《外贸英语函电》大纲.docx

1、外贸英语函电大纲 外贸英语函电教学大纲课程编号：050820课程性质：专业方向课 先修课程：国际贸易、国际贸易实务（二）、国际贸易专业英语、大学英语等 总学时数； 48 学分： 3 讲课：48 实验：0 上机：0 课外实践：无适合层次：本科 适合专业：国际经济与贸易一、课程性质和任务外贸英语函电是国际贸易专业及经贸英语专业学生的主干专业英语课程。本课程旨在培养学生掌握国际贸易的基本知识，并能熟练地加以运用，是国际贸易专业及经贸英语专业学生必须具备的技能。随着国际交往中经济因素的不断增大和我国以经济建设为中心的国策的实施，社会对一专多能的需求已呈多元化的趋势，外语或经济类专业应该从单科的“经院式

2、”人才培养模式转向宽口径、复合式人才的培养模式。我国各级领导人在谈到人才的培养模式及教育改革时都指出：要尽可能地加大直接用外语，尤其是英语授课内容，要培养复合型人才。实际上，市场所大量需求的也正是外语基础扎实，又具备经贸、外交、法律、新闻等相关科学知识的复合型人才。正是为了响应国家的号召以及为市场提供合格的人才，我们开设了这门课程。 外贸函电英语作为国际商务往来经常使用的联系方式，开展对外经济贸易业务和有关商务活动的重要工具。正确地掌握外贸函电英语的基本知识，并能熟练地加以运用，是外贸工作人员必须具备的专业技能。外贸函电英语的主要任务是培养学生在走上工作岗位后能够迅速适应对外经贸业务活动的需要

3、，帮助他们系统地学习和掌握外贸英语函电的格式、专业词汇、行文方法与文体特点，提高学生在外贸业务活动中正确地使用英语的能力，以及对外进行各项业务联系和通讯活动的能力。二、教学对象已具有一定的英语水平和一定的国际贸易业务知识的大专英语或国际贸易专业的高年级学生。三、教学目的 外贸英语函电课是一门融国际贸易业务与英语为一体的大专高年级专业英语课程，它主要讲授对外贸易业务各个环节的知识，又要训练培养有关业务环节的语言表达能力，即培养能够磋商业务，又能撰写函电的外贸人才。外贸函电英语是在掌握大专基础英语的基础上开设的一门理论性与实践性并重的课程，旨在教会学生撰写符合规范的各种英语函电、尤其是外经贸英语函

4、电，草拟有关的各种业务合约。 本课程注重理论与实践相结合，在以实例教学的前提下，又对英语函电的一般格式、常用词汇、习惯表达法进行规律性的总结。从英语教学的角度出发，本课程是和外经贸相结合的一门英语实务课，是用于解决目前英语学习中学生普遍存在的较高的语言知识和低下的语用能力之间矛盾的辅助手段之一。四、教学要求该课程与外贸英语、国际贸易实务等课程有非常密切的联系，和它们有相辅相成的关系。通过学习国际贸易实务与外贸英语等课程学生可以更好地掌握它。讲授外贸常用文体的基本知识，包括各类商务书信和电传、传真的格式、常用语句、常用术语及拟写技巧。通过对外贸易业务磋商过程中各个环节往来函电实例的学习，熟悉、掌

5、握外贸业务磋商各个环节建立业务关系、询盘、报盘、推销、还盘、成交、装运、保险、申诉、索赔、争议等的常用表达及写作技巧，并能在实际应用中熟练使用。详细介绍各类协议、合同的拟写方法和语言的应用，并例举售货、订购、代理、合资经营、技术引进等若干个合同、协议实例，以及各类单据及单证实例如信用证、订单、提单、保险单、装箱单、检验证明等，让学生全面了解外贸业务知识的各个环节，并运用英语熟练表达，达到应用的目的。1、通过阅读和学习介绍外贸交易业务过程的有关章节，了解并熟悉外经贸进出口的关键步骤。2、重点掌握外经贸业务信函的撰写要点，初步做到能在一般情况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错

