商务翻译考试复习资料资料.docx

1、商务翻译考试复习资料资料1. a great variety of models 款式多样2. vivid and great in style 款式活泼端庄3. up-to-date styling 款式新颖4. elegant appearance 美观大方5. attractive and durable 美观耐用6. bright in color 色彩鲜艳7. to be highly praised and appreciated by the consuming public 深受消费者的欢迎和好评8. professional design 设计合理9. bright and

2、translucent in appearance 外观色泽透明10. agreeable taste味美可口11. 畅销全球 selling well all over the world12. 典雅大方 elegant and graceful13. 方便顾客 making things convenient for customers14方便生活 bringing more convenience to the people in their daily life 15各式俱全 wide selection; large assortment16. 顾客第一 customers firs

3、t17. 顾客是我们的上帝 we take customers as our Gods18. 规格齐全 a complete range of specifications; complete in specifications19. 花样繁多 a wide selection of colors and designs20. 货色齐全 goods of every description are available广告2 1、Light as breeze, soft as cloud (服装广告）译文：轻飘飘如微风，软绵绵似彩云。 2、Cool as a mountain stream.C

4、ool as fresh Consulate (Consulate 香烟)译文：凉如高山溪流爽似 Consulate 香烟。3、 Sophisticated, sweet-to-drink Pink Lady (酒）译为：高级、可口的粉红佳人。4、 Life is a journey. Travel it well. 人生如旅程,应尽情游历. 5、 We are proud of the birthplaces of our children, the grapes of Almaden. (葡萄酒广告）我们为孩子们的出生地而自豪Almaden的葡萄酒。6 The unique spirit

5、of Canada. spirit 译法：别具风味的加拿大酒，独特的加拿大民族精神。7、 Take Toshiba, take the world. (Toshiba广告)东芝在手，世界在握。8 When youre sipping Lipton, youre sipping something special.当你在品抿立顿果茶时，你是在品抿非凡的茶。9 Better connections create better understanding. And that makes a better world. 沟通更顺畅，了解更深入，世界更美好。10 Where there is a mou

6、ntain, there is a road; where there is a road, there is Toyota.有山必有路，有路必有丰田车。11、Go with the flow. Soft, swaying shapes, so right for summer. 紧随潮流，柔软摇曳的形态，夏天穿着是如此舒适。12、 Come for price. Stay for service。购时价格公道，售后服务周到。 13. 方寸之间，深情无限。（集邮杂志的广告语） On these tiny postage stamps Philatelists friendship “frank

7、s”14 为您提供美，为您提供乐，为您提供爱，为您提供趣。（故事会杂志） It gives you beauty. It gives you joy. It gives you love. It gives you flin.15皮张之厚无以复加，利润之薄无以复减。（某皮鞋的广告语） The leather we use is quite thick; the profit we make is fairly thin.16 成功之路，从头开始。（飘柔洗发水） Start Ahead.17 海尔，中国造。Haier, the Chinese-made.18 运动休闲，我行我速。（CBA运动休闲

8、系列）Go my own way.19 “Imagination at Work”In 2003, GE faced a new challenge: how to promote its brand globally with a unified message. GE launched a major new campaign, “Imagination at Work”，which earned it the 2003 B2B Best Award for a top integrated campaign. The purpose of the campaign was not sim

9、ply to create warm feelings” for the company，but to achieve real business results. The campaign promoted GEs B2B units such as GE Aircraft Engines, GE Medical Systems, and GE Plastics. The goal was to unify these divisions under the GE brand while giving them a voice. The new campaign highlights the

10、 breadth of GEs product offerings. GE spends some $150 million on corporate advertisinga large sum, but a sum that gains efficiencies by focusing on the core GE brand. The challenge with creating a unified message was that each GE business had to fit with that brand image. GE chose “Imagination at W

11、ork” because it portrayed the innovation inherent in all its wide-ranging products. While the campaign unites all the GE business units，GEs success rests on its ability to understand the business market and the business buying process. GE puts itself in the shoes of its business customers. Consider,

12、 for example, its approach to pricing its aircraft engines. One would expect GE to charge a particular price for a particular engine type. But GE is aware that for the customer, purchasing an aircraft engine is a multimillion-dollar expenditure ($21 million for each large engine). And the expenditur

13、e doesnt end with the purchase of the enginecustomers (airlines) face substantial maintenance costs to meet FAA guidelines and ensure the reliability of engines. So in 1999, GE pioneered a new pricing option. The concept, called “Power by the Hour”，gives its customers an opportunity to pay a fixed f

