国际营销选择题doc.docx
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国际营销选择题doc
•yy问题1
第一章
Theonlydifferencebetweenthedefinitionsofdomesticmarketingandinternationalmarketingisthatmarketingactivities:
WQ答案
所选答案：
Ol.
takeplaceinmorethanonecountry.
正确答案：
Oi.
takeplaceinmorethanonecountry.
•:
问题2
得10分，满分10分
Toavoiderrorsinbusinessdecisions,itis
necessarytoconductacross-culturalanalysisthat
isolatestheself-referencecriterioninfluences.List
thefourstepsthatmakeuptheframeworkforsuch
Mananalysis.
答案
所选1.Definethebusinessproblemorgoalinhome-countrycultural
答案：
traits,habits,ornorms.2.Definethebusinessproblemorgoalinforeign-countryculturaltraits,habits,ornormsthroughconsultationwithnativesofthetargetcountry.Makenovaluejudgments.3.IsolatetheSRCinfluenceintheproblemandexamineitcarefullytoseehowitcomplicatestheproblem.4.RedefinetheproblemwithouttheSRC
influenceandsolvefortheoptimumbusinessgoalsituation.
正确［无］
答案：
得0分，满分2分
istheconsciouseffortonthepartoftheinternationalmarketertoanticipatetheinfluencesofboththeforeignanddomesticuncontrollablefactorsonamarketingmixandthenadjustthemarketingmixtominimizetheeffects.
答案所选答案：
02.
Standardization
正确答案：
5
Adaptation
.*问题4
得2分，满分2分
JohnrefusestobuyJapaneseproductsbecauseheseesthemasawayofsellingouttonationknownforitsaggressivebehavior.Johnisusingaself-referencecriteriontomakehisdecision.
答案
所选答案：
。
对正确答案：
。
对
♦问题5
得2分，满分2分
Consideringthemodeloftheinternationalmarketingtaskdisplayedinthetext,whichofthefollowingreasonsdemonstratesthemostimportantdifferencebetweentheinternationalmarketer'staskandthatofthedomesticmarketer?
答案
所选答5
。
乙＜案・
•Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.
正确答03.
案.
Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.
.:
问题6
得2分，满分2分
Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthat上emphasizestheneedforethnocentrism.
答案
所选答案：
。
错正确答案：
、，错
2015年6月18日星期四下午12时50分30秒CST
第二章-第四章
满分2分
满分2分
Underlyingtheculturaldiversitythatexistsamongcountriesarefundamentaldifferencesinculturalvalues.
答案
所选答案：
。
对
正确答案：
。
对
•1问题2
得2分，
Ifweweretodescribeacultureasbeingdynamic,
wewouldrecognizethatthisculturewasresistantto
__Qchange.
答案
所选答案：
。
错
正确答案：
。
错
•I问题3
得2分，
TheJapanesetransitionintoamoremodernandstablesecuritiesmarkethasbeenasmoothone.
答案
一ea所选答案：
。
错
正确答案：
。
错
TheInternationalMonetaryFund（IMF）wascreatedtoserveasawatchdogovermost
internationalfinancialtransactionsbetweennations.
正确答案：
白错
Ifapersonhasculturalsensitivitythenthepersonisattunedto（使协调）thenuancesofculturesothatanewculturecanbeviewedobjectively,evaluated,andappreciated.
答案
所选答案：
履对
正确答案：
0对
•■问题6
得2分，满分2分
TheWorldBankprovidesallofthefollowingtoreducepovertyandimprovestandards
oflivingEXCEPT:
答案
所选答案：
。
startergovernmentsforaperiodoffiveyears.
正确答案：
O
startergovernmentsforaperiodoffiveyears.
•:
问题7
得2分，满分2分
AllofthefollowingareconsideredtopartoftheoriginsofcultureEXCEPT:
答案
所选答案：
。
mathematicalmodels
正确答案：
0
mathematicalmodels
Anillustrationofculturalcongruencewouldbethe
factthatAppleComputerprintsallinstructionsfor
settinguptheircomputerproductsinEnglishand
thenativelanguageofthecountrywherethe
productistobesold.
答案
所选答案：
Q对
正确答案：
。
错
•*问题9
得2分，满分2分
isthestudyoftheearth'ssurface,climate,continents,
countries,peoples,industries,andresources.
答案
所选答案：
。
Geography
正确答案：
O
Geography
•♦问题10
得2分，满分2分
Brianisattemptingtoforecastpoliticalinstabilityandhelpmanagementidentifyandevaluatepoliticaleventsandtheirpotentialinfluenceoncurrentandfutureinternationalbusinessdecisions.Brianisengagedin:
答案
口所选答案：
。
politicalriskassessment.
正确答案：
&
politicalriskassessment.
.♦问题11
得2分，满分2分
Howpeoplethinkandviewtheworldisimportanttoanyculturalstudyoftheinternationalenvironment.AccordingtoabookwrittenbyRichardNisbett,TheGeographyofThought,Asianstendto:
答案
所选答o
案：
seethewholepictureandcanreportdetailsaboutbackgroundandforeground.
正确答o
案：
seethewholepictureandcanreportdetailsaboutbackgroundandforeground.
•I问题12
得2分，满分2分
AccordingtoDutchmanagementprofessorGeertHofstede,cultureisseen
as:
答案
所选答案：
。
"softwareofthemind.1'
正确答案：
o
"softwareofthemind."
•♦问题13
得2分，满分2分
卷Agoodillustrationofculturalborrowingisthefact
thatsalsa（沙司，辛香番茄酱（通常吃墨西哥或西班牙食物时用））isnowthenumberonecondimentusedbyAmericanswiththeirmeals.
