江苏第一单元reading第二课时学案牛津版必修4.docx

江苏第一单元reading第二课时学案牛津版必修4.docx

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江苏第一单元reading第二课时学案牛津版必修4

Period3Unit1ReadingAdvertisements

Aims:

Strengthenwhathasbeenlearnedinthepreviousperiod.

Learntousethewordsandexpressionsinthereadingpassage.

Procedures:

Step1Revision:

Answerthefollowingquestions:

1.WhatarethesimilaritiesbetweencommercialadvertisementsandPSAs?

2.WhatarethedifferencesbetweencommercialadvertisementsandPSAs?

3.Whataretheadvantagesanddisadvantagesofads?

Step2Exercises:

I.Multiplechoices：

1.Thenewlypublishedbook,whichrefers______basicEnglishgrammar,is______onlyforbeginners.

A.as;meantB.for;intendedC.to;plannedD.to;intended

2.---Wasthejudge______withtheresult?

---Idon’tthinkso.Butperhapsnojudgeiseasy______.

A.satisfying;satisfiedB.satisfied;tosatisfyC.satisfactory;tobesatisfiedD.satisfaction;satisfactory

3.There_____alotofcoalminesinthesouth,butmanyofthemhavebeenclosedorare_____beclosed.

A.usetohaving;abouttoB.usedtobe;toC.usetohaving;goingtoD.usedtobe;supposedto

4.I_________whathe’ssaidbecauseI__________him.

A.believe;believeB.believein;believeinC.believe;believeinD.believein;believe

5.We_________himtostopsurfingtheinternet,buthewouldn’t.

A.persuadedB.triedtopersuadeC.suggestedD.demanded

6.Wouldyou__________meagooddictionary?

A.commandB.demandC.recommendD.recommendation

7.Canyoutellyourmother_______?

A.whattimedoyouarrivehomeB.whattimedidyouarrivehome

C.whenyouarrivedhomeD.whenyouarrivehome

8.I’lllendyouthebook________Icanrememberwhohasborrowedit.

A.ifonlyB.onlyifC.evenifD.asif

9.----I’dlikeatableforsix.----Sorry,sir,butwedon’thaveanytables______rightnow.

A.usableB.suitableC.comfortableD.available

10.Thevisitofthepolicewas_______thelostchild.

A.connectedwithB.joinedwithC.connectingwithD.joinedto

11.Thegovernmentistryingtodosomethingto_______betterunderstandingbetweenthetwocountries.

A.raiseB.promoteC.heightenD.increase

12.Alsowhenyouwriteyourgoalsinaparticularwayyouareabletomakeyourselfcontinuously_______situationsthatwillbringyounearertoyourgoal.

A.awareofB.worriedaboutC.familiarwithD.accustomedto

13.Peoplefoundhimstill_______aftertheroadaccident,sotheysenthimtohospitalatonce.

A.liveB.livelyC.livingD.alive

14.Thepossibilitythathekilledtheladyhasbeen___becausehewasstayingwithhisfriendsatthattime.

A.turnedoutB.ruledoutC.putoutD.keptout

15.Janewas__movedbywhattheteachersaid.Soshedecidedtowork___intothenighttofinishhertask.

A.deep;lateB.deeply;latelyC.deep;latelyD.deeply;late

16.DuringourstayinLondon,wevisitedthehospitalfounded______thenurseFlorenceNightingale.

A.incaseofB.inhonourofC.infavourofD.inplaceof

17.Aproposalhasbeenputforward________adebate________betweentheboysandgirls.

A.which;isheldB.that;beheldC.that;willbeheldD.when;tobeheld

18.______arrivingatschool,shewas_____________herfriends.

A.On;realizedbyB.With;knownasC.In;approvedofD.Upon;recognizedby

19.MostofwhathasbeensaidabouttheSmithsalsotrueoftheJohnsons．

A.areB.isC.beingD.tobe

20.Itwasnot________shetookoffherglasses________Irealizedshewasafamousfilmstar.

A.when,thatB.until,thatC.until,whenD.when,then

21.---You’vemadegreatprogressinyoustudiesofEnglish,haven’tyou?

---Yes,butmuch________.

A.remainstodoB.isremainedtodoC.remainstobedoneD.isremainedtobedone

22._____wewereworriedaboutwas_______theycouldmanagetocontrolthepollution.

A.That;howB.That;whetherC.What;thatD.What;whether

23.---Haven’tseenyouforages!

DoyoustillworkinNanjing?

---________.ItistwoyearssinceIworkedthere.

A.Yes,IhaveB.Yes,IdoC.No,Ihaven’tD.No,Idon’t

24.Afterthelongjourney,theSmithsreturnedhome,______.

A.safebuttiredB.safelybuttiredC.safeandtiringD.safelyandtiring

25.Withthespeaker’svoice________,hecouldmakehimself________.

A.raised,heardB.risen,heardC.risen,hearD.raised,hear

26.Theadvicehegave________prove________.

A.does,correctB.does,correctlyC.is,correctlyD.is,correct

27.---Whatdoyouthinkofthegirl?

---Notonly_______hardbutalso_____verycharming.

A.doesshework;issheB.sheworks;sheisC.doesshework;sheisD.sheworks;isshe

28.______wantstostayinahotelhastosignhisnamehere.

A.AnyoneB.TheoneC.WhoeverD.Who

29.Thatyearhistotalincome,withhisreward______,_______1500dollars.

A.addedupto;addedB.added;addedtoC.addedto;addeduptoD.adds;addsupto

30.—Why?

