项目管理创业计划书标准模版.docx
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项目管理创业计划书标准模版
KAB创业计划书
项目名称:
设计人:
指导教师:
日期:
一、企业概况
(一)企业名称
_____________________________________________________________________
______________________________________________________________________________
(二)法律模式
______________________________________________________________________
(三)联系地址
_____________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
电话:
______________________________E_mail:
_________________________________
(四)经营范围
[]制造业[]服务业[]批发商[]零售商
(五)商业计划简述
1.产品或服务____________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2.客户___________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
3.所有者
(姓名、地址、资质、企业中的作用、相关经历)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4.吸收就业人数_________________________
(六)启动资本
投资_________________________
运营资本_________________________
总计_________________________
(七)资本来源
业主的储蓄_________________________
合伙人出资_________________________
民间借贷_________________________
银行贷款_________________________
二、商业构想和市场分析
(一)商业构想描述
(如,确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。
)
__________________________________________________________________________________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
(二)市场分析
(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
三、主营产品:
产品或服务的详细描述
产品/服务
(1)
(2)
名称
规格(例如大小,颜色,质量等)
包装
售后服务
产品/服务
(3)
(4)
名称
规格(例如大小,颜色,质量等)
包装
售后服务
四、定价计划
产品/服务
(1)
(2)
顾客愿意出的价格
高;中;低
高;中;低
竞争对手的价格
高;中;低
高;中;低
我方价格
我方价格制定的原因
折扣空间
有(%)无
有(%)无
产品/服务
(1)
(2)
顾客愿意出的价格
高;中;低
高;中;低
竞争对手的价格
高;中;低
高;中;低
我方价格
我方价格制定的原因
折扣空间
有(%)无
有(%)无
五、选址计划
(一)企业的位置
企业选址计划的描述
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
(二)选址此地的原因
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
通过将货物或服务销售给以下渠道来接近顾客:
[]个人[]零售商[]批发商[]其他人
选择这种分销方式的原因
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
六、促销计划
(一)启动促销
向顾客宣传新企业开张的行动计划(比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。
还要调查各种不同促销方式的费用。
)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
七、法律形式
(一)企业的法律形式
(二)选择这种法律模式的原因
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
八、启动资金
启动资金的估算
数量
数量
投资
土地
厂房
设备
其他
总投资
运营资本
_______月的员工工资
_______月的经营支出
总运营资本
总启动资本
投资项目说明
投资项目
说明
价格
土地
占地面积