14、ee each time they run the engine. In return, GE performs all of the maintenance and guarantees the reliability of the engine. GE gives its customers a lower cost of ownership of the GE aircraft engine. 工作中的想象力 2003年，通用电气面临新的挑战如何提升其全球一致的品牌形象。通用电气发起了一 场重要的新运动 “工作中的想象力”，这项活动获得了 2003年度B2B最佳综合活动奖。 这项活动不仅

15、为公司创造了“温暖的感觉”，更为公司赢得了实实在在的商业效果。活动促进 了一些B2B业务单元，如通用电气飞机引擎、通用电气医药系统和通用电气塑料分公司的工 作。活动的目标是在给予这些分公司发言权的同时，在通用电气的品牌下将它们统一起来。这 项新活动同时拓展了通用电气产品的宽度。 通用电气在公司广告宣传上花费了 1.5亿美元，那是一笔巨大的费用，但这笔支出使得通用电气的核心品牌更受关注，从而获取了效益。创建统一品牌的挑战使得通用电气所有的 业务契合其品牌形象。通用电气选择了 “工作中的想象力”，是因为它描绘了根植于通用电气 大范围产品中创新精神。 这项活动整合了通用电气的业务单元,公司的成功还依

16、赖于其对市场以及商业釆购流程 的理解能力。通用电气设身处地地替客户着想。比如通用电气对其飞机引擎的定价方式。人们 可能料想通用电气对特定类型的引擎给出特定的定价。然而，通用电气很清楚，对客户来说， 购买一架引擎是一项数百万美元的支出（一台大型引擎价值2,100万美元），而且这项支出在 购买引擎后并没有结束，客户（航空公司）还要面对维护保养支出以符合联邦航空局的准则和 确保引擎安全可靠。因此，在1999年，通用电气首创了一项新的定价选择权。这就是“按 时论价”的构想。这使得顾客有机会按其每次使用引擎的时间支付固定费用作为回报， 通用电气承担所有引擎后续的维护保养费用并确保引擎安全可靠。通用电气使

17、得客户可以以一 个较低成本拥有飞机引擎。20After being considered an unprofitable stepchild of the Disney empire, the Disney Channel has become the companys cash cow solely from its ability to reach the underserved tween market“一 the 29 million 8 to 14-year-oldsand leverage its success through Disneys other divisions. I

18、n 2000, on the lookout for hip programming that would appeal to both tweens and their parents, the Disney Channel cast a then-obscure 12-year-old in the title role of a new weekly series, Lizzie McGuire. This sitcom about an everyday middle-schooler became a huge hit, and a year later Disney began r

19、unning it on Saturday mornings on ABC, another Disney property. Then, in 2002, Disney unleashed a continuous stream of Lizzie spinoffs: Disney Press began publishing Lizzie books; its Buena Vista Music Group released the soundtrack for the series, which went platinum the following July; and Lizzie b

20、egan airing every single day on the Disney Channel. That same year Disneys consumer products division began marketing everything from Lizzie dolls and sleeping bags to Lizzie pencils and notebooks. The Lizzie franchise has probably earned Disney about $100 million. 迪斯尼频道从前被人当作是一个迪斯尼帝国里无法盈利的后娘养的孩子，而如

21、今它已经成为 公司的现金奶牛，这源于其有能力深入从前被忽略的“少年儿童市场”2900万美元规模的8 至14岁少年儿童市场，并利用迪斯尼其他部门杠杆效应取得了成功。在2000年，为了吸引少年 儿童和他们的父母，迪斯尼频道以12岁左右的一个孩子为主题拍摄了一部每周播放的新电视连续 剧莉齐麦圭尔。这部关于日常生活中的中学生的情景剧取得了巨大的成功。一年以后，迪斯 尼开始在美国广播公司的星期六早间时段播放该剧，这成为迪斯尼的又一特色。2002年，迪斯尼 启动了莉齐的后续项目.迪斯尼出版公司开始出版莉齐的书籍：公司旗下的比尤纳维斯特音乐集 团发布了连续剧的唱片，7月份达到白金唱片的销量；同时莉齐麦圭尔在

22、开始每天在迪斯 尼频道播放。同年，迪斯尼消费者产品部开始销售各种莉齐产品：从莉齐玩具娃娃和睡袋到莉齐 铅笔与笔记本。莉齐特许授权收入大概为迪斯尼公司赚了1亿美元。21 Brics: summit vision 金砖峰会的愿景The end of the pax romana was followed by centuries of trouble in Europe. The Brics nations are determined that the transition from the global pax americana to a new world order will be mo

