英语专业毕业论文范本.docx

英语专业毕业论文范本.docx

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英语专业毕业论文范本

毕业论文组成部分

第一部分：

论文封面页（CoverPage）

第二部分：

论文题目与摘要页（TitlePage）

第三部分：

论文致页（Acknowledgements）

第四部分：

论文目录页（ContentsPage）

第五部分：

论文正文（Body）

第六部分：

论文尾注（Endnotes）

第七部分：

论文参考文献（Bibliography）

外语学院外语专业毕业论文本

本科毕业论文

中文题目：

从功能对等看英语广告的翻译

外文题目:

OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence

系别×××

专业×××

年级2004级

学生×××

指导教师×××

结稿日期2008年5月10日

外语学院教务处制

2008年5月10日填

OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence

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小四号，加粗，居中

Abstract

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ThetheorieswhichproposedbyEugeneA.NidahaveaffectedmanyChineseandforeigntranslatorsforalongtime,especiallythetheoryoffunctionalequivalence.Functionalequivalencereferstotheequivalenceonthefunctionsbutnotontheformsandstructures.

Inourdailylife,welivewithdifferentadvertisements,someofwhicharetranslatedworks.Theseadvertisementsareaimedatgivingthepotentialcustomersalastingimpressionandpersuadingthemtobuytheirproduct.Therefore,inordertoexpresstheideasoftheoriginalworksandrealizethegoalforsale,thetranslatorsshouldtakeaccountoftheculturalelementsandsocialelementsinordertoachievefunctionalequivalence.

Thispaperconsistsofthreeparts.Thefirstpartdealswiththeconceptoffunctionalequivalenceanditsaimsandprinciples.Themainaimoffunctionalequivalenceistorepresenttheinformationoftheoriginalworkinthetargetlanguageandachievetheequivalenceoffunctionsoflanguages.Inordertomakethisconceptclear,theauthorgivesabriefintroductionofdifferentfunctions.Althoughdifferentlanguageshavedifferentcharacteristics,theirfunctionsarenearlythesame.Thatistonametherealityandtocommunicatewiththepeople.Thesecondpartdealswiththetarget,principles,requirementsandculturalelementsofadvertisementtranslation.Thethirdpart,themostimportantpart,pointsoutthethreemainaspectsoffunctionalequivalence,semanticequivalence,social-culturalequivalenceandstylisticequivalence.Atthemeantime,theequivalenceondifferentlevelsandhowtoachievefunctionalequivalenceinadvertisementtranslationarealsosystematicallyillustrated.

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Keywords:

functionalequivalence;advertisementtranslation;culturalelements

Acknowledgements

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Firstandforemost,Iwouldliketoexpressmyheartfeltgratitudetomysupervisor,ProfessorX,bothforhisintellectualguidanceandforhiswarmandconstantencouragementduringtheprocessofwritingthisthesis.Withpatienceandprudence,helaboredthroughdraftsofthisthesisandpointedoutdefectsinmytheorizing.Therefore,Ioweallthemeritsinthisthesis,ifany,tohim,thoughIamfullyawarethatthethesismightstillcontainsomemistakes,forwhichIbearthewholeresponsibility.

MycordialandsincerethanksgotoalltheteachersinAppliedForeignLanguageDepartment,whoseinterestingandinformativecourseshavebenefitedmealotduringmycollegeyears.TheprofitthatIgainedfromtheirprofoundknowledge,remarkableexpertiseandintellectualingenuitywillbeofeverlastingsignificancetomyfuturelifeandcareer.

Iamalsoverygratefultomyclassmates,whohavegivenmealotofhelpandcourageduringmystayintheUniversityandthroughouttheprocessofwritingthisthesis.

Lastbutnottheleast;bigthanksgotomyfamilywhohavesharedwithmemyworries,frustrations,andhopefullymyultimatehappinessineventuallyfinishingthisthesis.

Contents

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中文摘要……………………………………………………………...………………………..i

Abstract…………………………………………………………………………………….…...ii

Acknowledgements……………………..……………………………………………………...iii

Introduction………………………………………………………………….…………….……1

I.ABriefReviewofFunctionalEquivalence…………………………………………….…….2

A.DefinitionofFunctionalEquivalence…………………………………………….…...3

B.DifferentFunctions………...…………………………………………………………..4

C.AimsandTargets……………………..…………………………………………..…..5

II.ABriefReviewofAdvertisementTranslationfromEnglishtoChinese………………........6

A.TargetsandPrinciplesofAdvertisementTranslation…..……….……………………..7

B.RequirementsforAdvertisementTranslation……..……………………………….…..9

C.CulturalElementsinAdvertisementTranslation………………………………….….11

III.AdvertisementTranslationfromEnglishtoChineseinLightofFunctional

Equivalence…………………………………………………………………………….…13

A.TheDifferencesBetweenTwoLanguages………………….……………………..….15

B.FunctionalEquivalenceinEnglishAdvertisementTranslation….……………….…..17

Conclusion……………………………………………….………..……………………….….19

Notes…………………………………………………………………………………….........20

Bibliography……………………………………………………………………………….….22

OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence

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Introduction

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注释用上标，文末用尾注形式标注

Inourdailylife,wealwaysseeorhearmanyadvertisementsontheradio,billboards,magazines,newspaperandsoon.Thetranslationofadvertisementplaysanimportantroleintheculturalexchangesofdifferentcountries.AfterenteringWTO,Chinahasbeenfacedwithfiercercompetition,sotheadvertisementhasbecomemoreandmoreimportantforitisalwaysusedasthewaytopromotethesalesofgoods.Theexcellentadvertisementisnotonlyunderstandableforeveryone,butalsohasanelegantstyle.Itcaneasilyencouragepeopletobuythegoods.Therefore,agoodtranslationofanadvertisementisalsoimportanttopromotethesalesofthegoodsinthecountryofthetargetlanguage.

