江苏第一单元reading第二课时学案牛津版必修4.docx
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江苏第一单元reading第二课时学案牛津版必修4
Period3Unit1ReadingAdvertisements
Aims:
Strengthenwhathasbeenlearnedinthepreviousperiod.
Learntousethewordsandexpressionsinthereadingpassage.
Procedures:
Step1Revision:
Answerthefollowingquestions:
1.WhatarethesimilaritiesbetweencommercialadvertisementsandPSAs?
2.WhatarethedifferencesbetweencommercialadvertisementsandPSAs?
3.Whataretheadvantagesanddisadvantagesofads?
Step2Exercises:
I.Multiplechoices:
1.Thenewlypublishedbook,whichrefers______basicEnglishgrammar,is______onlyforbeginners.
A.as;meantB.for;intendedC.to;plannedD.to;intended
2.---Wasthejudge______withtheresult?
---Idon’tthinkso.Butperhapsnojudgeiseasy______.
A.satisfying;satisfiedB.satisfied;tosatisfyC.satisfactory;tobesatisfiedD.satisfaction;satisfactory
3.There_____alotofcoalminesinthesouth,butmanyofthemhavebeenclosedorare_____beclosed.
A.usetohaving;abouttoB.usedtobe;toC.usetohaving;goingtoD.usedtobe;supposedto
4.I_________whathe’ssaidbecauseI__________him.
A.believe;believeB.believein;believeinC.believe;believeinD.believein;believe
5.We_________himtostopsurfingtheinternet,buthewouldn’t.
A.persuadedB.triedtopersuadeC.suggestedD.demanded
6.Wouldyou__________meagooddictionary?
A.commandB.demandC.recommendD.recommendation
7.Canyoutellyourmother_______?
A.whattimedoyouarrivehomeB.whattimedidyouarrivehome
C.whenyouarrivedhomeD.whenyouarrivehome
8.I’lllendyouthebook________Icanrememberwhohasborrowedit.
A.ifonlyB.onlyifC.evenifD.asif
9.----I’dlikeatableforsix.----Sorry,sir,butwedon’thaveanytables______rightnow.
A.usableB.suitableC.comfortableD.available
10.Thevisitofthepolicewas_______thelostchild.
A.connectedwithB.joinedwithC.connectingwithD.joinedto
11.Thegovernmentistryingtodosomethingto_______betterunderstandingbetweenthetwocountries.
A.raiseB.promoteC.heightenD.increase
12.Alsowhenyouwriteyourgoalsinaparticularwayyouareabletomakeyourselfcontinuously_______situationsthatwillbringyounearertoyourgoal.
A.awareofB.worriedaboutC.familiarwithD.accustomedto
13.Peoplefoundhimstill_______aftertheroadaccident,sotheysenthimtohospitalatonce.
A.liveB.livelyC.livingD.alive
14.Thepossibilitythathekilledtheladyhasbeen___becausehewasstayingwithhisfriendsatthattime.
A.turnedoutB.ruledoutC.putoutD.keptout
15.Janewas__movedbywhattheteachersaid.Soshedecidedtowork___intothenighttofinishhertask.
A.deep;lateB.deeply;latelyC.deep;latelyD.deeply;late
16.DuringourstayinLondon,wevisitedthehospitalfounded______thenurseFlorenceNightingale.
A.incaseofB.inhonourofC.infavourofD.inplaceof
17.Aproposalhasbeenputforward________adebate________betweentheboysandgirls.
A.which;isheldB.that;beheldC.that;willbeheldD.when;tobeheld
18.______arrivingatschool,shewas_____________herfriends.
A.On;realizedbyB.With;knownasC.In;approvedofD.Upon;recognizedby
19.MostofwhathasbeensaidabouttheSmithsalsotrueoftheJohnsons.
A.areB.isC.beingD.tobe
20.Itwasnot________shetookoffherglasses________Irealizedshewasafamousfilmstar.
A.when,thatB.until,thatC.until,whenD.when,then
21.---You’vemadegreatprogressinyoustudiesofEnglish,haven’tyou?
---Yes,butmuch________.
A.remainstodoB.isremainedtodoC.remainstobedoneD.isremainedtobedone
22._____wewereworriedaboutwas_______theycouldmanagetocontrolthepollution.
A.That;howB.That;whetherC.What;thatD.What;whether
23.---Haven’tseenyouforages!
DoyoustillworkinNanjing?
---________.ItistwoyearssinceIworkedthere.
A.Yes,IhaveB.Yes,IdoC.No,Ihaven’tD.No,Idon’t
24.Afterthelongjourney,theSmithsreturnedhome,______.
A.safebuttiredB.safelybuttiredC.safeandtiringD.safelyandtiring
25.Withthespeaker’svoice________,hecouldmakehimself________.
A.raised,heardB.risen,heardC.risen,hearD.raised,hear
26.Theadvicehegave________prove________.
A.does,correctB.does,correctlyC.is,correctlyD.is,correct
27.---Whatdoyouthinkofthegirl?
---Notonly_______hardbutalso_____verycharming.
A.doesshework;issheB.sheworks;sheisC.doesshework;sheisD.sheworks;isshe
28.______wantstostayinahotelhastosignhisnamehere.
A.AnyoneB.TheoneC.WhoeverD.Who
29.Thatyearhistotalincome,withhisreward______,_______1500dollars.
A.addedupto;addedB.added;addedtoC.addedto;addeduptoD.adds;addsupto
30.—Why?
Thisisthethirdtimeyouhavemissedthelecture!
