HND商务文化策略报告.docx

1、HND商务文化策略报告 Introduction The report is about the change in the external environment in JD Wetherspoon. It analysis the SPELT and SWOT of the J D Wetherspoon. It also analysis the relationship between organisational culture and organisational behavior in the JD Wetherspoon. J D Wetherspoon plc was fo

2、unded by Tim Martin who opened the first J D Wtherspoon pub in1979. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. Section 1 External environment SPELT The Social-cultural factors are J D Wetherspoon provide childrens cutlery with ch

3、ildrens meals to convenience children. Most pubs now have a dedicated family dining area where children and adults can eat together. The area is restricted and limited to meal times only. Children are not allowed in the bar areas and the company believe it does greatly alter the atmosphere of the pu

4、bs. The Technological factors are each has a ventilation system (costing more than 100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also has plasma screens and can show TV programmes.The Economic factors is in 2004, is clear price incentive drinks liquor l

5、arger measures, and reduce its cocktail has to these sales to produce adverse effect pitcher amount of alcohol in. In 2002, the price of the stock raised more than ten times its original value.The Political factors are related to alcohol and anti-social behavior, the governments attention, especiall

6、y in the city center. So the JD Wetherspoon reaction, reducing their drinking cocktail pitcher in use, they canceled all price is favourable, drinks liquor greater measures.The Legal factors, the link between the brewing company is the traditional houses and bars that line the system has been lifted

7、, from the determination of trade monopolies and quantitative restrictions on the merger committee can operate bars and beer. JD Wetherspoon retailers entering the market, represents a company who did not previously exist. SWOT analysis The SWOT analysis included strengths, weaknesses, opportunities

8、 and threats.Strengths: the Wetherspoon JD with a good track record of profit sharing and sufficient capital, the price is cheap. It provides cheap beer, this means that the more competitive Wetherspoon JD, attract more customers.Weakness: lack of music and center position of Wetherspoon j JD provid

9、ed that no music quite atmosphere, people prefer to some entertainment pubs. Wetherspoon JD the downtown bar mode now may have been out of date. In towns and cities center more and more bar is one of the great competitions to Wetherspoon JD.Opportunity: JD Wetherspoon opportunity into a new judge no

10、t. The beginning of Wetherspoon JD developed economy hotel accommodation for Wetherlodges and famous. All The hotels are set column facilities. The bars and restaurants Wetherspoon JD other get. The relatively new opportunities of The competition, it is customer demand is changing. Therefore, the We

11、therspoon JD take steps to meet demand. This would attract more of the existing and potential customers bar.Threat: the supermarket began selling losses leaders price drinks. This makes it hard to in price competition on the bar, and encourage water home. There is a growing public and government of

12、alcohol and the resulting antisocial behavior, especially in the city center, attention. Go to the pub has been discouraged, so it is for their threats. J D Wetherspoons SWOT analysisThere are some guiding principles Wetherspoon JD the management can use conductive SWOT Strengths and weaknesses orde

13、r. It is a set of internal environment analysis. Opportunities and threats is external environment analysis.About the strengths and weaknesses In. In reality means when organizations strengths and weaknesses of analysis, it should be based on facts, not imagine.The SWOT analysis is to concrete. Avoi

14、d grey zone. If there is a kind of factors can be regarded as power, it can also be regarded as weak thinks, this is not specific.Keep the SWOT analysis of short-term and simple. Avoid complexity and excessive analysis. Avoid complexity and excessive analysis. If you want to include many dots, each

15、quadrant SWOT matrix, it is a good idea to them.Mixed with the current state of expectation, it will cause the distortion of the results. Section2 Organisational culture The organisation culture in J D Wetherspoon in termsGranted assumptions is for humanity and living environment and deep under the

16、surface, is also unable to observe. In a very basic, almost points of PLC Wetherspoon JD conscious. Basic assumptions are established by Tim Martin who based on 1946 by George Orwells articles, speak of a hypothetical bar model, called the water under the moon . This provides cheap beer, good conver