6、误的信函（由于现代化的信息传送方式如传真的撰写方式和普通信函相似，故以掌握信函撰写为重点）。3、了解业务信函的趋向。4、初步了解有关的边缘知识。 本课程采用湖南省2004年度高职高专经济类规范教材国际商贸英语函电教程。本教材重点介绍外经贸业务的主要步骤：建立业务关系、咨询、询价及答复、寄送形式发票、报价、报盘及还盘、定单及其执行、支付条款、包装、保险、装运、代理、抱怨、索赔与争议等。掌握外经贸函电的撰写要点、信函布局、信封写法及撰写技能和方法，以及业务信函的趋向；英语函电的一般格式、常用词汇、习惯表达法。 练习拟在课文提供的大量练习题中挑选合适的实例要求学生完成并根据学生的具体情况，有针对性地

7、增加补充习题，以帮助学生尽快掌握所学知识和技能；做到宁精勿烂。 在教学过程中拟采用全英语教学方式，将讲读和写作相结合，努力贯彻理论联系实际、学以致用的原则，支持讲练结合，以练为主，突出重点，讲求实效。在写作教学中力使学生做到学以致用，写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函；写前要有指导，写后要有评语，必要时进行讲评。五、教学内容及学时分配1、教学内容及要求：Chapter 1 Part 1 .Aims & Requirements To enable S.S. to know about the nature, goal, and contents of the cou

8、rse To require S.S. to know about the significance of learning the course.ContentWhat is international business communication?Why should we learn the course?How to learn the course?.Focus on & DifficultiesWays to finalize international tradeSequence of international trade .Exercises and Practice Par

9、t 2.Aims & Requirements To enable S.S. to know about the structure of the letter To require S.S. to master full blocked style.ContentStudy the structure of the letterStudy the layout of the letterAddress the envelope.Focus on & DifficultiesSalutation, the body of the letterFull-blocked style.Exercis

10、es and PracticeLesson 1 Seeking New Customers.Aims & RequirementsTo enable S.S. to master the ways of seeking new customersTo require S.S. to grasp expressions of showing sources of informationTo enable students to know the first step to do business.Contents: Introduction of this chapter;The analysi

11、s of the letter in the book and some useful expressions;Exercises in the book to make clear the channels of seeking new customers and grasp the points covered when writing to establish business relations.Review the sequence of international trade Discuss the ways of seeking new customersAnalyse the

12、typical letterStudy the commonly used sentences.Focus on & Difficulties:Some useful sentence patterns and expressionsExercises in the book, especially the translation and writingWays of seeking new customersExpressions of showing information sources.Exercises and Practice Lesson 2 Establishing Busin

13、ess RelationsI Aims & RequirementsTo enable S.S. to master important words and expressionsTo require S.S. to write a letter of seeking new customersBe familiar with the points covered when writing to establish business relationsThe linguistic characteristics of such type of letters. Grasp commonly u

14、sed words, phrases and sentences.Try to make students recite what they have learnt in the class.Content1. Analyse the typical letter2. Discuss the writing ways of the letter of seeking new customers3. Some key points mentioned in the letter;4. Useful sentences both in the book and from other materia

15、ls;5. Exercises done both in the class and after class.6. Study the commonly used sentences;7. Discuss the exercises.Focus on & Differences1. Writing points2. Expressions of seeking new customers 3. Language points and useful expressions;4. Some grammatical and practical points in the exercises.5. T

16、he outline of E.B.R.6. Expressions of showing the desire for establishing business relations.Exercises and Practice Lesson 3 Credit Enquiry from the Bank. Aims & Requirements:Learn how to get the needed credit information of other firms and what should be noted when writing this type of letters. Gra

17、sp commonly used words, phrases and sentences.Contents:Study of the letter in this lesson;Some useful sentences and expressions;Exercises according to the knowledge learnt in this lesson.Focus on & Difficulties:Key words and sentences in the letter;The important sentence patterns and expression freq

18、uently used in the exercises.Exercises and PracticeLesson 4 A First InquiryI Aims & RequirementsTo enable S.S. to master the writing ways of a first inquiry;To require S.S. to identify a first inquiry from a specific inquiry. II Contents1. Introduce inquiry;2. Analyze the typical letter;3. Study the

19、 commonly used sentences.4. Learn how to get the needed credit information of other firms and what should be noted when writing this type of letters.5. Grasp commonly used words phrases and sentences.6. Study of the letter in this lesson;7. Exercises according to the knowledge learnt in this lesson.