Thisisthethirdtimeyouhavemissedthelecture!

20202009

—Ito.Iwashurryingtoschoolwhensomethingurgenthappenedtome.

A.don’tmeanB.didn’tmeanC.haven’tmeantD.hadn’tmeant

31.—Howdoyoulikethefilm?

—_____interestingthanexpected.

A.AgreatdealofmoreB.AgreatdealmuchC.AgreatdealofmuchD.Agreatdealmore

32.---Excuseme,mayIaskyousomequestions?

---Sorry,I’mtoobusyandIhaven’tevenaminuteto______.

A.spendB.shareC.spareD.stop

33.Whydon'tyoubring______tohisattentionthatyouaretoobusytogoskatingwithhim?

A.yourselfB.thatC.oneD.it

34._______isahighlydevelopedtwentieth-centuryindustry.

A.AdvertisementB.AdvertisingC.AdvertiseD.Advertiser

35.Thetheoryisofgreatimportance_____thehotterabodyis,themoreenergyitgivesoff.

A.thatB.whenC.whichD.what

II.Clozetest

Thepurposeofaletterofapplication（求职）istohelpyouto"sell"yourself.Itshouldstate36thejobyouwant,andshouldtellwhatyourabilitiesareandwhatyouhave37.Itshouldbesimple,human,personalandbriefwithout38outanynecessaryfacts.

Inwritingaletterofapplication,keepin39thatthingsapossibleemployerismost40towanttoknowaboutareyourqualification,yourachievementsandyouraims.Theopeningparagraphisperhapsthemostimportantpart.41thefirstfewsentencesfailto42thereader'sattention,therestofthelettermaynotbe43atall.Trytokeyyouropeningremarkstotheneedsorinterestsoftheemployer,not44yourownneedsordesires.Forexample,insteadofbeginningwith"Isawyour45intoday'snewspaper".Youmightsay"Ihavemadeacareful46ofyouradvertisingduringthepastsixmonths"or"Ihavemadeasurveyinmyneighborhoodtofindouthowmanyhousewives47yourproductandwhytheylikeit".

Tryto48generalities（笼统）.Beclearaboutthekindofjobforwhichyouarenow49.Collegegraduateslookingfortheirfirstpositionsoftenask"WhatcanI50inaletter?

Employerswantexperience---which,naturally,no51has.Theansweristhateverythingyouhaveeverdoneis52.

Itisimportanttowriteagoodstrongclosingremarkforyourletter.53aspecificrequestforanintervieworgivethepossibleemployersomethingdefinitetodoorexpect.Anexcellent54istoenclose（内附）astamped,self-addressedenvelopewithyourletter.Thatmakesit55forapossibleemployertogetintouchwithyou.

36.A.clearlyB.carefullyC.obviouslyD.easily

37.A.foundB.doneC.knownD.heard

38.A.sendingB.takingC.leavingD.picking

39.A.brainB.sightC.orderD.mind

40.A.probableB.possibleC.likelyD.able

41.A.WhileB.AlthoughC.AsD.If

42.A.payB.winC.showD.fix

43.A.keptB.continuedC.writtenD.read

44.A.toB.forC.intoD.fcom

45.A.advertisementB.reportC.articleD.introduction

46.A.watchB.searchC.studyD.discussion

47.A.changeB.makeC.sellD.use

48.A.avoidB.rememberC.protectD.gain

49.A.losingB.applyingC.preparingD.fitting

50.A.offerB.supplyC.meanD.provide

51.A.workerB.beginnerC.ownerD.manager

52.A.successB.developmentC.practiceD.experience

53.A.MakeB.AskC.StateD.Get

54.A.resultB.decisionC.promiseD.idea

55.A.happierB.easierC.heaperD.safer

III.Writing

现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。

请你根据以下提供的信息，写一篇短文,并发表你的观点（至少两条）。

赞成

反对

1．广告能拓宽人们对货物的选择

2．使消费者更好地了解货物和商家

3．不仅能够获得商品知识，也能得到艺术享受

1．经常被虚假广告欺骗

2．阅读广告上浪费了大量的时间

3．看电视剧时插播广告特让人心烦

你的观点：

注意：

1.字数120词左右。

2．可能用到的词汇：

误导的misleading虚假的false恼人的，令人心烦的annoyed

工商局IndustrialandCommercialBureau发布issue

3．短文的开头和结尾已给出，不计字数。

Nowadays, moreandmoreadvertisementsappearonnewspapers,broadcasting,magazinesaswellasstreets.Advertisementisapopularwaytocommunicatewithconsumers.Peoplehavedifferentviewsonadvertisements.

    Somepeoplethinkadvertisementguideschoicesofgoods.Meanwhile,advertisementsalsoofferussomenewinformationabouttheproduct.Andtheyhelpconsumerstoknowthegoodsandthebusinessmenbetter.Consumerscangainnotonlyknowledgeofgoodsbutalsoartisticenjoyment.

    Contrarytothosepeople,manyothersthinkadvertisementsareveryunpleasant.Consumersareoftencheatedbythefalseadvertisementonwhichconsumersalwayswasteagreatdealoftime.Whatismore,consumersfeelannoyedtobeinterruptedwhentheyarewatchingTVplay.

SoIsuggestthatthereshouldnotbetoomanyTVadvertisements.TheadvertisementswhichwillbeissuedmustbeapprovedbytheIndustrialandCommercialBureau.

Butwhetheryoulikeitornot,advertisementshavebecomeapart