国家开放大学商务英语3.docx

1、国家开放大学商务英语3国家开放大学(商务英语3)单项选择题1、-MorningMaggie.Couldyoutalkbrieflyaboutyourcareerdevelopment？（）A.Goodmorning，Mr.Marx.Imgoingtodoabriefaboutmylatestworkandperformance.B.Sure，Mr.Marx.Thanksforgivingmethisopportunity.Istartedasaclerkinthiscompany.C.Sorry，Mr.Marx，butIdontlikemybossatallIthinkheistooserio

2、usandcritical参考答案：B单项选择题2、-Kathy，IdlikeyoutomeetMaggieJacobs.-.Maggie.Youredoingagreatjob.（）A.ImpleasedtomeetyouB.ItsgreattoseeyouagainC.Imhappytomeetyoutoo参考答案：C单项选择题3、Whatarethey，.-Itsasecret.ButI11giveyousomehints，anyway.（）A.IsitasecretB.CanIhaveanideaaboutthemC.Whydoyoukeepitasecret参考答案：B单项选择题4、

3、-But，bySWOT？一Itstandsforstrengths，weaknesses，opportunitiesandthreats.（）A.whatdoyoumeanB.howdoyouknowC.whatisyourmeaning参考答案：C单项选择题5、Youaretherightpersonforthejobthatyourapplicationtheadvertisement.（）A.relateswithB.relatesforC.relatesto参考答案：C单项选择题6、Whentalkingtopeoplewithinyourcompanydontspeakyourlan

4、guage，youmayhavetouseEnglish.（）A.whoB.whichC.whose参考答案：A单项选择题7、Ifyoureready，wecangotomeetsomeofourkey.（）A.personalB.personnelC.person参考答案：C单项选择题8、Finally，theyreturnthetothepeoplewhoboughtsharesinthecompany.（）A.costB.priceC.profits参考答案：C单项选择题9、Whatwedoifthecompanycutdownonads？（）A.couldB.willC.shall参考

5、答案：C单项选择题10、TheonlythingIhaveisthisbillthepublishersnameandaddress（）A.withonB.byinC.in-on参考答案：A单项选择题11、Illtheexchangerateandservicechargeandthentypeupthecheckforyou.（）A.makeupB.figureoutC.carryout参考答案：B单项选择题12、Mostbankshaveasectionyousetuppayees.（）A.thatB.whichC.inwhich参考答案：C判断题13、Headhuntersorexecu

6、tivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition，itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising，selectingandinterviewingsuitableapplicant.

7、Insomecases，thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase，thenitmayactasaconsultant，advisingorevenorganizingtestsandsimulationstoevaluatecandidatesbehaviorinordertoselectthemostcompetentpersonforthejob.Thepassagemainlytalksabouttheincreasedbusinessofhea

8、dhunters.参考答案：对判断题14、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition，itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising，sel

9、ectingandinterviewingsuitableapplicant.Insomecases，thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase，thenitmayactasaconsultant，advisingorevenorganizingtestsandsimulationstoevaluatecandidatesbehaviorinordertoselectthemostcompetentpersonforthejob.Companiesmay

10、usetheservicesofanexecutivesearchfirmtorecruitnewemployees.参考答案：对判断题15、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition，itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganize

11、thecostlyandtime-consumingprocessofadvertising，selectingandinterviewingsuitableapplicant.Insomecases，thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase，thenitmayactasaconsultant，advisingorevenorganizingtestsandsimulationstoevaluatecandidatesbehaviorinorderto

12、selectthemostcompetentpersonforthejob.Searchfirmsoftenhavetheirowntalentpoolorhumanresourceban.参考答案：对判断题16、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition，itmayusetheservicesofsuchafirm.Theadvantagesfortheem

13、ployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising，selectingandinterviewingsuitableapplicant.Insomecases，thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase，thenitmayactasaconsultant，advisingorevenorganizingtestsandsimulationst

14、oevaluatecandidatesbehaviorinordertoselectthemostcompetentpersonforthejob.Headhuntersalsoprovideserviceslikeadvertisementandcandidateevaluation.参考答案：对单项选择题17、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotentialclients.However，youshouldthinkmoreabouthowto

15、developamarketingcampaign.Afterall，werealwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout. Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters，whenyoustandsidebysidewithsomeoneelse，youcan deliverbettercontent.If

16、youareatthetopofyourbusiness，marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand. Embraceuser-generatedcontent.Accordingtoasurveyof839millennias（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers，about30percentoftheirtotalmediatime.Similarly，youcanalsomakethisbysharingpersonal

17、storiesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement. Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby：creatinghow-to-content；offeringexclusivesthatmaketheirliveseasier；

18、listeningtothemoransweringtheirquestions；orcreatingAPPsortools. Letcustomersinteract.Nomattertheproductorserviceyoureoffering，your customerswanttointeractwithyourcompany，oratleastothercustomers.AMC，forexample，createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall？b

19、usinessownerstoeachotherandhelpfulresourcesthroughitsopenforum.Thisarticlemainlytalksabout.（）A.somemarketingstrategiesB.yourpotentialclientsC.communicativeskills参考答案：A单项选择题18、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotentialclients.However，youshouldth

20、inkmoreabouthowtodevelopamarketingcampaign.Afterall，werealwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout. Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters，whenyoustandsidebysidewithsomeoneelse，youcan delive

21、rbettercontent.Ifyouareatthetopofyourbusiness，marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand. Embraceuser-generatedcontent.Accordingtoasurveyof839millennias（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers，about30percentoftheirtotalmediatime.Similarly，youcanalsomakethis

22、bysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement. Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby：creatinghow-to-content；offeringexclusivesthatmake

23、theirliveseasier；listeningtothemoransweringtheirquestions；orcreatingAPPsortools. Letcustomersinteract.Nomattertheproductorserviceyoureoffering，your customerswanttointeractwithyourcompany，oratleastothercustomers.AMC，forexample，createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpre

24、ssconnectssmall？businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.Toembraceuser-generatedcontentdoesgoodat.（）A.makingfriendswithstrangersB.choosingcapableemployeesC.Carryingoutadvertisement参考答案：C单项选择题19、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）wi

25、thyourpotentialclients.However，youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall，werealwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout. Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters，whenyoust

26、andsidebysidewithsomeoneelse，youcan deliverbettercontent.Ifyouareatthetopofyourbusiness，marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand. Embraceuser-generatedcontent.Accordingtoasurveyof839millennias（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers，about30percentoftheirt

27、otalmediatime.Similarly，youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement. Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby：creatinghow-to-content；offeringexclusivesthatmaketheirliveseasier；listening