大学专四阅读理解练习.docx

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大学专四阅读理解练习.docx

大学专四阅读理解练习

Passage1

 

 Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士·少壮高薪职业人士)".TheycontendthatReebokshoesappealtodiversemarketsegments,especiallynowthatthecompanyoffersbasketballandchildren'sshoesfortheunder-18setandwalkingshoesforoldercustomersnotinterestedinaerobics(健身操)orrunning.Theexecutivesalsopointoutthatthroughrecentacquisitionstheyhaveaddedhikingboots,dressandcasualshoes,andhigh-performanceathleticfootweartotheirproductlines,allofwhichshouldattractnewandvariedgroupsofcustomers.

  Still,despiteitsemphasisonnewmarkets,Reebokplansfewchangesintheupmarket(高档消费人群)retailingnetworkthathelpedpushsalesto$1billionannually,aheadofallothersportsshoemarketers.Reebokshoes,whicharepricedfrom$27to$85,willcontinuetobesoldonlyinbetterspecialty,sportinggoods,anddepartmentstores,inaccordancewiththecompany'sviewthatconsumersjudgethequalityofthebrandbythequalityofitsdistribution.

  Inthepastfewyears,theMassachusetts-basedcompanyhasimposedlimitsonthenumberofitsdistributors(andthenumberofshoessuppliedtostores),partlyoutofnecessity.AttimestheunexpecteddemandforReebok'sexceededsupply,andthecompanycouldbarelykeepupwithordersfromthedealersitalreadyhad.Thesefulfillmentproblemsseemtobeundercontrolnow,butthecompanyisstillselectiveaboutitsdistributors.Atpresent,ReebokshoesareavailableinaboutfivethousandretailstoresintheUnitedStates.

  Reebokhasalreadyanticipatedthatwalkingshoeswillbethenextfitness-relatedcraze,replacingaerobicsshoesthesamewayitsbrightlycolored,softleatherexercisefootwearreplacedconventionalrunningshoes.Throughproductdiversificationandcarefulmarketresearch,ReebokhopestoavoidthedistributionproblemsNikecameacrossseveralyearsago,whenNikemisjudgedthestrengthoftheaerobicsshoecrazeandwasforcedtounloadhugeinventoriesofrunningshoesthroughdiscountstores.

Yuky

1. Reebok'sviewthat"consumersjudgethequalityofthebrandbythequalityofitsdistribution"(Line5,Par 2)impliesthat______.

A.thequalityofabrandismeasuredbytheservicequalityofthestoresellingit

B.thequalityofaproductdeterminesthequalityofitsdistributors

C.thepopularityofabrandisdeterminedbythestoresthatsellit

D.consumersbelievethatfirst-rateproductsareonlysoldbyhigh-qualitystores

2. WhatlessonhasReeboklearnedfromNike'sdistributionproblems?

A Acompanyshouldnotsellitshighqualityshoesindiscountstores.

B Acompanyshouldnotlimititsdistributionnetwork.

C Acompanyshoulddofollow-upsurveysofitsproducts.

D Acompanyshouldcorrectlyevaluatetheimpactofanewcrazeonthemarket.

3. AlthoughtheReebokCompanyhassolvedtheproblemoffulfillingitsorders,it______.

A doesnotwanttofurtherexpanditsretailingnetwork

B stilllimitsthenumberofshoessuppliedtostores

C isstillparticularaboutwhosellsitsproducts

D Stillcarefullychoosesthemanufacturersofitsproducts

4. Reebokoncehadtolimitthenumberofitsdistributorsbecause______.

A itssupplyofproductsfellshortofdemand

B toomanydistributorswouldcutintoitsprofits

C thereductionofdistributorscouldincreaseitsshareofthemarket

D itwantedtoenhanceconsumerconfidenceinitsproducts

5. OnereasonwhyReebok'smanagerialpersonneldon'tliketheirshoestobecalled"footwearforyuppies"isthat______.

A theybelievethattheirshoesarepopularwithpeopleofdifferentagegroups

B newproductionlineshavebeenaddedtoproduceinexpensiveshoes

C "yuppies"usuallyevokesanegativeimage

D thetermmakespeoplethinkofprohibitiveprices

 

