4级考前冲刺试题.docx
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4级考前冲刺试题
4级考前冲刺试题一
PartIWriting(30minutes)
Directions:
Forthispart,youareallowed30minutestowriteashortessayentitledUniversitiesTakingDonations.Youshouldwriteatleast120wordsaccordingtotheoutlinegivenbelow.
1.目前大学接受社会捐赠现象很普遍
2.人们对这一现象看法不同
3.我的看法
UniversitiesTakingDonations
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PartIIReadingComprehension(SkimmingandScanning)(15minutes)
Directions:
Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA),B),C)andD).Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.
Socialmediapresentschallengetouniversities
Universitieshaveanewweaponinthebattletoprotecttheirreputations:
thefriendlystudentblogger
Afewdaysago,Vshuf,aninternationalstudent,postedamessageontheStudentRoomdiscussionsite.He/shewantedtoknowwhichuniversity—Glasgow,Birmingham,Warwick,NottinghamortheInstitution(sic)ofEducationwouldbethebestplacetostudybusiness.Theacademicreputationoftheinstitutionwasimportant,buttherewasanotherconsideration.“Howarepeoplelikeintheseuniversities?
”thepostasked.“IhavewatchedsomevideosaboutWarwickonYouTubeanditseemstomethatthepeoplearesnobbyandarrogantincontrasttothosefromNottingham.”MemberswerequicktodefendWarwick,butVshufremainedunconvinced.
Thethreadhighlightsthedifficultythatuniversitiesfaceintheageofsocialmedia.Atatimewhenreputationismoreimportantthaneverbecauseofhigherstudentfeesandgreaterglobalcompetition,theabilitytomanagetheirreputationsisincreasinglyfallingoutoftheirhands.
Howtoreachanincreasinglynetworkedgenerationthatismoreinclinedtotrusttheopinionoftheiranonymouspeersontheinternetthanofficialbodiessuchasuniversitieswasaproblemdiscussedatlastweek’sYouthStrategyMarketingConference2011.
HelenPennack,headofmarketingcommunicationsattheUniversityofLeicester,saysstudentsnowpostqueriesonFacebookortheStudentRoomaboutopendaysorwheretofindtheirtimetables,ratherthansimplycontacttheuniversitydirectly.“Whenwedorelationshipmarketingcommunications,wearetryingtostrikeupatwo-waydialoguewithstudentsandtheyaretakingtheconversationawayfromusandhavingitwithotherpeople,”shesays.“Howwemakeourselvespartofthatconversationagainisquiteachallenge.”
Heruniversityhasrespondedbysettingupasystemthatallowsstudentstosync(与……同步)communicationsfromLeicesterwiththeirFacebookaccount.Butshesaysuniversitiesalsoneedtobepresentinotherwebspacesusedbystudents,suchasTwitter.
Warwick,whichappointedadigitalandonlinecommunicationsmanagerlastyear,knowswellthebenefitsofhavingasocialmediapresence.“Ayearago,anapplicanttweeted,‘Oh,no.IheartheUniversityofWarwickisclosing,whatamIgoingtodo?
’”saysWarwick’sspokesman,PeterDunn.Whilethistweetcouldhavecausedhugeproblemsifspread,theuniversitywasabletotweetback,“We’restillhere,honest”.
Hesaysthecommunicationsteamcheckwhatisbeingsaidabouttheuniversityonsocialmediaonceortwiceaday,andrespondsifsomeoneisconfusedoraskingforinformation.Butitdependsontheforum.“IftheyareontheStudentRoomweassumetheywanttobitch(抱怨)aboutusbehindourbacks,”hesays.“IfitisonamuchmorepublicspacelikeTwitterorFacebook,someonelikeuscanseeitandrespond.”
Thechallengeforuniversitiesisnotonlytoknowwheretorespondbutwhen,andgettingthetoneright.“Wearealwayscarefulaboutproactivelyintervening(主动干涉)intheconversationbecausethatwouldbeseenasrude,”saysPennack.“Whatismuchmoreeffectiveisifoneofourstudentswadesinthereandputssomebodystraight.”
Someuniversitieshavealreadyrespondedtothis,shesays,byhavingagroupofstudents“primedtosomeextenttojointheconversationandcorrectpeoplewhereitisappropriatetodoso”.ItisnotsomethingLeicesterhastriedyet,but,shesays,“wemayconsiderit”.
