商贸零售行业市场分析报告.docx
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商贸零售行业市场分析报告
商贸零售行业市场分析报告
2021年6月
1.实验室合成“真”钻石,市场标准日渐规范............................................................................5
1.1.实验室培育钻石,物理+化学+光学性质上与天然钻石完全一致..................................5
1.2.培育钻石的诞生由来已久,近些年关注度持续提升,概念、标准逐步明确.................6
2.品牌商发力布局,消费者接受度提升,培育钻石迎来快速发展机遇....................................8
2.1.全球钻石市场规模庞大,非婚场景扩容未来仍有提升空间.........................................8
2.2.品牌商积极推广、消费者接受度提升共同推动培育钻石行业发展...............................9
2.2.1.品牌商积极布局培育钻石,加大消费者教育.....................................................9
2.2.2.培育钻石具有价格低、环保、可定制的优势,消费者接受度持续提升..............11
2.3.预计2025年全球培育钻石规模近千亿元,行业保持快速增长.................................13
3.我国贡献40%~50%培育钻石产能,未来上游将优先受益需求增长...................................15
3.1.上游:
中国为HPHT钻石毛胚主要生产商,占全球40%~50%产能.........................15
3.2.中游:
劳动密集程度较高,印度为全球“钻石加工帝国”............................................19
3.3.下游:
零售终端主要集中在美国,中国近年来逐渐进入零售终端.............................21
4.企业分析..........................................................................................................................22
4.1.黄河旋风.................................................................................................................22
4.2.中兵红箭.................................................................................................................23
4.3.力量钻石(拟上市)...............................................................................................23
4.4.ElementSix(Debeers子公司,未上市)..............................................................24
5.市场提示..........................................................................................................................24
图表目录
图1:
天然钻石外观示意图.....................................................................................................5
图2:
培育钻石外观示意图.....................................................................................................5
图3:
全球钻石行业销售额及增速...........................................................................................8
图4:
不同市场钻石消费额(亿美元,2018)........................................................................8
图5:
消费者整体中,钻石消费动机58%为婚恋需求..............................................................8
图6:
非婚场景已经成为千禧一代购买钻石最大需求...............................................................8
图7:
全球天然钻石供给预计在未来10年增长缓慢................................................................9
图8:
潘多拉宣布全面采用培育钻石,放弃天然钻石...............................................................9
图9:
DeBeers宣布成立培育Lightbox................................................................................10
图10:
培育钻石品牌Lightbox.............................................................................................10
图11:
Diama0.704克拉培育钻石白金项链售价$2,395......................................................10
图12:
培育钻石相比天然钻石的价格越来越低......................................................................11
图13:
美中印年轻人在购买钻石时更重视是否具有可持续发展性.........................................12
图14:
施华洛世奇首批实验室培育彩钻,共有16种色调.....................................................13
图15:
消费者对购买并佩戴培育钻石的接受度明显提高(%).............................................13
图16:
全球宝石级钻石总产量..............................................................................................14
图17:
全球培育钻石产量.....................................................................................................14
图18:
培育钻石渗透率仍有较大提升空间............................................................................14
图19:
培育钻石产业链........................................................................................................15
图20:
六面顶压机示意图.....................................................................................................16
图21:
合成块组装构造图.....................................................................................................16
图22:
CVD钻石形成原理...................................................................................................16
3
图23:
全球培育钻石产能分布..............................................................................................17
图24:
人造钻石行业微笑曲线..............................................................................................18
图25:
国内培育钻石产能布局..............................................................................................18
图26:
钻石加工流程示意图.................................................................................................19
图27:
切割示意图...............................................................................................................19
图28:
打圆成型示意图........................................................................................................20
图29:
抛光示意图...............................................................................................................20
图30:
2020年毛胚钻石加工市场格局.................................................................................20
图31:
2018~2020印度钻石进出