项目管理创业计划书标准模版.docx

项目管理创业计划书标准模版.docx

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项目管理创业计划书标准模版

KAB创业计划书

项目名称：

设计人：

指导教师：

日期：

一、企业概况

（一）企业名称

_____________________________________________________________________

______________________________________________________________________________

（二）法律模式

______________________________________________________________________

（三）联系地址

_____________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

电话：

______________________________E_mail：

_________________________________

（四）经营范围

［］制造业［］服务业［］批发商［］零售商

（五）商业计划简述

1．产品或服务____________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

2．客户___________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

3．所有者

（姓名、地址、资质、企业中的作用、相关经历）

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

4．吸收就业人数_________________________

（六）启动资本

投资_________________________

运营资本_________________________

总计_________________________

（七）资本来源

业主的储蓄_________________________

合伙人出资_________________________

民间借贷_________________________

银行贷款_________________________

二、商业构想和市场分析

（一）商业构想描述

（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。

）

__________________________________________________________________________________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

（二）市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

三、主营产品：

产品或服务的详细描述

产品/服务

（1）

（2）

名称

规格（例如大小，颜色，质量等）

包装

售后服务

产品/服务

（3）

（4）

名称

规格（例如大小，颜色，质量等）

包装

售后服务

四、定价计划

产品/服务

（1）

（2）

顾客愿意出的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

我方价格

我方价格制定的原因

折扣空间

有（%）无

有（%）无

产品/服务

（1）

（2）

顾客愿意出的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

我方价格

我方价格制定的原因

折扣空间

有（%）无

有（%）无

五、选址计划

（一）企业的位置

企业选址计划的描述

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

（二）选址此地的原因

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

通过将货物或服务销售给以下渠道来接近顾客：

［］个人［］零售商［］批发商［］其他人

选择这种分销方式的原因

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

六、促销计划

（一）启动促销

向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。

还要调查各种不同促销方式的费用。

）

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

七、法律形式

（一）企业的法律形式

（二）选择这种法律模式的原因

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

八、启动资金

启动资金的估算

数量

数量

投资

土地

厂房

设备

其他

总投资

运营资本

_______月的员工工资

_______月的经营支出

总运营资本

总启动资本

投资项目说明

投资项目

说明

价格

土地

占地面积