17、sation atmosphere and solid in architecture. The Wetherspoon JD facilities must be made by Tim Martin hypothesis. In the changing consumers needs and faced with more competition of the pace, basic methods to Wetherspoon JD the undergone many changes.Common values is clear or implied basic idea, conc

18、epts and principles, of the basis is organizational culture, and guide decision-making and staff, management behavior and members of the organization. It in ideology or ideas and actions reflect as the guiding behavior and anxiety and the uncertainty of the difficult event handling methods. JD Wethe

19、rspoon place to listen, and act, feedback staff in all aspects of the enterprise has important significance.Suggested in weekly meetings and staff for their proposal shall be rewarded. Members are constantly updated and within the organization, therefore, they get better morale and kindness, in thei

20、r work become more active. Therefore, the staff know they in the organization value, will eventually pay close attention to provide it. Type of culture used by J D WetherspoonFour culture types for power, role, task and personal are outlined by Charles Hendy. He outlined four culture of power cultur

21、e, role culture, task cultures and personal cultures type. The attorney Wetherspoon belongs to culture of power. In the organization of decision, suggests power culture is concentrated around key individual small bureaucrats and flexible. This person like to control and behind the power culture. Man

22、y of the features Wetherspoon JD, proved that it belongs to culture of power. For example, Tim Martin is in Wetherspoon JD the parents. In a joint statement Wetherspon in the past two years in the twentieth century decades of success is largely attributed to founder. Digital is more willing to talk

23、about the power of people who feel their reactions and spread with his or her enthusiasm and passion. Their greatest strength lies in their immediate response ability and intuitionist communication, because in a very short circuit, because of concentration of power to chance or crisis. The relations

24、hip between organisational culture and organisational behaviour in J D wetherspoonCulture is the guide and shaping employees of attitude and behavior, from a certain sense, decision-making and control mechanism. At the same time, is raising the ability of organization and cohesion. Organizational cu

25、lture and organizational behavior, and determines the relationship between them is consistent. Culture of Wetherspoon JD is hard work. Because the company says people are the best assets of all time. They encourage employees to participate in the decision, in the multi-channel communication decision

26、-making part. Tim Martin used with staff through informal method stories, let them know his hypothesis. Organizational culture can improve organizational skills, and achieve business plan, and realized the excellence of high level. The different management approachIn role culture, everybody has a di

27、stribution and logical derivation role. Rules, system, process and procedure is to ensure personal replaceable and behavior of this organization specification. Compare power culture, a culture can reduce between the employees participation and communication, stifle creativity and innovation. More en

28、terprise structure and management and leadership feedback is slowly up to its highest. The transition to another culture, and is a controversial field, so their role is not suitable for cultural Wetherspoon JD the homework. Section 3 Business strategy Four possible strategiesProduct developmentThis

29、is a new product will sell existing customers. This strategy may require new capacity building and request the company developed product revision of existing market.MarketingIt makes products on the market new production line. This may be the companys products and services, or a new geographic marke

30、t, new USES, new field, exploration, to attract new customers.DifferentiationThe purpose of differentiation, is a huge market, including the service as the unique create products or in the industry.Market penetrationWe market our existing products to our existing customers. This strategy is used to

31、increase by the enterprise from the original product without market strategy drifting original. This is important, because of enterprise retaining existing customers than attract new cheap. The strategy that J D Wetherspoon followed during 1980s and 1990sJD Wetherspoon as in the 1980s and 1990s pott

32、er differentiation strategy. Due to the bar of different mode from other bar owners. The biggest difference is that the Wetherspoon JD not play music or TV programs, to encourage dialogue, in the first quarter of space is not smoking. Other notable feature is that they with low price sells a real high grade beer variety, special attention to public toilets, all service providing food all day, with relatively low price sell etc. This strategy and usually charge high product, often to reflect the higher production costs for consumers more value-added function. The two different st