英语专业开题报告.docx

英语专业开题报告.docx

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英语专业开题报告

英语专业开题报告

滨州学院

毕业设计（论文）开题报告

题目AStudyofE-CTranslationofCosmeticBrandsfromthePerspectiveofSkoposTheory

从目的论的角度看化妆品品牌的汉译

系（院）外语系年级2011级

专业英语班级1班

学生姓名崔婕学号1114030101

指导教师程虎职称讲师

滨州学院教务处

二〇一四年十二月

开题报告填表说明

1.开题报告是毕业设计（论文）过程规范管理的重要环节，是培养学生严谨务实工作作风的重要手段，是学生进行毕业设计（论文）的工作方案，是学生进行毕业设计（论文）工作的依据。

2.学生选定毕业设计（论文）题目后，与指导教师进行充分讨论协商，对题意进行较为深入的了解，基本确定工作过程思路，并根据课题要求查阅、收集文献资料，进行毕业实习（社会调查、现场考察、实验室试验等），在此基础上进行开题报告。

3.课题的目的意义，应说明对某一学科发展的意义以及某些理论研究所带来的经济、社会效益等。

4.文献综述是开题报告的重要组成部分，是在广泛查阅国内外有关文献资料后，对与本人所承担课题研究有关方面已取得的成就及尚存的问题进行简要综述，并提出自己对一些问题的看法。

5.研究的内容，要具体写出在哪些方面开展研究，要突出重点，实事求是，所规定的内容经过努力在规定的时间内可以完成。

6.在开始工作前，学生应在指导教师帮助下确定并熟悉研究方法。

7.在研究过程中如要做社会调查、实验或在计算机上进行工作，应详细说明使用的仪器设备、耗材及使用的时间及数量。

8.课题分阶段进度计划，应按研究内容分阶段落实具体时间、地点、工作内容和阶段成果等，以便于有计划地开展工作。

9.开题报告应在指导教师指导下进行填写，指导教师不能包办代替。

10.开题报告要按学生所在系规定的方式进行报告，经系主任批准后方可进行下一步的研究（或设计）工作。

一、课题的目的意义：

Thesignificanceofthestudy:

Skopostheory,putforwardbyGermanfunctionalistsReiss,VermeerandNord,isbasedontheprerequisitethattranslationasacross-culturecommunicativeactivityispurposeful.ThecoreofthistheoryisSkopostheory--anytranslationisdecidedbythepurposeoftranslation.Inshort,thepurposeoftranslationdecidesthemeansoftranslation（Reiss&Vermeer,1984,P.10）.WithChina’sentrytoWTOandtherapiddevelopmentofChineseeconomy,plentyofforeigncommoditiesfloodintoChinesemarkets,amongwhichthereareforeigncosmetics.Asaspecialkindofadvertisementthatbridgeconsumersandcompanies,cosmeticbrandsplayacrucialrole.Correspondingly,thetranslationofcosmeticbrandshasbecomeasignificantandurgenttask.However,duetotheinsufficientattentiontocosmeticbrandstranslationathomeandabroad,studiesinthecosmeticbrandstranslationfallbehindotherpragmatictranslation,suchastouristtranslation,advertisementtranslationandetc.Tosomeextent,thequalityofabrandtranslationwillhelptoattractmoreconsumers.ThisresearchadoptstheSkopostheorydiscussesthetranslationofcosmeticbrandsandtriestofindoutsomesuitabletranslationstrategiesorapproaches.

Thepurposeofthestudy

ThispapermainlystudiescosmeticbrandstranslationfromtheperspectiveofSkopostheory.BasedonSkopostheory,thepaperanalyzesChinesetranslationofbrandsforcosmeticsandillustratesthatinstructionsforcosmeticsshouldbetranslatedwithSkopostheory’sguidance.Besides,thevalidityofSkopostheory’sfunctionswillbeexaminedinthetranslationofcosmeticsbrands.

二、文献综述（分析国内外研究现状、提出问题，找到研究课题的切入点，附主要参考文献，不少于1000字）：

TranslationSkopostheory,whichdevelopedbytheGermanscholarHansVermeer,isatranslationtheoryfortheexternalresearchoftranslation.ThisTheoryfocusedonthechoiceofavarietyofpurposesinthetranslatingprocess,sothatitwillbeabletomakeupfortheshortageofthetraditionaltranslationstudies,andaddanewresearchperspectivetothemultidisciplinaryexplorationintranslation.TheSkopostheorypointsouttranslatorsdonotfocusontheequivalenceofbothsourceandtargetlanguagetexts,atthesametime,bothinformationandfunctionofsourcetextsarenottobeconsidered.Therefore,weneedtoproducetheexpectedfunctionintranslatedtextsfortheunderstandingofreadersundertheirlanguageandculturalenvironment.Fromtheperspectiveoffunctionalists,translationisakindofcommunicationactivitywhichcouldbehelpfulcommunicatingbetweencross-cultureexchanging.Theyclaimthatmanyparticipantswouldbeinvolvedinthetranslatingprocess,includingtheauthoroforiginaltext,translator,receptors,andreadersetc.Accordingtothemainideaoforiginaltext，specificpurposeandaccuratestrategies,thetranslatormusttrytogetthetranslationstandardized.Translator,asthefirstreader,hiscapabilitiescandecidethequalityoftranslation.Accordingtothemainideaoforiginaltext,Skopostheorystressesonusingtranslator’ssubjectiveinitiativetoadoptdifferentmethodsandtechniquesfortranslating.Itmakesthetranslationtoconveytheoriginalcontentandtomeetthestandofthetargetnormsandculture.Inaddition,thetranslatorcanadjust,cutorevenrewritetheoriginalaccordingtotheirneed.Skopostheoryprovidedthetranslatorafeasiblewaytosuccessfullyusethetranslationstrategy.

