五年高考阅读理解联考题汇编广告类.docx

五年高考阅读理解联考题汇编广告类.docx

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五年高考阅读理解联考题汇编广告类

五年高考阅读理解联考题汇编（广告类）

2011年联考题

1.D【2011·河北邢台市一模】

SPORTSVENTS

◆BASKETBALL:

CentralSportsCentre.CityRoad.

AllStarsVSRockets,Saturday8:

30p.m.$12

NorthernersVSTigers,Sundaynoon$14

◆AUTORALLY:

Saturday9:

00a.m.sharpfora3-hourrace.CanaryMountains.$7,phone0800-5432.

Sunday9:

00a.m.sharp.WombakValley.$5,phone0800-8643.

Keepofftheroutes.

◆FOOTBALL:

StMartinsSportsCentre

StMartinsVSDoonsberg,Saturday2:

00p.m.$8

EastsideCentralVSLightHill,Sunday2:

00p.m.$8

NeillParkRecreationCentre

NeillParkVSRobinson,Saturday2:

00p.m.$11

EssenVSSpringwood,Sunday2:

00p.m.$11

◆LAWNBOWLS（草坪滚木球）：

TansTownB.C

TansTownVSWhiteVale,Saturday9:

00p.m.$10

WakeHillB.C

WakeHillVSColls,Saturday2:

00p.m.$9

53．Ifyouareafootballfan,yourfirstchoicewillbe.

A．NeillParkRecreationCentreB．TansTownB.C

C．WombakValleyD．CentralSportsCentre

54．Thepurposeofthepassageistoletpeople.

A．takepartinoutdoorexercise.

B．paymuchmoreattentiontofootball

C．spendtheirmoneyonthesematcheswisely

D．knowaboutthesportseventshappeningatweekends

55．Youmayfindthispassagemostprobably.

A．onashoppingwebB．onanoticeboard

C．inacartoonbookD．inafashionmagazine

56．Ifyouhave$18,youcangotowatchboth.

A．WakeHillVSCollsandEssenVSSpringwood

B．StMatinsVSDoonsbergandNorthernersVSTigers

C．NeillParkVSRobinsonandEastsideCentralVSLightHill

D．AllStarsVSRocketsandacarraceinWombakValley

【答案】ADBD

2.【2011·皖南八校第三次联考】B

Ifabusinesswantstosellitsproductsinternationally,ithadbetterdosomemarketresearchfirst．ThisisalessonthatsomelargeAmericancorporationshavelearnedthehardway．

What'sinthename?

Sometimestheproblemisthename．WhenGeneralMotorsintroduceditsChevyNovaintoLatinAmerica,itoverlookedthefactthatNovainSpanishmeans"Itdoesn'tgo"．Sureenough,theChevyNovaneverwentanywhereinLatinAmerica．

Translationproblems

Sometimesitisthesloganthatdoesn'twork．NocompanyknowsthisbetterthanPepsi—Cola,withits"ComealivewithPepsi!

"campaign．ThecampaignwassosuccessfulintheUnitedStates,Pepsitranslateditssloganliterallyforitsinternationalcampaign．Asitturnedout,thetranslationsweren'tquiteright．PepsiwasbeggingGermansto"Comeoutofthegrave"andtellingtheChinesethat"Pepsibringsyourancestorsbackfromthegrave．"

Apicture'sworthathousandwords

Othertimes,theprobleminvolvespackaging．ApictureofasmilingbabyhashelpedsellcountlessjarsofGerberbabyfood．WhenGerberstartedsellingbabyfoodinAfrica,theyusedthesamepackagingasintheUS,withthesmilingbabyonthelabel．LatertheylearnedthatinAfricancountries,thepictureonthejarshowswhatthejarhasinit,formanypeopletherecan'tread．

Twistoffate

Evencultureandreligiousfactorsandpurecoincidencecanbeinvolved．ThornMcAnshoeshaveaThornMcAn"signature"inside．TopeopleinBangladesh,whichisaMuslimcountry,thissignaturelookedlikeArabicscriptfortheworldAllah．Inthatcountry,feetareconsideredunclean,andMuslimsfeltthecompanywasoffendingGod'snamebyhavingpeoplewalkonit．

59．Fromthetextwelearnthat_____．

A．ChevyNovawasbroughtinLatinAmerica

B．GeneralMotorsdidthebestmarketresearchofallcompanies

C．PepsistillsoldwellinChinaowingtothetranslationproblems

D．the"ComealivewithPepsi"campaignworkedwellintheUS

60．WhatwasGerber'sproblem"?