Passage1DDCAA

1.答案:

D句意理解及要点暗示题。

题干引号中那某些在第二段,答案固然应在第二段,而该段重要论及高档消费群体零售网——只在精品专卖屋、体育用品专卖店及大百货商场销售。

 

2.答案:

D细节推论题。

由Nike(耐克)一词拟定答案位置在最后一段,市场预测与决策。

Nike公司正是由于当时错误地判断了健身鞋流行强度而导致了老产品(runningshoes)积压而不得不打折销售,这是市场预测不精确所导致。

 

3.答案:

C细节理解定位题。

题干中“although”与短文第三段倒数第二句之“but”相呼应,答案则应为该句复述,故C为对的答案。

 

4.答案:

A要点归纳题。

依照题干中“limitthenumberofdistributions”拟定答案。

第三段论及虽然产品供不应求时,也要对批发商有所选取,而过去一段时间对批发商数量限制重要是“outofnecessity”(迫不得已),由于需求量出乎意料地超过了供应能力。

5.答案:

A要点推论题。

题干中“managerialpersonnel”即为第一段executives,因而可知本题答案在第一段且为该段之主题:

目的市场很大,高层领导们固然不但愿自己产品仅供应某些雅皮士。

再由下文“children'sshoesfortheunder-18setandwalkingforoldercustomers”更可知其目的消费是多层次。

容易错选选项B侧重公司生产方略,故不当。

 

Passage2

 Weallknowthatthenormalhumandailycycleofactivityisofsome7~8hours'sleepalternatingwithsome16~17hours'wakefulnessandthat,broadlyspeaking,thesleepnormallycoincideswiththehoursofdarkness.Ourpresentconcerniswithhoweasilyandtowhatextentthiscyclecanbemodified.

  Thequestionisnomereacademicone.Theease,forexample,withwhichpeoplecanchangefromworkinginthedaytoworkingatnightisaquestionofgrowingimportanceinindustrywhereautomationcallsforround-the-clockworkingofmachines.Itnormallytakesfromfivedaystooneweekforapersontoadapttoareversedroutineofsleepandwakefulness,Sleepingduringthedayandworkingatnight.Unfortunately,itisoftenthecaseinindustrythatshiftsarechangedeveryweek:

apersonmayworkfrom12midnightto8a.m.oneweek,8a.m.to4p.m.thenext,and4p.m.to12midnightthethirdandsoon.Thismeansthatnosoonerhashegotusedtooneroutinethanhehastochangetoanother,sothatmuchofhistimeisspentneitherworkingnorsleepingveryefficiently.

  Theonlyrealsolutionappearstobetohandoverthenightshifttoanumberofpermanentnightworkers.Aninterestingstudyofthedomesticlifeandhealthofnight-shiftworkerswascarriedoutbyBrownin1957,Shefoundahighincidenceofdisturbedsleepandotherdisordersamongthoseonalternatingdayandnightshifts,butnoabnormaloccurrenceofthesephenomenaamongthoseonpermanentnightwork.

  Thislattersystemthenappearstobethebestlong-termpolicy,butmeanwhilesomethingmaybedonetorelievethestrainsofalternatedayandnightworkbyselectingthosepeoplewhocanadaptmostquicklytothechangesofroutine.Onewayofknowingwhenapersonhasadaptedisbymeasuringhisbodytemperature.Peopleengagedinnormalday-timeworkwillhaveahightemperatureduringthehoursofwakefulnessandalowoneatnight;whentheychangetonightworkthepatternwillonlyadjustgraduallybacktomatchthenewroutineandthespeedwithwhichitdoessoparallels,broadlyspeaking,theadaptationofthebodyasawhole,particularlyintermsofperformance.Therefore,bytakingbodytemperatureatintervalsoftwohoursthroughouttheperiodofwakefulnessitcanbeseenhowquicklyapersoncanadapttoareversedroutine,andthiscouldbeusedasabasisforselection.Sofar,however,suchaformofselectiondoesnotseemtohavebeenappliedinpractice.