SkopostheorywasproposedinGeneralTranslationTheoryFrameworkbytheGermanscholarHans.Vermeerinthelate1970s.Later,VermeerandhisteachersReisswroteanessayOrdinaryTranslationFoundation,andexplainedSkopostheorysystematically.Skopostheorybasesoncommunicativebehavior,textlinguistics,texttheoryandtheresearchachievementofreceptiontheory.ThetermSkopostheorywasfromGreek,itmeanspurposeandobjective,Vermeerusedthiswordtosignifytranslationorthepurposeoftranslationbehavior.（Vermeer,1978）.

Functionalisttranslationtheoryhasgonethroughfourstages:

thefirststageisKatharinaReissfunctionaltranslationtheory.Shebelievesthattheequivalenceofthetargettextandthesourcetextsometimesisimpossibletoachieve,andhavedifferentfunctionsintheprocessoftranslation.Therefore,thetranslatorshouldgiveprioritytothetranslationfunctionratherthantheprincipleofequivalence.ThesecondstageistheHans.Vermeer’sSkopostheory.BasedonbehaviortheoryVermeercreatedSkopostheory.ThethirdstageistheJustaHolz-Manttari’sactionoftranslationtheory.ManttaribasedonVermeer’stheorytodevelopherswiththetransmissionofinformationtoavarietyofcross-culturalconversion,translationasacomplexactivitytoachieveaspecificpurpose.ThefourthstageistheChristianeNordtextanalysismode.ChristianeNordsortedoutthefunctionalisttranslationtheory,andputforwardthattranslatorshouldfollowtheprincipleof“functionplusloyalty”,whichperfectthetheory.

Skopostheoryhasbeentranslatedintomultinationallanguagesandspreadtoseveralcountriesintheworldinmorethan30yearssinceSkopostheorycameintobeing.Since1980s,SkopostheorydisseminatedinChina,andplayedanimportantroleonChinesetranslationstudies.Accordingtoincompletestatistics,from1987to2006,morethan100articlesthatreferredtoSkopostheorywaspublishedinallkindsofacademicperiodicalsandpapersofChina,amongthem,approximately37corejournalswaspublished.Thescopeoftheresearchcoversthesubjectintranslationdefinition,translationcriteria,translationcriticism,translationteaching,translationstrategies,literarytranslation,andnon-literarytranslation（includingtourismtranslation,brandtranslation,advertisementtranslation,filmtitletranslation,translationofChinesemedicaldocuments,newstranslation,andlegaltranslation）.

In1987,GuiQianyuanpublishedthepaperRemembertheFederalRepublicofGermanyThreeTranslatorsinChineseTranslatorsJournal.ItbrieflydescribedtheVermeer’snewinsightsabouttranslation.In1995,ZhangNanfeng’sOutoftheDeadendandintoTranslationStudiesandChenXiaowei’sabriefcommentonfunctiontheory,madebriefintroductionandcommentonSkopostheory.Afterthetwo,theintroductionrelatedSkopostheorygraduallyincreased.ShanghaiForeignLanguageEducationPressalsointroducedNordandReiss’stheoreticalwritingsTranslatingAsaPurposefulActivity:

FunctionalApproachesExplainedandTranslationCriticism:

ThePotentials&Limitations.IthasplayedaleadingroleinacademiaforunderstandingtheconnotationanddenotationofSkopostheory.

Skopostheoryhasbeenstudiedbymanyhomeandabroadscholarsandwidelyappliedintranslation.Itisalsousefulinexplainingpracticaltranslation.Differenttranslationpurposeswillproducedifferentversions.Thatmeansweneedtochoosethebestonetogivethetargetconsumers.However,duetotheinsufficientattentiontocosmeticbrandstranslationathomeandabroad,studiesinthecosmeticbrandstranslationfallbehindotherpragmatictranslations.ThisthesisadoptstheSkopostheorytodiscussthetranslationofcosmeticbrandsandtriestofindoutsomesuitablestrategiesorapproaches.Anditishopedthattheimprovedtranslationsofcosmeticbrandscanbehelpfultotheconsumer,themanufacturer,theagentandalsotheproductitself.

Cosmeticbrandisaverypracticaltypeofpropagandawithhighcommercialvalue,andtheultimatepurposeofallcosmeticbrandsisthesame--topromotesales.Skopostheoryisarelativelynewmodelintranslationstudies,anditcanreleasetranslationfromtheshackleofthesourcetext,providinganewperspectivetotranslation,especiallysuchpragmatictranslationascosmeticbrands.

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