20、Focus on & DifficultiesKey words and sentences in the letter: appreciate, terms, CIF.The important sentence patterns and expression frequently used in the exercises.Summarize the outline of a first enquiryCompare the first enquiry with the specific enquiry.Exercises and Practice Lesson 5 A Specific

21、Enquiries. Aims & Requirements:Have a clear idea of the two kinds of enquiry. First one is first enquiry, and the second one is specific enquiry. Grasp the main order and useful sentences in each style of enquiry.Contents:Main idea of this letter.Study of useful sentences.Exercises according to the

22、knowledge learnt in this lesson.Focus on & Difficulties:Useful sentence patterns: ask sb for a quotation, at what price, on what terms, in what quantity. Translation from Chinese to English and writing a letter according to the Chinese meaning given in the book.Exercises and PracticerLesson 6 A firm

23、 offerI Aims & RequirementsTo enable S.S. to master the writing ways of a firm offer;To require S.S. to identify a firm offer from a non-firm offer.Ask students to grasp the definition of firm offer and useful expressions in it.Let them be familiar with the words and phrases and can make use of them

24、 quite conveniently when asked to write related information or writing.II ContentsReview the relationship between enquiries and offers;Introduce offers;Analyze the typical letter;Study the commonly used sentences;Discuss the writing of a firm offer.Learning of the letter in the book, especially pay

25、attention to the useful sentences and phrases illustrated in the notes.Reciting the useful sentences in the book with a view to keep the sentence pattern in your mind.Doing exercises according to the knowledge we learned in this lesson. Do go through it again, and it also is better to do it again af

26、ter class in order to enhance the ability to understand.III Focus on & DifficultiesSummarize the outline of a firm offerIdentify a firm offer from a non-firm offerNotes: subject to; on receipt of; Useful sentences: in reply to; we offer you firm; we have the pleasure of offering-Exercises: the offer

27、 is open (valid, good) within - Under separate cover, irrevocable L/C.Exercises and PracticeLesson 7 A Non-firm offerI Aims & RequirementsTo enable S.S. to master the writing ways of a non-firm offer;To require S.S. to know the characteristics of a non-firm offer.Ask students to recite the definitio

28、n of non-firm offer and enable students to master the detailed information which is required to write a non-firm offer. Let students be familiar with the process and important phrases and sentence patterns in non-firm offer.II ContentsAnalyze the typical letter.Study the commonly used sentences.Stud

29、y of the letter, including the content and notes.Study of the useful sentences.Exercises.III Focus on & DifficultiesSummarize the outline of a firm offerCharacteristics of a non-firm offer.Sentences patterns:1. We wish to extend the sale of-2. We are in a position to offer-3. In reply to your letter

30、-4. We shall be pleased to give this our earliest attention-.Exercises and PracticeLesson 8 Asking for Proforma Invoice. Aims & Requirements:Enable students to understand the meaning of proforma invoice in business world. And then enhance their ability to write a business letter in order to get a pr

31、oforma invoice. .ContentsThe meaning of proforma invoice;The study of the letter;Learning of the useful sentences;Doing exercises in the book.Focus on & Difficulties:Please send your proforma invoice in duplicate (triplicate, quadruplicate).LC will be open in your favor.As the said license is approved-To enable them to apply for the necessary import license.Exercises and Practice Lesson 9 counter-offer& declining a counter-offer. Aims & Requirements:Understand t