Yuky

1. Whyisthequestionof"howeasilypeoplecangetusedtoworkingatnight"nomereacademicone?

A Becausefewpeopleliketoreversethecycleofsleepandwakefulness.

B Becausesleepnormallycoincideswiththehoursofdarkness.

C Becausepeoplearerequiredtoworkatnightinsomefieldsofindustry.

D Becauseshiftworkinindustryrequirespeopletochangetheirsleepinghabits.

2. Themainproblemoftheround-the-clockworkingsystemliesin

A theinconveniencesbroughtabouttotheworkersbytheintroductionofautomation.

B thedisturbanceofthedallycycleofworkerswhohavetochangeshiftstoofrequently.

C thefactthatpeopleworkingatnightareoftenlesseffective.

D thefactthatitisdifficulttofindanumberofgoodnightworkers.

3. Itispossibletofindoutifapersonhasadaptedtothechangesofroutinebymeasuringhisbodytemperaturebecause

A bodytemperaturechangeswhenthecycleofsleepandwakefulnessalternates.

B bodytemperaturechangeswhenhechangestonightshiftorback.

C thetemperaturereverseswhentheroutineischanged.

D peoplehavehighertemperatureswhentheyareworkingefficiently.

4. WhichofthefollowingstatementsisNOTtrue?

A Bodytemperaturemayserveasanindicationofaworker'sperformance.

B Theselectionofanumberofpermanentnightshiftworkershasprovedtobethebestsolutiontoproblemsoftheround-the-clockworkingsystem.

C Takingbodytemperatureatregularintervalscanshowhowapersonadaptstothechangesofroutine.

D Disturbedsleepoccurslessfrequentlyamongthoseonpermanentnightordayshifts.

5. Itisimpliedinthelastparagraphthatalowbodytemperatureindicatesthataperson

A hasjustbeenawakefromsleep.

B cannotworknightshifts.

C shouldgotosleepatonce.

D islessproductive.

 

Passage2CBABD

1.答案:

C[设题处]举例处设题[解析]文章第二段第一、二句提到,在某些自动化规定机器全天运转公司中,人们要实行轮班,她们从白天工作转入夜晚工作难易限度越来越成为人们关注问题,由此可知答案为[C]。

[A]和[D]在文中并未提到,而[B]虽然提到了,但并不能作为为什么“人们要适应晚上工作难易限度不但仅是学术问题”因素。

2.答案:

B[设题处]事实处设题[解析]定位于文章第二段最后一句“经常调节轮班方式意味着,一种人刚刚适应一种上班时间,却又不得不改换另一种,以至于她既无法有效地工作,也无法有效地睡觉”,由此可知答案为[B]。

3.答案:

A[设题处]因果处设题[解析]末段第三句提到,在白天正常工作人醒着时体温高,夜间体温低。

当她们改成夜班制时,体温模式只会逐渐调节以便适应新工作方式;普通来讲,调节速度与整个身体——在工作体现方面——调节同步,由此可知答案为[A],而排除[B]和[C](是由于当工作时间变化时,体温只会慢慢调节,以适应新工作方式,而不能随意调来调去)。

虽然文中提到了工作时体温高,但并没有说高效率工作时体温更高,因而排除[D]。

4.答案:

B[设题处]事实处设题[解析]依照末段第三句和倒数第二句可排除[A];而由末段倒数第二句可知[C]错误;此外,依照第三段第三句可排除[D]。

第三段首句和末段首句中都浮现了appearstobe(看起来,似乎),由此可知文中提到挑选诸多长期上夜班工人是最佳解决办法时,并不是完全必定,故有答案为[B]。

5.答案:

D[设题处]事实处设题[解析]最后一段第三句已提到,在白天正常工作人醒着时体温高,夜间体温低。

其隐含义就是:

人体温低时工作效率是很低,由此可知答案为[D]。

 

Passage3

InJapan,wherecareeropportunitiesforwomenarefew,wheredivorcecanmeanalifeofhardship,andwheremostfemalenamesarestillformedusingawordforchild,awoman'sindependencehasalwayscomeatasteepprice.

  Notionsofwomen'sliberationhavenev

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