MosttranslatorsmaybefamiliarwiththetheoryoffunctionalequivalencewhichissystematicallyillustratedbyEugeneA.Nida.Itisstatedprimarilyintermsofacomparisonofthewayinwhichtheoriginalreceptorsunderstoodandappreciatedthetextandthewayinwhichreceptorsofthetranslatedtextunderstandandappreciatethetranslatedtext.1Thatistosay,theadequacyoftranslationsisjudgedonthebasisofthecorrespondenceinlexiconandgrammarbetweenthesourceandtargetlanguages.

Functionalequivalenceisapowerfulweaponforinformationexchange.Thetranslationworkwhichfollowstheprinciplesoffunctionalequivalenceismucheasiertounderstand.

However,functionalequivalenceisveryabstracttomostpeople.Inordertomakeitclear,thispaperchoosesadvertisementtranslationtoanalyzeitseveryaspect.DuetothedifferencesbetweenEnglishandChinese,theadvertisementtranslationfromEnglishtoChineseshouldbeundertakenindifferenttranslationtechniqueswiththeguidanceoffunctionalequivalence.

.ABriefReviewofFunctionalEquivalence

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ThesimilarityofthethoughtsofhumanbeingsdeterminesthatthesimilaritiesaremorethanthedifferencesbetweenEnglishandChinese.Theequivalenceoflanguagesmakesitpossibletoconvertthesourcelanguageintothetargetlanguage.However,theconvertisnotjustaprocesstotranslatethewordsfromonelanguagetoanotherlanguage.Translationshouldbeatasktorecurtheinformationoftheoriginalworkinamostnaturalway.Thatistosay,translationshouldrebuildthesurficialformsoftheoriginalinformation,converttheviewsofexpressionandreplacethemeaningoftheoriginalworkwiththemeaningofthetranslatedwork.Therefore,equivalenceisthemostimportantbasisfortranslation.Thetranslatedworkcanbeofhigherqualityifitachievesmoreequivalencewiththeoriginalwork.

Functionalequivalenceisoriginallytermedasdynamicequivalence,whichistobedefinedbythedegreewherethereceptorofthesourcelanguagemessageshouldrespondinsubstantiallythesamewayasthetargetlanguagereceptortothetranslatedversion.Itisveryimportanttoallkindsoftranslation.ThereasonisthatEnglishandChinesehavemanydifferencesintheirforms,grammars,sentencestructuresandsoon.Therefore,intheprocessoftranslation,toconveytheinformationoftheoriginalworkisthefocusandthemostdifficultpart.Afterall,thereceptorsofthetranslatedworkexpecttoknowthecontentoftheoriginalwork.

Functionalequivalencealsoemphasizestheculturalelements.Ifatranslatedworkdoesnotreflecttheculturalelementsoftheoriginalwork,itmustbeafailure.Therefore,thetranslatorshouldbebilingualandbicultural.

Nidaalwaysholdsaviewthatsyntaxandlexemearethebiggestbarriersforthetranslators.2ThetranslatorsdevotedtoEnglish-Chinesetranslationmayagreewithhim.MostofthemhavelearnedEnglishthroughthegrammar,sotheirtranslationconceptisoftenaffectedbythegrammarandsentencestructure.Functionalequivalenceisapowerfulweaponforthetranslatorstoovercomethesebarriers.Functionalequivalencecanfallintothreeparts.First,thewordclassesreplacethetraditionalpartsofspeechtodescribethesemanticrelationsofthewords.Second,theconceptofkernelsentenceandtheconceptofsentencetransformationcanovercometherestrictionofsyntaxtoatranslator.Third,isomorphismcanovercomethebarrierscausedbythesocialandculturaldifferences.3

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A.DefinitionofFunctionalEquivalence

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Amaximal,idealdefinitioncouldbestatedas“Thereadersofatranslatedtextshouldbeabletounderstandandappreciateitinessentiallythesamemannerastheoriginalreadersdid.”4

Aminimal,realisticdefinitionoffunctionalequivalencecouldbestatedas“Thereadersofatranslatedtextshouldbeabletocomprehendittothepointthattheycanconceiveofhowtheoriginalreadersofthetextmusthaveunderstoodandappreciateit.”5

“Poets,”accordingtoShelley,“aretheunacknowledgedlegislatorsoftheworld.”6

Inthe1950s,forexample,whileEllingtonwasstillalive,RaymondHorrickscomparedhimwithRavel,Delius,andDebu