20202009
—Ito.Iwashurryingtoschoolwhensomethingurgenthappenedtome.
A.don’tmeanB.didn’tmeanC.haven’tmeantD.hadn’tmeant
31.—Howdoyoulikethefilm?
—_____interestingthanexpected.
A.AgreatdealofmoreB.AgreatdealmuchC.AgreatdealofmuchD.Agreatdealmore
32.---Excuseme,mayIaskyousomequestions?
---Sorry,I’mtoobusyandIhaven’tevenaminuteto______.
A.spendB.shareC.spareD.stop
33.Whydon'tyoubring______tohisattentionthatyouaretoobusytogoskatingwithhim?
A.yourselfB.thatC.oneD.it
34._______isahighlydevelopedtwentieth-centuryindustry.
A.AdvertisementB.AdvertisingC.AdvertiseD.Advertiser
35.Thetheoryisofgreatimportance_____thehotterabodyis,themoreenergyitgivesoff.
A.thatB.whenC.whichD.what
II.Clozetest
Thepurposeofaletterofapplication(求职)istohelpyouto"sell"yourself.Itshouldstate36thejobyouwant,andshouldtellwhatyourabilitiesareandwhatyouhave37.Itshouldbesimple,human,personalandbriefwithout38outanynecessaryfacts.
Inwritingaletterofapplication,keepin39thatthingsapossibleemployerismost40towanttoknowaboutareyourqualification,yourachievementsandyouraims.Theopeningparagraphisperhapsthemostimportantpart.41thefirstfewsentencesfailto42thereader'sattention,therestofthelettermaynotbe43atall.Trytokeyyouropeningremarkstotheneedsorinterestsoftheemployer,not44yourownneedsordesires.Forexample,insteadofbeginningwith"Isawyour45intoday'snewspaper".Youmightsay"Ihavemadeacareful46ofyouradvertisingduringthepastsixmonths"or"Ihavemadeasurveyinmyneighborhoodtofindouthowmanyhousewives47yourproductandwhytheylikeit".
Tryto48generalities(笼统).Beclearaboutthekindofjobforwhichyouarenow49.Collegegraduateslookingfortheirfirstpositionsoftenask"WhatcanI50inaletter?
Employerswantexperience---which,naturally,no51has.Theansweristhateverythingyouhaveeverdoneis52.
Itisimportanttowriteagoodstrongclosingremarkforyourletter.53aspecificrequestforanintervieworgivethepossibleemployersomethingdefinitetodoorexpect.Anexcellent54istoenclose(内附)astamped,self-addressedenvelopewithyourletter.Thatmakesit55forapossibleemployertogetintouchwithyou.
36.A.clearlyB.carefullyC.obviouslyD.easily
37.A.foundB.doneC.knownD.heard
38.A.sendingB.takingC.leavingD.picking
39.A.brainB.sightC.orderD.mind
40.A.probableB.possibleC.likelyD.able
41.A.WhileB.AlthoughC.AsD.If
42.A.payB.winC.showD.fix
43.A.keptB.continuedC.writtenD.read
44.A.toB.forC.intoD.fcom
45.A.advertisementB.reportC.articleD.introduction
46.A.watchB.searchC.studyD.discussion
47.A.changeB.makeC.sellD.use
48.A.avoidB.rememberC.protectD.gain
49.A.losingB.applyingC.preparingD.fitting
50.A.offerB.supplyC.meanD.provide
51.A.workerB.beginnerC.ownerD.manager
52.A.successB.developmentC.practiceD.experience
53.A.MakeB.AskC.StateD.Get
54.A.resultB.decisionC.promiseD.idea
55.A.happierB.easierC.heaperD.safer
III.Writing
现在越来越多的广告出现在报纸、广播、杂志甚至街头,人们对此有不同的看法。
请你根据以下提供的信息,写一篇短文,并发表你的观点(至少两条)。
赞成
反对
1.广告能拓宽人们对货物的选择
2.使消费者更好地了解货物和商家
3.不仅能够获得商品知识,也能得到艺术享受
1.经常被虚假广告欺骗
2.阅读广告上浪费了大量的时间
3.看电视剧时插播广告特让人心烦
你的观点:
注意:
1.字数120词左右。
2.可能用到的词汇:
误导的misleading虚假的false恼人的,令人心烦的annoyed
工商局IndustrialandCommercialBureau发布issue
3.短文的开头和结尾已给出,不计字数。
Nowadays, moreandmoreadvertisementsappearonnewspapers,broadcasting,magazinesaswellasstreets.Advertisementisapopularwaytocommunicatewithconsumers.Peoplehavedifferentviewsonadvertisements.
Somepeoplethinkadvertisementguideschoicesofgoods.Meanwhile,advertisementsalsoofferussomenewinformationabouttheproduct.Andtheyhelpconsumerstoknowthegoodsandthebusinessmenbetter.Consumerscangainnotonlyknowledgeofgoodsbutalsoartisticenjoyment.
Contrarytothosepeople,manyothersthinkadvertisementsareveryunpleasant.Consumersareoftencheatedbythefalseadvertisementonwhichconsumersalwayswasteagreatdealoftime.Whatismore,consumersfeelannoyedtobeinterruptedwhentheyarewatchingTVplay.
SoIsuggestthatthereshouldnotbetoomanyTVadvertisements.TheadvertisementswhichwillbeissuedmustbeapprovedbytheIndustrialandCommercialBureau.
Butwhetheryoulikeitornot,advertisementshavebecomeapart