T100项目计划书.docx

T100项目计划书.docx

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T100亲子家园

“亲子生活馆”项目投资计划书

2013-11-25

广州缔造亿百儿童用品有限公司

目录

第一部分：

摘要-------------------------------------------------------------------------------3

一、项目简介---------------------------------------------------------------------------------3

二、项目竞争优势--------------------------------------------------------------------------3

三、融资与财务说明-----------------------------------------------------------------------3

第二部分：

市场分析--------------------------------------------------------------------------4

一、行业发展现状--------------------------------------------------------------------------4

二、目标市场（消费者市场）分析---------------------------------------------------4

三、竞争对手概述--------------------------------------------------------------------------5

第三部分：

商业模式阐述

一、亲子生活馆概念--------------------------------------------------------------------------5

二、亲子生活馆的经营理念----------------------------------------------------------------5

三、亲子生活馆的成功关键-----------------------------------------------------------------6

第四部分：

产品介绍--------------------------------------------------------------------------6

一、产品定位---------------------------------------------------------------------------------6

二、产品的特色/先进行-------------------------------------------------------------------7

三、产品的竞争优势-----------------------------------------------------------------------7

第五部分：

公司营运策略--------------------------------------------------------------------8

一、市场发展策略--------------------------------------------------------------------------8

二、市场平台策略-----------------------------------------------------------------------