体验商务英语综合教程3第二版重点词汇.docx
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体验商务英语综合教程3第二版重点词汇
体验商务英语综合教程3第二版重点词汇
Unit1
P6A
Valueformoney花钱值得
luxurious奢侈的,豪华的
timeless不受时间影响的
Well-made做工考究的
topoftherange高端的
durable耐用的
inexpensive便宜的
cool酷的
Reliable可靠的
stylish流行的（有型个性）
fashionable时髦的（潮流时尚）
Well-designed精心设计的
P7A
Brandloyalty品牌忠诚度thetendencytoalwaysbuyaparticularbrand
brandimage品牌形象theideasandbeliefspeoplehaveaboutabrand
brandstretching品牌扩张usinganexistingnameonanothertypeofproductbrandawareness品牌意识howfamiliarpeoplearewithabrand
brandname品牌名字thenamegiventoaproductbythecompanythatmakesitproductlaunch产品发布theintroductionofaproducttothemarket
productlifecycle产品生命周期thelengthoftimepeoplecontinuetobuyaproductproductrange产品范围thesetofproductsmadebyacompany
productplacement植入式广告whenproductsareusedinfilmsorTVprogrammesproductendorsement产品代言theuseofawell-knownpersontoadvertiseproducts
Brandpositioning品牌定位
P8
Grossmargins毛利润
Manufacturing制造业
Solely唯一的
Low-costmarket低成本市场
Outsources外包
Licensingarrangement特许授权
Flagshipstore旗舰店
Offshore离境;海外
Countryoforigin原产地
Identifythemarker确定产品来源或制造者
Simplifyproducthanding简化产品,操作和追踪
Organizeaccounting帮助组织进存货和做会计记录
Offerlegalprotection提供法律保护
Unit2
P14B
1notenoughleg.....room.......没有足够的伸腿空间
2lostordelayed......luggage.........遗失或延迟行李
3long.......queues......atcheck-in签入时的长队列
4poorquality........food.........anddrink质量差的食品和饮料
5nobaggage........trolleys......available没有可用的行李手推车
6overbookingof........seats........超额预订座位
7flightdelaysand.......cancellations........航班延误和取消
8....jet.....-lag时差（飞机时差反应）
P15A
1subwayh）underground地铁
2citycentrek）downtown市中心区
3carry-onbaggagei）handluggage手提行李
4onewayf）single单程票
5returnj）roundtrip往返旅行
6freewaya）motorway高速公路,快车道
7restroomc）publictoilet公共厕所
8elevatorb）lift电梯,升降机
9coachclasse）economyclass经济舱
10timetabled）schedule时刻表
11carparkg）parkinglot停车场BE
Reading
1massmarket大众市场nichemarket缝隙市场/利基市场
2asteepclimb急剧攀升
3stemfrom来自,起源于（因为）
4massunrest大规模骚乱
5mid-flight飞行途中
6beatfault对某事负责
7cabinventilation客舱通风设备
8optimum最适宜的9aviationfuel航空燃料
10beinthefrontline奋战在第一线的人
11stifferpenalty更严厉的惩罚
12concession让步
P19skills
Extension分机
Beengaged太忙而不能接电话,繁忙/电话占线
UNIT3
P22
Areservedparkingspace专用车位
Flyingbusinessclass商务舱
Havefixedworkinghours有固定的工作时间
P23
Subsidiary子公司
Headoffice总公司
Callcentre呼叫中心
Distributioncentre分配中心
Warehouse仓库
Branches/outlets分店分销店
Bureaucratic官僚主义的
Bureaucracy官僚主义
Centralised中央集权的
Conservative保守的
Decentralised权力下放
Democratic民主的
Hierarchical等级制度的
Hierarchic等级制度
Impersonal没有人情味的
Marketing-driven以市场为导向
Progressive进步的革新的
P24
Cutting-edge尖端的前沿的
Keyingredients关键要素
Budgetreport预算报告
Eliminatedallperksandstatussymbol取消特权和身份符号Rigorousexam严格的考试
Timemanagement时间管理,budgeting,peopleskill人际交往Decentralisingresponsibilityandauthority下方责任和权利Autonomy自主性
Accountability责任感
Performancebenchmarks评判的标准
Rate=evaluate
P25
Measuringperformance业绩测定
Benchmarks基准
merge兼并
Unit4
P31
Bottomline底线
Reinvent改造
Discountstore折扣商店
Specialityretailers专门零售商
Discounter折扣
Floorspace房屋面积,建坪
Vendor小贩
Booth售货棚,临时货摊
Seducing吸引
Merchandise商品;货物;
Upgraded升级
Fittingroom试衣间
Loungearea休息区
Computerkiosk公用电脑亭
Shoppingcarts手推车
Wholesalers批发商
Retailers零售商
Kiosk小卖部
P33A
Downsize缩小
Downgrade降级
Decentralise权力下放
Deregulate解除管制;解除控制;
Upgrade提升
Reorganise重组
Retrain重新教育,再教育;
Redevelop重建,重新开发;
Relaunch重启
relocate迁移;重新安置;
Restructure重建;调整;重组;
B
1.Itisnowsoexpensivetorentofficesinthecitycenterthatmanycompaniesarerelocatingtothesuburbs.
