精编XX地区油茶种植深加工产业化项目商业计划书.docx
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精编XX地区油茶种植深加工产业化项目商业计划书
XX地区油茶种植深加工产业化项目商业计划书
摘要··························································································································1
第一章基本情况·························································································6
1.1公司概况·················································································································6
1.2公司简介········································································································6
1.3公司股东及职工情况················································································7
1.4公司历年经营情况·····················································································8
第二章管理层······································································································9
2.1管理层组成········································································································9
2.2管理层主要经历·························································································9
第三章产品与服务························································································12
3.1产品与服务···························································································12
3.2商标与品牌··························································································12
3.3专利机械研发····················································································13
第四章市场分析···························································································14
4.1油茶发展现状·······················································································14
4.2油茶分布与产品性状··············································································17
4.3油茶发展政策··························································································22
4.4油茶种植的发展·····················································································23
4.5油茶加工销售的发展··············································································23
4.6油茶产业化发展展望············································································24
4.7公司优势分析····················································································24
4.8公司未来5年销售收入预测····························································27
第五章发展目标与战略···········································································28
5.1发展目标·······························································································28
5.2发展战略···································································································29
5.3近期经营策略························································································29
5.4企业责任目标·····························································································30
第六章项目建设方案与实施进度·····························································32
6.1油茶（原材料）基地建设··········································································32
6.2油茶产品加工建设·················································································32
6.3油茶博览园建设···················································································37
6.4生态休闲农庄建设·············································································38