23、re successful. Thursdays declaration after their summit in the Chinese resort of Sanya affirms that China, India，Brazil, Russia and new member South Africa will take the lead in the “development of humanity”. The emerging powers are better placed for success than the barbarian tribes that felled the

24、 Roman Empire were. The Brics are taking advantage of valuable legacies: the tools of economic growth and what the declaration calls the “universally recognized norms of international law”. The emphasis on co-operation shows that these developing nations understand how little they have to gain from

25、too much assertiveness.Still, the desire to shake off the old hegemony is almost palpable. The declaration calls for a larger role for developing countries in international forums. It also condemns 4tthe inadequacies and deficiencies” of global finance and the “excessive volatility in commodity pric

26、es. Unfortunately, it is easier to complain than to repair and recreate. One troubling legacy of the worlds financial deficiencies is high inflation rates: 5.4 percent in China and 9 percent in India (compared with 2.7 percent in the US and the eurozone). The Brics are struggling to deal with this t

27、hreat. China has announced tough price controls, usually a policy of desperation. The Sanya declaration does not specify11 what the “sound development” of markets and banking might entail . Any policy experiments are likely to be divisive. The Brics group will have to balance the interests of its me

28、mbers: three commodity exporters and two importers of commodities. Todays rich countries will have to get used to obeying rules they played little part in shaping. For all the good intentions, this global transition is likely to be messy.罗马帝国统治的盛世结束之后，欧洲的困境延续了几个世纪。金砖国家坚信，从“美国 统治下的盛世”过渡到世界新秩序将会取得更大的成

29、功。上周四金砖国家在中国旅游胜地三亚 举行了峰会，会后发表了宣言，宣告中国、印度、巴西、俄罗斯和新成员南非将引领“人类的 发展”。 比起推翻罗马帝国的野蛮部落，这些新兴大国拥有更大的成功机会。金砖国家正在利用 一些宝贵的“遗产”：经济增长的工具，以及宣言所称的“公认的国际法准则”。对合作的强调 表明，这些发展中国家明白，独断专行的作风收效甚微。不过，动摇旧霸权的渴望仍然十分强烈。宣言呼吁发展中国家在国际论坛上发挥更大的 作用，并批评国际金融体系存在的“缺陷和不足”以及“大宗商品价格的过度波动”。 遗憾的是，抱怨总是比修复和重建更容易。国际金融体系缺陷造成的令人不安的一个后 果是高通胀：中国和印

30、度分别是5.4%和9% (而美国和欧元区为2.7%)。金砖国家正在艰难应 对这一威胁。中国已经宣布了严厉的价格控制措施这通常是绝望之下的无奈之举。三亚宣言并没有明确说明，“健康发展”的市场和银行业是什么样子。任何政策试验 都可能产生分歧。金砖集团将不得不平衡各成员国的利益：三个大宗商品出口国和两个大宗商 品进口国。当前的富国将不得不习惯于遵守自己没有怎么参与制定的规则。尽管愿望是良好的， 但这种全球转变可能会混乱不堪。22 参展商比亚迪汽车销售有限公司比亚迪股份有限公司成立于1995年，2003年香港上市的比亚迪跻身为全球第二大充电池制造商(rechargeable battery manuf

31、acturer)，同年组建比亚迪汽车有限公司，拥有IT和汽车两大产业群的比亚迪在广东、北京、上海、天津和西安等地区建有七大生产基地。目前，比亚迪汽车己建成规模庞大的产业基地。短短四年之间，模具、研发、整车制造（mold, R&D and vehicle manufacturing）等飞速发展。其中，比亚迪汽车F系列已经成功研发出F3, F3R, F6,F0, F3DM等车型。在未 来几年，将打造出F,S，M全系列产品线，在发展传统燃油车（traditional gasoline）的同时，将大力推进双模电动车和纯电动车（Dual Mode hybrid electric vehicles and

32、 Blade electric vehicles）的商业化步伐，积极引领新能源汽车的发展。ExhibitorBYD AUTOEstablished in 1995, BYD Company Limited, a Hong Kong listed company, became the second largest rechargeable battery manufacturer in 2003 and in the same year, BYD has been founded. Engaged in both IT and automobile business, BYD has seven production bases in Guangdong, Beijing, Shanghai, Tianjin and Xian, etc.Currently, BYD AUTO has established large-scale industrial bases and the mold, R&D and vehicle manufacturing have dev