答案
所选答案：
。
对
正确答案：
丁对
•:
问题14
得2分，满分2分
WhichofthefollowingcountriesscoreshighestontheIndividualism/CollectivismIndexmeaningthatthiscountryvaluesandrewardsindividualinitiativemorethattheotherscited?
答案
所选答案：
j
UnitedStates
正确答案：
&
UnitedStates
•I问题15
得2分，满分2分
TheGATT（GeneralAgreementonTariffsandTrade）wassetupasasuccessortothe
WTO（WorldTradeOrganization）.
答案
所选答案：
〕错
正确答案：
。
错
Ritualsletpeopleknow:
答案
所选答案：
0
whattoexpect.
正确答案：
。
whattoexpect.
•♦问题17
得2分，满分2分
Marketershavetwooptionswhenintroducinganinnovationtoaculture.First,theycancausechange.Whatistheotheroption?
答案所选答案：
O
—QTheycanwait.
正确答案：
。
Theycanwait.
•：
问题18
得2分，满分2分
AsMikeJoneshasgrownuphehaslearnedagreatabouthisculturefromhisschools,church,massmedia,andfamily.Thislearningiscalled:
答案
所选答案：
9
socialization
正确答案：
9socialization
・问题19
得2分，满分2分
Goodillustrationsofelementsofculturewouldbeone'sfamily,religion,schools,media,government,andevencorporations.
答案
所选答案：
。
错
正确答案：
。
错
2015年6月18日星期四下午12时53分47秒CST
第五章•第九章
问题1
Giventhegreateruncertaintyanddatalimitationsassociatedwithforeignmarkets,twomethodsofforecastingdemandareparticularlysuitableforinternationalmarketers.Whichofthefollowingmostaccuratelydescribesthesetwomethods?
答案
purchaserbehaviorandsupplierbehaviorexpertopinionandanalogymodelingandmorphing
linearprogressionandlinearregression
plottingandprofiling
2分问题
AllofthefollowingarebenefitsofglobalmarketingEXCEPT:
答案
transferofexperienceandknow-how.
financialbenefits.
economiesofscale.
internationaltravelbenefits.
accesstothetoughestcustomers.
2分
问题3
Julietisconcernedwiththepotentialforpoliticalharassmentwhenhercompanyentersanewinternationalmarket.Toreducetheriskofpoliticalharassmentshewillconsiderusingtoenterthemarket.
答案
importingsole-proprietorshipsmultinationalcorporationsjointventuresalloftheaboveareequalwithrespecttopoliticalharassment
2分问题
RamonGarciaisexcitedabouthisfirstvisittotheUnitedStates.AsarepresentativeofaMexicanvegetableproducer,Ramonknowsthathewillhavetoforget"Mexicantime'1andbeawareofHAmericantime.1*Asheshiftsto"Americantime/1whichofthefollowingtimemodelswillMr.GarcianeedtounderstandandfollowifheistobesuccessfulduringhisstayinAmerica?
答案
P-time-polychronictime
B-time-bimodaltime
D-time-dualtime
M-time-monochronictime.
S-time-sequencetime.
2分
问题5
M-time（monochromictime）ismoredominateinhigh-contextcultures.
答案c对
C错
2分
问题6
ThekeytoadaptationistotrynottobeAmericanandtoteachyourinternationalbusinesscolleaguesaboutU.S.managementmethods.
答案c对
匚错
2分
问题7
Themostuniversalsurveyresearchprobleminforeigncountriesisthe:
答案
r
timingproblem.
r
religiousbarrier.
厂
socialbarrier.
r
socialbarrier.
r
languagebarrier.
2分
问题8
Ininternationalcommercialdisputes,jurisdictionisgenerallydeterminedinanyofthefollowingwaysEXCEPT:
答案
onthebasisofthemoneyinvolvedinacontract（whogainsthemost）.
onthebasisofjurisdictionclausesincludedincontracts.
onthebasisofwhereacontractwasenteredinto.
Ionthebasisofwheretheprovisionsofthecontractwereperformed.
Ionthebasisoflegaldocumentsthatdefinethebusinesstransaction.
2分问题9
Themarketingresearchprocessshouldbeginwithquestionnaireconstructionthatmatchestheabilitiesofthemarketplacetoanswerthequestionnaire.
答案C对
匚错
2分
问题10
Tobeasuccessinthemarketplacetoday,thebestcompanieswillfocusoncountryastheprimarysegmentationvariable.
答案□对
口错
2分
问题11
Todealwithproblemsinanalyzingandinterpretingresearchinformationintheinternationalmarketplace,themarketingresearchermustpossessthreetalents:
1）highdegreeofculturalunderstanding,2）talentforadaptingresearchmethods,and3）askepticalattitudeinhandlingtransparentdata.
答案c对
匚错
2分
问题12
Whichofthefollowingisthesimplestandcheapestmethodtoenteraforeignmarket?
答案
theInternetexporting
licensing
franchising
importing
r
2分
问题13
Agoodillustrationofaproductclassthatislikelytobepoliticallysensitiveisonethathasanimpactonexchangerates.
答案C对
D错
2分
问题14
Researchcanbedividedintodifferenttypesbasedoninformationneeds.AlloftheareasbelowfitthesedifferenttypesEXCEPT:
答案
generalinformationaboutthecountry,area,and/ormarket.
informationnecessarytoforecastfuturemarketingrequirementsbyanticipatingsocial,economic,consumer;andindustryneedtrendswithinspecificmarketsorcountries.
specificmarketinformationusedtomakeproduct,promotion,distribution,andpricedecisions.
specificinformationnecessarytoattractinvestorsfromforeigncountriesormarkets.
specificmarketinformationusedtodevelopmarketingplans.
Whichofthefollowingwould
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