6.5山地农机建设·······················································································39
6.6项目实施进度安排··················································································40
第七章营销模式··························································································42
7.1营销模式···································································································42
7.2营销策略································································································42
第八章管理模式·······························································································45
8.1基地拓展模·········································································································45
8.2管理模式···································································································45
8.3管理机制·······································································································47
第九章融资需求····························································································49
9.1资金使用计划························································································49
9.2资金使用说明·····················································································49
9.3筹措资金权益说明·················································································50
9.4还款来源说明····················································································51
第十章财务评价····························································································52
10.1产品利润···························································································52
10.2财务测算························································································52
10.3项目敏感性分析·············································································66
第十一章风险控制························································································67
11.1风险分析······························································································67
11.2风险控制·································································································68
第十二章声明与其它···················································································71
12.1声明·····································································································71
12.2其它······································································································71
摘要
1.基本情况
湖南森龙林业开发有限公司成立于2009年6月，注册地湖南省株洲县，注册资本（实收资本）3080万元，辖株洲和常德两个基地，设株洲经营本部、长沙销售平台（湖南汉龙商贸有限公司）和常德分公司。
主营油茶种植，茶油及系列副产品销售，林木、花卉、林业工程机械销售等。
公司以有机油茶资源可持续开发利用为支撑，生产、销售优质有机茶油及系列副产品，并提供油茶博览、休闲等服务，提高中高端收入群体的生活品质，是集有机油茶资源培育、生产加工与销售、科研实验与示范推广、有机农业综合开发于一体的新型现代农业民营股份制企业。
2013年6月公司获得“株洲市农业产业化龙头企业”称号，预计2014年将获得省级农业产业化龙头企业称号。
公司股东为袁生主、万艺、王宏毅、曹亮、张跃国等5位自然人，占股比例分别为69%、15%、10%、3%、3%。
公司2010～2012年销售收入分别为7806万元、11462万元、13025万元，净利润分别为433万元、612万元、706万元。
2.主要管理者
公司按照现代企业公司治理机制设立股东会、董事会、监事会、总经理及下设职能部门，现任主要管理层5人，其中董事长1名、总经理1名（由董事长兼任）、副总经理3名、党支部书记1名（兼任1名副总经理）、财务总监1名。
董事长兼总经理袁生主先生，男，1962年8月出生，汉族，湖南津市人，研究生学历。
近12年来持续从事油脂、油茶企业运营管理，致力于发展中国品质食用油产业，具有强烈的使命感和高度的责任心，经营管理经验丰富，战略规划和组织协调管理能力突出，领导企业坚持走改革创新道路，依靠科技进步与科学管理发展、壮大企业。
先后担任津市市棠华乡人大代表、株洲县第八届政协委员等社会职务。
3.产品与服务
公司秉持“有机油茶、品质生活”的核心发展理念，以“品质改善世界”为核心价值观，立足长远，励志打造成“资源节约型、环境友好型”的现代化有机油茶资源产业化1集团，通过油茶资源的规模化、科技化综合开发，成为集农工贸一体化的大中型有机油茶资源型企业。