2.Thecompanyhasrecentlyhadtodownsizeitsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.
3.Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisretrainingallpart-timestaff.
4.Theseatingplaninourofficehasbeenreorganizedtoaccommodatenewstaff.
5.Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtorelaunchtheproductwithamoreup-to-dateimage.
6.Thecompanyhasnoticedthattoomanydecisionsaremadeatheadoffice.Itis
decentralizingthedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.
7.Thecompanyhasfinalizedtheplanstoredevelopthedisusedcarparksite.Itisgoingtobecomeamodelinthree-storeyofficeblock.
8.ThemostsuccessfulchangeinOurcompanywasthedecisiontorestructurethecompanyhierarchy.Nowthereismoreopportunityforpromotion.
P35
Open-plan-office开放式办公室
Hot-desking办公桌轮用制
Unit5
毛利润Grossmargin:
diferencebetweenthesellingpriceofaproductandthecostofproductingit
经济衰退recession:
aperiodoftimewhenbusinessactivitydecreasesbecausetheeconomyisdoingbadly
股份shares:
equalpartsintowhichthecapitalorownershipofacompanyisdivided
欠款debt:
moneyowedbyonepersonororganisationtoanotherpersonororganisation.股票市场stockmarket:
aplacewherecompanysharesareboughtandsold.
投资investment:
moneywhichpeopleororganisationsputintoobusinesstomakeaprofits每股收益earingspershareareacompany'sprofitsdividedbythenumberofitsshares
预测Aforecastisadiscriptionofwhatislikelytohappeninthefuture.
破产bankruptcyiswhenapersonororganisationisunabletopaytheirdebts
利息Adividendisapartoftheprofitsofacompanypaidtotheownerofshares
税前利润Pre-taxprofitsarethemoneyabusinessmakesbeforepaymenttothegoverment收入Revenuesaremoneywhichbusinessesreceivesellinggoodsandservices
Inourhomemarketsithasbeenanotherexcellentyear.forecastforPre-taxprofitsareupby￡23million,andthe____forecast____________________thenextquarterisequallygood.Profitsfromabroadaredownbecauseofa_____recession_______recessioninJapan.However,ourperformanceoverallhasbeengood,andthe__earningspershare__havedividendwillbeincreasedto4.3pincreasedto26.4pandthe_____dividend______pershare,whichwillpleaseourshareholders.Weplantoissuenew___shares______inordertofinanceexpansioninAsia.Wealsoplantoincreaseour__investment__inplantandequipmentbeforeenteringtheChinesemarket.WeareparticularlypleasedwithourperformanceinFranceandGermanywhere___profits_______haveincreased.Asaresultofusinganewdistributor,ourcostsfell,givingusa________grossmargin_______of40percentonourmainproductline.Wewilluseanyextracashdebttoreducethelevelofour_debt______.OurperformanceinItalyshouldimprovesignificantlyfollowingthe_______bankruptcy_____ofourbiggestcompetitor.However,weshouldnotbecometoosatisfiedwithoursharepriceaseconomic__revenues__willcontinuetoconditionsremainuncertainandthe__revenues_________reflectthis.Sharepriceswillnotriseintheshortterm.
Unit8
Thesedaysmanyapplicantssubmittheir
（1）CV/resumespeculativelytocompaniestheywouldliketoworkfor.Inotherwords,theydonotapplyforanadvertisedjobbuthopetheemployerwillbeinterestedenoughtokeeptheirCVonfileandcontactthemwhentheyhaveavacancy.Whenreplyingtoanadvertisement,candidatesoftenfillina/an
（2）applicationformandwritea/an（3）coveringletter.Theemployerwilltheninvitethebestcandidatestoattenda/an（4）interview.Sometimescandidateswilltakea/an（5）psychometrictestbeforetheinterviewtoassesstheirmentalabilityandreasoningskills.Thesedaysitisnormalforsuccessfulcandidatestohavetoworka/an（6）probationaryperiodinacompany.Thisisusuallythreeorsixmonth;afterthattheyareofferedapermanentpost.
Unit9
书78页
Barriers障碍openborders开方便接freeport自由港
Developingindustries新兴行业dumping倾销tariffs关税
Strategicindustries战略性行业restrictions限制
Quotas定额laisser-faire自由放任liberalise使自由
Customs海关deregulation解除管制subsidise补贴
Regulations监管市场governmentintervention政府干预
升级会员 