WhileImperialCollegedoesnotprimestudents,itdoesrecruitateamofofficialstudentbloggerstowriteregularlyabouttheirexperiencesattheuniversity.Theyarenotpaidormoderated,andarefreetoblogaboutwhatevertheylike.Butthereareoccasionalprizesforthemostfrequentbloggers.PamelaAgar,headofdigitalmediaatImperial,saysthecollegecouldpotentiallyaskthemtoblogonaparticularsubject,buthadnotdonesoyet.
“Theycananddosaynegativethingsaboutus,”shesays.“Whentheydo,it’susefulfeedback.”Itcanalsomaketheblogsmoreauthentic,shesays—somethingthatisparticularlyimportanttothesocialmediageneration.
ChrisFonseka,athird-yearinformationsystemsstudentatImperial,saysheappliedforastudentbloggerrolebecausehewasattractedbytheideaofhavingavoicearoundcampus.Heblogsabouthisgeneralactivitiesattheuniversity.Healsoreceivesregularemailsfromstudentsandprospective(未来的)studentsanxioustoputqueriesaboutaccommodationorfinancestoarealstudent.
Hesayshehasneverfeltrestrictedinwhathewrites.“IfIhonestlyfeltnegativeaboutImperial,Iwouldwriteaboutit,”hesays.
TomRidgewellwentastepfurther.WhilestudyingmediaattheUniversityofLincoln,hedecidedtocreateatelevisionadvertisementfortheuniversityandputituponYouTube.“Ilabelledthevideosas‘banned’simplybecauseit’sfunniertoimaginethatIactuallyshowedthemtoaboardofdirectorsandgotthrownoutoftheroom.Also,videosgenerallydoalittlebetterwithanexaggeratedtitle.”
IanRichards,pressofficeratLincoln,saystheuniversityonlybecameawareoftheadvertisementsoncetheywereanonlinehitandGooglealertsshowedpeoplewerebloggingaboutthem.“Wedidn’tknowwhattomakeofthem,butwhenstudentsweretalkingaboutthemonopendayswefeltitwassomethingtotallyleftfield,butabitofablessingforus.”Ridgewellhassincebeencommissionedtocarryoutworkforthemarketingdepartment.
Howfaruniversitiesshouldtrytocontrolwhatmembersoftheircommunitysayaboutthemonsocialmediaissomethingsomehavealreadyfacedwithacademicbloggers.In2006,ErikRingmarresignedfromhislecturingpostattheLondonSchoolofEconomicsaftertheuniversityobjectedtohimpostingaspeechcriticaloftheuniversityonhisblog.
But,whileinstitutionsarepayingincreasingattentiontowhatissaidaboutthemontheweb,mostrecognisethatthereislittletheycandoaboutit.“Isitrealistictocontroleverywordthat’soutthereaboutus?
”asksRichards.“Idon’tthinkso.”
1.Inthepost,Vshufaskedaboutseveralinstitutions’_______.
A)competitivestrengthC)academicreputation
B)tuitionfeesD)socialactivities
2.Whatdowelearnaboutuniversitiesintheageofsocialmedia?
A)Theyareseekingcooperationofforeignschools.
B)Theyfindithardertomanagetheirreputation.
C)Theyhavedifficultyinbalancingtheirbudget.
D)Theyareabletorecruitmoreinternationalstudents.
3.Whenhavingquestionsaboutthingsliketheirtimetables,studentstendto_______.
A)communicatewiththeirinstructorsdirectly
B)contactthepublicofficesetbytheuniversity
C)calloremailanotherstudentfortheinformation
D)postmessagesandseekhelpontheinternet
4.AccordingtoHelenPennack,torespondtothechallenge,universitiesneedto_______.
A)haveasocialmediapresenceC)restricttheuseofsocialmedia
B)ownaFacebookorTwitteraccountD)talkwithstudentsface-to-face
5.PeterDunnassumesthosewhopostmessagesontheStudentRoomintendto_______.
A)getanimmediateresponsefromarealstudent
B)updatetheinformationabouttheiruniversities
C)helpestablishagoodreputationfortheiruniversities
D)complainaboutuniversitieswithouttheirknowing
6.WhatissaidabouttheofficialstudentbloggersrecruitedbyImperialCollege?
A)Theywillcorrectpeopleiftheyarewrong.
B)Theyarenotrestrictedinwhattheywrite.
C)Theyareaskedtoblogonaparticularsubject.
D)Theygetlowpayforsharingtheirexperiences.
7.PamelaAgarholdsthatofficialstudentbloggers’sa