公司通过规模化、标准化建设有机油茶基地，生产销售有机茶油和系列油茶副产品（茶皂素、洗发素、沐浴液、精油等），提供油茶庄园化博览、生态农庄休闲娱乐等服务，构建油茶资源综合利用的完整产业链。
4.市场与公司优势分析
（1）市场分析。
油茶是一种综合利用价值极高的经济树种，主要产品为茶油，副产品包括茶粕和茶壳。
茶粕经深加工可提取残油、皂素，也可用于生产饲料、制作抛光粉和有机肥；茶壳经提取可用于制糠醛、木糖醇、栲胶、活性炭和培养基等。
茶油是最优质的食用油，属小品种食用油，将成为食用油的重要组成部分，天生具有高端产品属性，是绿色保健型食用油。
中国是世界茶油生产大国，但茶油供应严重不足，无法满足人们日益增长的需求。
目前，全国年产茶油仅27.7万吨，仅相当于食用油消费总量的1.2%，我国食用油消费结构极不合理。
茶油人均占有量仅0.21千克/年，与发达国家一般橄榄油的消费量占其植物油总消费量的40%以上相比，差距巨大。
中国即使达到人均茶油占有量2千克/年的标准，全国茶油产量需增加到10倍，缺口就达250万吨/年以上，年产值将达到3000亿元以上，未来茶油的市场需求巨大，茶油将至少在中长期内呈现市场短缺状态。
油茶副产品茶粕、茶壳的利用价值非常高，其衍生产品茶皂素、活性炭、糠醛等都是目前价值很高且紧俏的工业原料。
茶皂素不仅要满足国内需求，而且有一半以上销往欧美等发达国家，市场前景非常好。
近几年，茶粕、茶壳的市场需求急剧上升，泰国、马来西亚等东南亚国家，每年从中国直接进口大量的茶籽和茶粕来进行加工、提取皂素、制作生物农药等，促使了茶粕、茶壳需求的迅速攀升。
（2）公司优势分析。
公司利用“华”字系列、“湘林”系例优良无性系等种质资源优势，培育的油茶资源核心基地位于具有悠久的油茶种植、消费历史和深厚的油茶文化的株洲县、临澧县，两地油茶资源集中、规模壮观，公司的地域、基地资源、种质优势显著；近年与中南林业科技大学、湖南省林业科学院、湖南工业大学等科研单位合作，奠定了项目发展的技术领先优势；同时，在国家及当地省市县政府优惠政策的扶持与推动下，公司整合油茶基地资源，并系统化开发利用油茶的经营管理经验丰富，形成了专业的培管队伍、打造了稳固的油茶种植专业合作社，培植了一大批油茶种植农户，2摸索出一套整合茶农利益的油茶林基地拓展模式，积累了丰厚的政策和行业资源，形成了系统整合油茶林资源的优势，以茶油为主切入口，发展“至尊、至醇、至纯、至炫”等高端、中高端茶油系列产品，奠定了公司走高端食用油发展方向的产品优势。
5.发展目标与战略
公司励志打造成为“资源节约型、环境友好型”的现代化有机油茶资源产业化现代企业，通过油茶资源的规模化、科技化综合开发，建设成为农工贸一体化的大中型有机油茶资源型领先企业。
计划在2013～2017年，在目前自有新造林1.5万亩、低产改造林3.8万亩的基础上，新增投资建设新造林4.9万亩、低改林4.8万亩，形成自有油茶林15万亩、合作油茶林10万亩、订单油茶林5万亩，合计30万亩的油茶基地规模；投资建设年产1万吨茶油生产线和占地1000亩的油茶博览园、占地500亩的生态休闲农庄；2017年争取实现年度产值销售收入10亿元，利税2亿元，成为国家级农业产业化龙头企业，并获得系列产品、质量管理体系认证，在国内享有较高声誉。
公司实施油茶全产业链发展战略，紧密依靠科学技术作为第一生产力，从农产品原材料产地着手，实施现代农业有机生产技术，培植规模化油茶林，实现油茶籽高产、优质，将油茶林基地资源打造成为产业支撑，以生产销售茶油为主切入口，改变中国高端食用油长期依赖进口的局面，满足中高端收入人群食用油安全、健康、延年的需求，并综合开发油茶系列副产品，开展果园种植、蔬菜种植、林下种植、林下养殖、水体休闲、农家餐饮等多种经营，提高大众生活品质，形成“资源型有机油茶产业化持续发展”的核心竞争力。
6.项目实施进度计划
（1）油茶（原材料）基地建设。
2013年、2014年、2015年分别投资建设新造林/低改林0.9万亩/0.8万亩、2万亩/2万亩、2万亩/2万亩，合计4.9万亩/4.8万亩。
2015年、2016年、2017年分别建设合作油茶林基地2万亩、4万亩、4万亩，合计10万亩。
2016年、2017年分别建设订单油茶林基地2万亩、3万亩，合计5万亩。
（2）油茶加工产业园建设。
设计产能为年生产茶油1万吨，并于2017年第4季度正式投产。
（3）油茶博览园建设。
2013年建设100亩良种采穗园、200亩良种苗木繁育基地，2014年建设200亩良种对比栽种示范园、500亩国家级低改示范基地，2015年、20163年分别完成油茶展览馆建设施工进度40%、60%，并于2016年第4季度正式营业。
（4）生态休闲农庄建设。
2014年建设生态果园100亩、蔬菜基地100亩，发展林下养殖100亩、林下种殖100亩，开展水体休闲服务设施建设100亩；2015年、2016年完成生态农庄休闲接待设施建设，包括星级宾馆（农庄）、康体健身娱乐体验馆、森林SPA馆、森林文化体验馆、文化广场等，并于2016年第4季度正式营业。
（5）电子商务体系建设。
2013～2017年升级电子商务体系。
7.营销模式
公司实行生产权与销售经营权相分离的经营模式，计划在2013～2017年升级建设一套适合自身长期发展需要的销售系统，分级、分区设立销售网络，并逐级完善销售网络、销售渠道，设立代理商、分销商、直营店、网店等销售方式，促进公司产品的商品流通、营销推广、形象传播以及信息采集等，使公司的销售系统具备兼容性、吸纳人才性、提供快捷性、温情服务性，充分合理适时地满足中高端客户的显性和隐性需求。
售后服务严守产品质量安全保证，践行假一罚十承诺制。
公司按照“业绩=财富资本=责任”的人才价值观，实施销售激励，包括但不限于薪酬激励、业绩激励、荣誉激励、关心激励、参与激励、活动激励等方式，培养销售团队对公司的忠诚度，让员工能长期追随公司共同成长。
8.管理模式
公司灵活实效地运用土地租赁、入股经营、收购林权等油茶林基地资源拓展模式，构建由自有油茶基地、合作基地、订单基地组成的基地资源建设模式。
公司治理模式采取现代企业的公司治理模式，实行董事长负责制，董事长对董事会负责，董事会对股东会负责，设总经理及下设机构，总经理对董事长负责，下设机构对总经理负责。
公司具有“树立新理念，寻求新突破，以竞争为动力、市场为导向、资源为保障、服务为宗旨、效益为中心，抓住机遇，实行开放式经营”的思想，将在建设管理团队，战略决策，企业制度，薪酬制度，激励机制，沟通机制，组织气氛，工作计划，培训体制，5S管理（整理、整顿、清扫、清洁、素养），学习型组织，创新型组织，风险管理，质量管理，安全管理和走动式检查管理等具体管理模块上铸就规范、高效的管理系统，形成农工贸一体化的系统化管理模式，保证本商业计划的实施。
9.融资需求
为保障“森龙”有机油茶产业化顺利实施，公司计划2013～2017年新增总投资6.8亿元，拟以银行贷款、社会融资和公司自筹的方式筹措项目资金。
其中银行贷款2.5亿元、社会融资2.0亿元，公司自筹2.3亿元。
银行贷款按借款合同约定还本付息。
社会融资主要方式为股权融资和债权融资，包括引进战略投资者、发行农业产业化私募股权投资基金、集合信托等，社会融资可享受多项权益：
一是获取高于银行贷款利率的利息收入；二是按投融资双方约定的权益分配比例享受公司经营利润分配；三是可以将本项目作为一级资本市场的资源型农业企业题材，实现巨大的资本运营效益。
10.财务预测与评价
本项目计算期20年（即2013～2032年），公司实施本项目新增投资后，在2022年起开始进入利润稳步收入阶段，项目投资利润率为32.87%、投资利税率23.17%。
所得税前、后的财务内部收益率分别为33.29%、22.65%，投资回收期分别为6.7年、8.2年，财务净现
升级会员 