lot of monster, then you do now, no doubt you will bec

11、ome cannon fodder, at least people have preconceptions, you have to pay more of the cost. Sentiment 2: operators need to talk with God-shaped one account 2011 Mop official microblogging not made by then I immediately have an account with the user feedback before saying how how this is not the same.

12、Why is this so? Each persons character and temperament are not the same, for the account of understanding inevitably vary, these will inevitably rooted in your account, but users will perceive from this account to your various qualities. This is the God-shaped one. Think about it, a young artists an

13、d a Cock wire maintenance or public microblogging number issued to each piece of content may be the same? So you this account substitutions, or are they that several people in the maintenance of an account, users can see Barbara. So if you want the best, operations personnel operate these accounts h

14、ave this choice of the good relations, was in line with the qualities you want, otherwise we go the wrong. Sentiment 3: Ask yourself, take heart it enough? I asked a few questions to see how many questions you can answer yes? 1, if you operate a microblogging platform, all the features you will use

15、microblogging it? Micro-channel empathy. 2, when you work every day, be able to say to myself what a clear conscience? 3, each of you will consider carefully what a word? 4, you will carefully select each one with pictures it? 5. Now that you know the difference with maps and graphs unworthy, poor t

16、imes, you come with it? 6, I was every day from about 9:00 am, has been updated to nearly 1:00 am on day three or four ten update manually a section of hair, every day, I will find someone something temporary top, Ill tell you? 7, you will exercise your ability to identify the content of it? 8, you

17、have not had time, when on the Internet a major event occurs, you spend a night or day, all related articles carefully read it again? 9, you can distinguish a fan account brush it? 10, you look at it through your statistics? Own (not leaders) goals it had set for myself? Sentiment 4: microblogging o

18、perators, to bring up the star data Before I do vote entertainment category, we found just bring Li Yi Feng, Li Yuchun, Bibi, Kris Wu and so some entertainment stars, their fans will come to vote, the data will go up, even then the less you this microblogging fans. Do microblogging activity, the use

19、 of # feature, as well. The reason, I do not know when it tentatively. Anyway, the fact is the case. Sentiment 5: Sharing is the key point to do account Share means a more effective communication, means that your content will be seen by more people. So you do every piece of content, you must always

20、consider its transmissibility. You must accumulate user resources, consider carefully the title carefully consider every detail of the content. You have to analyze why do better than those accounts you do. You must understand and know more people do the same thing, and they Huzhuan . If you just fin

21、ished content, we thought surely someone would see, nothing else to do, I can only say to you: are compared with, you still only at the stage of the new media operations white. Sentiment 6: Note timeliness, use hot nowadays Everyone knows that a popular news first broke of some of the most benefit t

22、o the industry term called grab news, grab a hot spot. Made from the media is also true. I remember that when 3q war, there is a very well-known figure, I was the first one made, that a microblogging brought 10,000 fans to grow. In fact, just to see someone in the QQ group discussion, I secretly bro

23、ught straight hair, grab everyones best ahead. While many incidents broke out when you have to combine these events to help enhance the influence of your account with fans? Or do you and your friends just laugh it up? Sentiment 7: learn to enjoy the thrill of playing microblogging, letter Everything

24、 really fear. A lot of work, and only when you really sink into it, you can play the greatest potential. What sink into it? That you find a thrill to find the G-spot. This time, your job is no longer do it, but to play it and enjoy it. This is a two-level, two realms. Then play microblogging, nobody

25、 forced me, it is not me kpi, I can even do it, anyway, the company will not say about me. This number is now engaged in public during the day and can not delay the work, in the evening, at least two hours to write an article, Im not tired of it? I have a principle: I think it is worth, I will do it

26、. Then do microblogging, the understanding of the cold rabbit (we love talking joke), we engage in Cat Rabbit interactive each other with a lot of fans, play the whole day. I do microblogging, when this work was still very young, millet two years after doing microblogging. My genius panda, embarrass

27、ments Encyclopedia, Sister Lotus, etc. accounts are good friends. I do micro-channel public number, know that thing aunt, brother bird notes, everyone is a product manager, bread business school, college, and so the socket. These are harvested. Sentiment 8: bogey alone Then can joke together, there

28、is a basic logic, he believes each forwarding multiple accounts with each other, this dish can be bigger and bigger. Later, the account also learned a lot from each other forwards, each occasion, mutual benefit, the result grew and grew. In fact, the reason you will understand what analogy: I have a

29、 lot of experience, every one I have and others brought the exchange, the last of whom is the biggest benefit? Me. The Internet has an open era, complacent, behind closed doors already could not handle individual heroism will entrap you, sharing, cooperation and common prosperity is the trend. Senti

30、ment 9: New Media Operations department to be handed over to the most appropriate This, I say, do not hit me ah. I found that a lot of companies, is obviously known for the content, such as community, yet new media operations this work into the hands of the marketing department. Significantly to the

31、 content of the Ministry / Operations ah! See you this account is based on what the purpose and location, must be handed over to the most appropriate department. Professional people to do the professional thing, do not think anyone can Almighty okay? Either you set up a special new media operations,

32、 the eight children to do it, like millet, as the line does not come to the point of courage? Sentiment 10: good data filing Many companies are playing account matrix, Mop sub microblogging as many as there are dozens. Before we Diuguo more than one account, operations personnel to go, simply changed the name brought himself directly with the (ethical ah ah ah). So do the filing of information, you can prevent the loss of the account, after succeeding piece people can continue on. In addition, the re