A．Atranslationproblem．B．Culturalfactor．

C．Religiousfactor．D．Thepictureonthejar．

61．ForwhatreasonwereThomMcAnshoesturneddowninBangladesh?

A．Theyarenotdesignedattractively．

B．Theiradvertisementsarenotpersuasive．

C．AsignaturelookinglikethewordAllahwasintheshoes．

D．ProblemForThornMcAnwasthecompany'sname．

62．Whatdoesthetextmainlytellus?

A．Lessonsformsomelargecorporations．B．Howtomakeuseofadvertisements．

C．Theimportanceofmarketresearch．D．Theimportanceofpackaging．

59.D细节判断题。

由文章第三段的二、三两句话可知答案。

60.D细节推理题。

由文章第四段可知答案。

61.C细节推理题。

由文章最后一段中的最后一句话可知答案。

62.C主旨大意题。

通读全文可知答案。

3.B【2011·河南省示范性高中五校联考】

RideWithTheLeader

CitySightsNYhasbecometherecognizedleaderinNYC’ssightseeing.

Weoperatethefirsttop-deck-seating-onlybuses.Lookforfriendlyticketagentsthroughoutthecity.Weverymuchappreciateyourchoosingusandwishyouawonderfulvisit.

▲DowntownTour

EmpireStateBuilding.Chinatown.

Adults$44

Kids$34

（age5---11）

Ticketvalidfor24hours

WorldTradeCenterSite.WallStreet.

UnitedNations.RockefellerCenter.

DepartureTimes:

7:

45am—6:

00pm,daily.

DepartureLocations:

8thAve.between49th&50thSts.,

Broadwaybetween47th&48thSts.,7thAve.&42thSt.

Adults$74

Kids$34

（age5---11）

Ticketvalidfor24hours

▲UptownTour

LincolnCenter.CentralPark.

MetropolitanMuseumofArt.

MuseumofNaturalHistory.

MuseumofModernArtandmore.

DepartureTimes:

9:

00—5:

00pm,daily.

DepartureLocations:

8thAve.between42th&43thSts.,8thAve.&52thSt.

Adults$69

Kids$34

（age5---11）

▲NightTour

EnjoyandphotographthemagnificentManhattanskyline.

EnjoyviewofTimesSquare,SoHo,LittleItaly,Brooklyn

Bridgeandmore.

DepartureTimes:

6:

30—8:

00pm,7daysaweek.

DepartureLocations:

Broadwaybetween47th&48thSts,,7thAve.&42thSt.

Adults$149

Kids$149

（PerDayTrip）

▲EscortedDayTrips

Professionaltourguidesaccompanythroughout.

AllDayTripsabout13hours.ReservationsRequired.

WalktheBostonFreedomTrail

WalktheFreedomTrail,whichis2.5mileslongwith16historicsites.Decidethelengthofwalkyouwishtotake.VisitBostonHarbor.SeethedowntownfinancialdistrictandcrosstheCharlesRivertovisitthesquaresofCambridge,Harvard&MITuniversities.

Philadelphia&AmishCountry

SeetheLibertyBellandConstitutionSquare.ContinuetoLancasterCountry,homeoftheAmishpeople.LearnhowAmishlivewithoutmoderntechnology,electricity,runningwaterorphones.

DepartureTime:

7:

00am.

DepartureLocation:

125ParkAve.between42th&41thSts.

60.WhatdoDowntownTourandUptownTourhaveincommon?

A.Theybothstartfromthesamespot.

B.Theyofferchancestovisitmuseums.

C.They’rebothavailableeveryday.

