雅思阅读备考试题练习.docx

雅思阅读备考试题练习.docx

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雅思阅读备考试题练习

雅思阅读备考试题练习2017

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　　A.

　　WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004，theworld’sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia，butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance，whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers’favouriteenemyoperates.

　　B.

　　SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%，thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup’sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain，andtoapromotioninGermanybasedonthegameofMonopoly.

　　C

　　MrHennequin’srecipeforrevivalistobemoreopenabouthiscompany’soperations，tobe“locallyrelevant”，andtoimprovetheexperienceofvisitinghis6，400restaurants.McDonald’sisblamedformakingpeoplefat，exploitingworkers，treatinganimalscruelly，pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.

　　D.

　　Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50，000visitorscametoMcDonald’sthroughthevisitors’programmelastyear.TheNutritionInformationInitiative，launchedlastyear，putdetailedlabelsonMcDonald’spackagingwithdataoncalories，protein，fat，carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.

　　E.

　　MrHennequinalsowantspeopletoknowthat“McJobs”，thelow-paidmenialjobsatMcDonald’srestaurants，aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired：

lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald’semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonald’smanagersacrossthecontinent.

　　F.

　　Tostayintouchwithlocalneedsandpreferences，McDonald’semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald’sinRussia，thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers，forexample.（SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas，infact，buyingtheirproduce.）AndithirescelebritiessuchasHeidiKlum，aGermanmodel，aslocalbrandambassadors.

　　G.

　　InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany’sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”，wherecooksdevisenewrecipesinresponsetolocaltrends.

　　H.

　　GivenFrance’sreputationasthemostanti-AmericancountryinEurope，itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman，usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany’smostprofitablemarketafterAmerica.ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance，butBritain.

　　I.

　　“FixingBritainshouldbehispriority，”saysDavidPalmer，arestaurantanalystatUBS.Almosttwo-thirdsofthe1，214McDonald’srestaurantsinBritainarecompany-owned，comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants，butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible，saysMrPalmer.

　　J.

　　M.MarkWiltamuth，ananalystatMorganStanley，estimatesthatEuropeancompany-ownedrestaurants’marginswillincreaseslightlyto16.4%in2007.Thisisstilllessthaninthelate1990sandbelowAmerica’s18-19%today.ButitismuchbetterthanbeforeMrHennequin’sreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroup’stopjobinIllinois.NobodywouldcallthataMcJob.

　　Questions1-6

　　DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?

　　WriteyouranswerinBoxes1-6onyouranswersheet.

　　TRUEifthestatementreflectstheclaimsofthewriter

　　FALSEifthestatementcontradictstheclaimsofthewriter

　　NOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis

　　1.McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.

　　2.Startingfromlastyear，detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.

　　3.Franceissaidtobethemostanti-AmericancountryinEurope，buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.

　　4.BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonald’srestaurantsarecompany-owned.

　　5.AccordingtoDavidPalmer，arestaurantanalystatUBS，DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.

　　6.DavidPalmersuggestedthatthemanagementofMcDonalodinItalyshouldsellasmanyitsoutletswhichlosemoneyinbusinessaspossibleforrevival.

　　Questions7-10

　　ChoosetheappropriatelettersA-Dandwritetheminboxes7-10onyouranswesheet.

　　7.Theword“sterling”inline3ofParagraphAmeans__________.

　　A.difficult

　　B.menial

　　C.terrible

　　D.excellent

　　8.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?

　　A.Ittendstomakepeoplefat.

　　B.Itsoperationsareveryvague.

　　C.Ittendstoexploitworkers.

　　D.Ittendstotreatanimalscruelly.

　　9.WhichofthefollowingmeasurestakenbyDenisHennequinproducedundesiredresult?

　　A.“FoodStudio”scheme.

　　B.“OpenDoor”visitordays.

　　C.The“McPassport”scheme.

　　D.TheNutritionInformationInitiative.

　　10.WhatdidDenisHennequindosoastorespondtolocaltrends?

　　A.setupa“FoodStudio”.

　　B.establisheda“DesignStudio”.

　　C.hiredcelebritiesaslocalbrandambassadors.

　　D.employedlocalbossesasmuchaspossible.

　　Questions11-14

　　Completeeachofthefollowingstatements（Questions11-14）withwordsornumbertakenfromReadingPassage1.

　　WriteNOMORETHANTHREEWORDSforeachanswer.

　　Writeyouranswersinboxes11-14onyouranswersheet.

　　11.AfterJanuary2004，McDonaldwasmakingimprovementfollowingaperiodofslumpinAmericaandAustralia，butsalesinEuropewere………………………….

　　12.BusinessofMcDonaldinFranceandBritainwasparticularlygoodinDecembersincecustomerstookto……………………………..

　　13.Comparedwithothercountries，FranceisMcDonald’s……………………….nexttoAmerica.

　　14.…………………….ofMcDonald’srestaurantsinAmericaarecompanied–ownedandthefigureismuchlowerthanthatinBritain.PartII

　　NotestoReadingPassage1

　　1.sterling高质量的

　　e.g.Hehasmanysterlingqualities.他身上有许多优秀的品质。

　　2.menial不体面的，乏味的（工作、职业）

　　3.spruceup打扮整齐、漂亮、装饰

　　4.mastermind指挥、谋划（一个计划或活动）

　　e.g.Thepoliceknowwhomastermindedtherobbery.警察知道是谁策划了那次抢劫。

　　5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本

　　PartIII

　　KeysandexplanationstotheQuestions1-14

　　1.FALSE

　　SeethesecondsentenceinParagraphA“OneexceptionwasFrance，whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountries…”.

　　2.TRUE

　　SeethelastsentenceinParagraphD“TheNutritionInformationInitiative，launchedlastyear，putdetailedlabelsonMcDonald’spackagingwithdataoncalories，protein，fat，carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.”

　　3.NOTGIVEN

　　SeeParagraphD，EandH“GivenFrance’sreputationasthemostanti-AmericancountryinEurope，itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman，usingideascookedupintheFrenchmarket.”.

　　4.FALSE

　　SeethelastsentenceofParagraphHandfirstsentenceofParagraphL“ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance，butBritain…Almosttwo-thirdsofthe1，214McDonald’srestaurantsinBritainarecompany-owned…”

　　5.TRUE

　　SeethefirstsentenceofParagraphI“FixingBritainshouldbehispriority，”saysDavidPalmer，arestaurantanalystatUBS”.

　　6.NOTGIVEN

　　SeethelastsentenceofParagraphI“Soitshouldsellas