BEC3词汇宝典.docx

1、BEC3词汇宝典Advertising1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agency n. company specialising in producing and placing advertisements for clients 4 AIDA abbr. Attention, Interest, Desire, Action - the obj

2、ective of all advertisements 5 benefit n. advantage of a product or service, usually derived from its features 6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK 7 circulation n. average number of copies of a magazine sold in a particular period 8 classified ads n. sma

3、ll advertisements in magazine or newspaper categorised by subject 9 commercial n. paid advertisement on radio or TV 10 coupon n. part of a printed advertisement used for ordering goods, samples etc 11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper 12 eye-catche

4、rUS n. something that especially attracts ones attention - eye-catching adj. 13 features n. special characteristics of a product, usually leading to certain benefits 14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS 15 poster n. large sheet of paper, usually illustra

5、ted,used as advertisement 16 prime time n. hours on radio & TV with largest audience, esp. the evening hours 17 promote v. to (try to) increase sales of a product by publicising and advertising it 18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 19 target n. object

6、ive; what one is aiming at - target audience n. 20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others Banking1 balance n. the difference between credits and debits in an account 2 bank charges n. money paid to a bank for the banks services etc 3 branch n. local offic

7、e or bureau of a bank 4 checkbookUS n. book containing detachable checks; chequebookUK 5 checkUS n. written order to a bank to pay the stated sum from ones account; chequeUK 6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank - also v7 credit card n. (plastic) card from a

8、bank authorising the purchasing of goods on credit 8 current account n. bank a/c from which money may be drawn at any time; checking accountUS 9 debit n. a sum deducted from a bank account, as for a cheque - also v. 10 deposit account n. bank a/c on which interest is paid; savings accountUS 11 fill

9、inUK v. to add written information to a document to make it complete; to fill outUS 12 interest n. money paid for the use of money lent - interest rate n. 13 loan n. money lent by a bank etc and that must be repaid with interest - also v. 14 overdraft n. deficit in a bank account caused by withdrawi

10、ng more money than is paid in 15 pay in v. paid, paid to deposit or put money in to a bank account 16 payee n. person to whom money is paid 17 paying-in slip n. small document recording money that you pay in to a bank account 18 standing order n. an instruction to a bank to make regular payments 19

11、statement n. a record of transactions in a bank account 20 withdraw v. -drew, -drawn to take money out of a bank account - withdrawal n. Company Structure1 Accounts Dept. n. department responsible for administering a companys financial affairs 2 A.G.M.UK abbr. Annual General Meeting of a companys sh

12、areholders 3 board of directors n. a group of people chosen to establish policy for and direct or control a company 4 chairmanUK n. person who heads a Board of Directors; head of a company; chairperson 5 director n. a member of the board of directors 6 executive officerUS n. person who manages the a

13、ffairs of a corporation - chief executive officer n. 7 headquarters n. a companys principal or main office or centre of control8 manager n. person responsible for day-to-day running of a dept; executive officerUS 9 managing directorUK n. senior director after the chairman responsible for day-to-day

14、direction 10 Marketing Dept. n. dept. responsible for putting goods on market, inc. packaging, advertising etc 11 organisation chart n. a table or plan showing a companys structure graphically 12 Personnel Dept. n. department responsible for recruitment and welfare of staff or employees 13 president

15、US n. the highest executive officer of a company; head of a company 14 Production Dept. n. department responsible for physical creation of product 15 Purchasing Dept. n. department responsible for finding and buying everything needed by a company 16 R & D Department n. department responsible for Res

16、earch and Development of (new) products 17 reception n. the place where visitors and clients report on arrival at a company 18 Sales Department n. department responsible for finding customers and making sales 19 shareholder n. person who holds or owns shares in or a part of a company or corporation2

17、0 vice presidentUS n. any of several executive officers, each responsible for a separate division Contracts1 agreement n. an arrangement between two or more people, countries etc; contract 2 appendix n. additional or supplementary material at end of contract, book etc 3 arbitration n. settlement of

18、a dispute by a person chosen by both parties - to arbitrate v. 4 article n. a particular statement or stipulation in a contract etc; clause 5 clause n. a particular statement or stipulation in a contract etc; article 6 condition n. anything necessary before the performance of something else 7 force

19、majeure n. superior, power; unforeseeable event excusing one party from fulfilling contract 8 fulfil v: to satisfy a condition; to complete the required task; to fulfillUS 9 herein adv: in here; in this (document etc) 10 hereinafter adv: in the following part (of this document etc) 11 hereto adv: to

20、 this (document etc) eg: attached hereto 12 heretofore adv: up until now; until the present; before this 13 in behalf of in the interests of (person etc); for (person etc); on behalf ofUK 14 null and void invalid; without legal force; not binding 15 on the one hand on one side - on the other hand on

21、 the other side 16 party n. the person or persons forming one side of an agreement 17 stipulate v. to specify as an essential condition - stipulation n. 18 terms n. conditions or stipulations 19 warrant v. to give formal assurance; to guarantee 20 whereas conj: it being the case that; in view of the

22、 fact that in introduction to contracts Employment1 bonus n. additional pay given to employee as incentive or reward 2 curriculum vitaeUK n. short account of ones education, career etc; CVUK; rsumUS; resumeUS 3 dismiss v. to remove or discharge from employment; to sack colloq.; fireUS 4 employer n.

23、person or firm who employs people - employee n. person employed 5 fireUS v. colloq. to dismiss 6 interview v. an oral examination of an applicant for a job - also v. 7 make redundantUK v. made, made to dismiss because of not being needed - redundancyUK n. 8 maternity leave n. period of absence from

24、work (for a woman) when having a baby 9 notice n. advance warning of intention to resign - to give or tender ones notice v. 10 perk abbr. perquisite; something additional to regular salary eg: free meals; a car 11 personnel n. the people who work for a firm 12 personnel officer n. manager responsibl

25、e for recruitment, training and welfare of personnel 13 promotion n. advancement in rank or position - to promote v. 14 prospects n. opportunity for success, promotion etc 15 recruit n. to look for and employ personnel - recruitment n. 16 resign v. to give up a job - letter of resignation n. 17 reti

26、re v. to leave employment, esp. because of age - retirement n. 18 salary n. a fixed, regular payment, usually monthly, made by employer to employee 19 staff n. the people who work for a firm or a particular department; employees 20 take on v. took, taken to employ; to hire Import-Export1 bill of lad

27、ing n. list of goods and shipping instructions; waybill 2 c.&f. abbr. cost & freight: includes shipping to named port but not insurance 3 c.i.f. abbr. cost, insurance & freight: includes insurance and shipping to named port 4 cargo n. goods or products that are being transported or shipped 5 certifi

28、cate of origin n. a document that shows where goods come from 6 container n. huge box to hold goods for transport - container port n. to containerise v. 7 customs n. 1 government tax or duty on imported goods 2 the people who collect this tax 8 declare v. to make a statement of taxable goods - custo

29、ms declaration form n. 9 f.a.s. abbr. free alongside ship includes delivery to quayside but not loading 10 f.o.b. abbr. free on board: includes loading onto ship 11 freight n. goods being transported; cargo 12 irrevocable adj. that cannot be undone; unalterable - irrevocable letter of credit n. 13 l

30、etter of credit n. a letter from a bank authorising a person to draw money from another bank 14 merchandise n. things bought and sold; commodities; wares - also v. 15 packing list n. a document that is sent with goods to show that they have been checked 16 pro forma invoice n. an invoice or request for payment sent in advance of goods supplied 17 quay n. a solid, artificial landing place for (un)loading ships; wharf - quayside n. 18 ship v. to send or transport by land, se