D.Theychargethesameforadults.

61.Acouplewitha9-year-oldchildwantstovisitTimesSquare.Howmuchwilltheypay?

A.$122.B.$172.C.$182.D.$298.

62.What’sspecialaboutEscortedDayTrips?

A.Youstartyourtriptheearliestofall.

B.Youwalkthewholetripalldaylong.

C.Youcanlearnaboutmoderntechnology.

D.Youneedtobookthetripinadvance.

【答案】CBD

4.A【2011·浙江宁波第二次模拟】

SevenHealthFactsaboutCoffee

Whe.nyou’reconsideringyour.morningcoffee,herearesomehealthfactstokeepinmind:

1,CoffeeReducesYourRiskofDiabetes（糖尿病）

Ina2005reviewofninestudies,researchersfoundthatforthosethatdrankfourtosixcupsofcoffeeperday,versusonly.Twoorfewer,theirriskforType2diabetesdecreasedbyalmost30percent.Thenumberdecreased:

dby35percentwhenpeopledrankmorethansixcupsperda3day.Andifyou’repicturingyourselffrunningaroundthe’officewithyoureyesbuggingoutofyourhead,noworriesbecausecaffeinatedanddecaffeinatedcoffeesprovidedmuchthesameresults.

2.CoffeeFightsFreeRadicals（自由基）

Weoftenforgetthatcoffeeisactuallyaplantandlikeallplantfoods,thecoffeebeancontainsmorethan1,000naturallyoccurringsubstancescalledphytochemicals,whichmayhelppreventdisease.Manyofthesephytochemicalsareantioxidantswhichprotectthecellsfromdamagefromfreeradicals.

3.CoffeeImprovesMemoryandCognition

Researchersreportedthatvolunteerswhodrankcaffeinatedcoffeeinthemorningperformedbetterthannondrinkersonteststhatinvolvedlearningnewinformation.Coffeecanalsoimprovecognitivefunctionasweage.Onestudyfoundthatcombiningcoffeewithasweettreathadanevenbiggerimpact.

4.CoffeeCanIncreaseOsteoporosis（骨质疏松）

Itstruethatcoffeecancausethebodytoexcretecalciuminurine.Wedon’twantthe.bodytoriditselfofcalciumbecausethiscanleadtoosteoporosis.AccordingtoTheDietChannel,aboutfivemilligramsofcalciumislostpereverysixouncesofcoffeeconsumed.Butthesecalciumlossescanbecounterbalancedwithtwotablespoonsofmilkoryogurtpercupofcoffee.

5.CoffeeCausesWrinkles

Eventho,ughcoffeehasantioxidants,ifyoudrinktoomuchofit,itcancausewrinklingoftheskin.Thisisaresultofdehydration（脱水）whichistheworstthingforyourskin.Sowhenyou’redrinkingthatmorningcuportwo,makesurethatyou’repairingitwithwater.Evenbetter,addonetablespoonofchiaseedstoyourwaterandletthemsitfor30minutes.Thechiaseedskeepyouevenmorehydratedthanregularwater.

6,CoffeeCanActuallyCauseWeightGain

Thebloodsugarchangesthatacaffeinehighproducescancontributeenormouslytoastrongdesireforit,’accordingtoiVillage.Coffeeisalsosociallyconnectedtofood.Forexample,wepaircoffeewithdessertorthatmorningpowdereddoughnut.Additionally,whenwecrashfiomourcaffeinehighthat’swhenwereachforallsortsoffattysnacks’tokeepusgoing.

7.ConventionalCoffeeIsLadenwithPesticides（杀虫剂）

Thecoffeeplantisoneofthemostheavilysprayedcrops.Lt’scoatedwithchemicals,pesticides,andherbicides,nothingyou’dwanttobeswallowing.Ifyoudodrinkcoffee,makesurethatit’stheorganicvariety,freefromassortedchemicalsthat.leechintoourgroundwaterandcanmakeussickdowntheroad.

Ifyouswitchtodecaffeinatedcoffee,makesurethecaffeine（咖啡因）isremovedina