跨文化交际教案对应教材浙江大学出版主编郑晓泉.docx

跨文化交际教案对应教材浙江大学出版主编郑晓泉.docx

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跨文化交际教案对应教材浙江大学出版主编郑晓泉

跨文化交际课程教案（对应教材是：

浙江大学出版社，郑晓泉主编）

授课题目：

Unit1UnderstandingCultureandInterculturalCommunication

教学时数：

8学时

授课类型：

■理论、实践课

教学目的、要求：

1.Togetageneralideaoftheconceptsof“culture”,“culturaldifference”,“communication”and“interculturalcommunication”；

2.Tounderstandthemeaningofinterculturalcommunication,itshistoryofthedevelopment.

3.Toraisestudents’awarenessoftheimportanceofpolitenessandappropriatenessininterculturalcommunication.

教学重点：

1. Themeaningofinterculturalcommunication,itshistoryofthedevelopment.

2. Theimportanceofpolitenessandappropriatenessininterculturalcommunication.

3.Theconceptsof“culture.

教学难点：

 Theconceptsof“culture”.

教学方法和手段：

主要采用交际法，任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养学生的能力要兼顾语言形式、结构及语言表达的内容与功能。

在具体教学方法上不拘一格，灵活多样。

交际练习主要为引导学生分role-play和presentation等活动达到练习的目的；

整体把握上结合使用归纳法和演绎法，既可在归纳中演绎，又可在演绎之后再归纳；坚持教师为主导，学生为主体，充分调动学生学习的积极性和主动性。

参考资料：

1.CCTV“希望英语”节目.

2.《跨文化交际》,顾曰国，外语教学与研究出版社，1997年.

3.《跨文化商务沟通案例教程》，庄恩平，上海外语教育出版社，2004.

教学内容及过程

旁批

教学内容与教学设计：

TeachingProcedures:

I.Warm-upQuestions

Humanbeingsdrawclosetooneanotherbytheircommonnature,buthabitsandcustomskeepthemapart.

Studyingasecondlanguagewithoutlearningthecultureislikelearninghowtodriveacarbystudyingadriver’smanualandnevergettingbehindasteeringwheel.

1.Askthestudentstoreadtheabovetwoproverbsandtrytoguesswhosaidthem.

2.HavethemthinkoverthequestionWhatconclusionsdoyoudrawfromtheabovetwoproverbs?

.

II.Pre-reading

1.Havethestudentsreadthereadingmaterial.

2.Askthemtofindoutthemainpoints.

3.Askthemtolisttheculturaldifferencesinit.

4.Letthemthinkoverthequestionwhatisculture?

.

III.Whatisculture?

1.Askthestudentstofindoutthedifferentmeaningsofcultureintheformofpresentation.

2.Discusshowpeoplegettolearnculture.

3.Discusshowtoconfrontdifferentculture,andwhatrightattitudesare.

4.Summarizethecharacteristicsofculture:

Cultureisholistic

Cultureiscoherent

Cultureisconstantlychangeable

Cultureislearnedandacquired

Cultureissharedandtransmitted

Culturerankswhatisimportant

Culturesfurnishesattitudes

Culturedictateshowtobehave

5.Askthemtoprovideaexampleforeachoftheabovecharacteristic.

6.Studytheessenceofcultureshock.

7.Discussthecharacteristicsofeachstageofcultureshock.

IV.CaseforPractice

Case1

Readthematerialandpresentyourideatotheclassmates:

1.WhatremarksmadebyWangshortlyafterLisa’sarrivalseemedtosurpriseher?

Howdidshereact?

2.DidLisathinkthemealunusual?

Case2

Discussthereadingmaterialandpresenttheopinionofyourgrouptotheothers.

V.Furtherreading

1.Readanddiscusswhatisindividualismandcollectivism?

IstheirdefinitiondifferentfromthatofChina?

2.Analyzetheimportanceandimplicationsofcultureandcontext.

VI.InterculturalCommunication

1.Analyzethewordformationintercultural.

2.Askthestudentswhattheirfirstfeelingsareaboutinterculturalcommunication.

3.Summarizetheelementsthataffectinterculturalcommunication.

4.Masterthewaysthathelpustobecomeintercultural.

5.HavethempracticeCase1andCase2andpresenttheirunderstanding.

VII.Assignments：

1.Ex（pp.22-24）

2.Understandthemainpointsofculturecompletely.

补充资料

InternationalBusinessEtiquetteandManners：

Appearance

 Businesssuitandtieareappropriateinallmajorcities.Weardarkcoloredbusinesssuitsinclassiccolorsofgrayandnavy.Foranimportantformalmeeting,chooseawhitedressshirt,forlessformalalightblueshirtwillstillgiveyouaconservativeappearance.

Womenshouldwearasuitordresswithjacketinmajorcities.Wearingclassicclothingandclassiccolorsofnavy,gray,ivory,andwhitewillensureyougiveaconfidentandconservativeappearance.

Ruralareasandareaswithextremelywarmsummershavemoreinformalwardroberequirements.

 Womenmaywearabusinessdress,orskirtandblouse,inruralareas.

 Menmayconductbusinesswithoutwearingajacketand/ortieinruralareas.

 Theformalityofameeting,eveninruralareas,maydictateasportsjacketandtieformen.Thesameformalitywillrequireawomantowearadress,possiblywithajacket.

 Casualclothingisappropriatewhennotattendingaworkrelatedmeeting/dinner.Buildingacasualwardrobeusingclassiclinesandcolors（navy,gray,camel,ivoryandwhite）willgiveyoualookthatisstylishandprofessionalevenwhenyouarerelaxing.

 Clothing,whetherformalorcasual,shouldbecleanandneatinappearance.

 Menmaygenerallywearjeansorkhakipantswithashirtforcasualattire.

课后小结：

跨文化交际课程教案

授课题目：

Unit2CulturalDifferencesinDailyInteractivities

教学时数：

10学时

授课类型：

■理论、实践课

教学目的、要求：

1.TogettoknowthedifferencesofaddressingpeopleundertheChinesecultureandthetargetculture;

2.Togettoknowhowtoavoidthemiscommunicationwhenmakinggreetingduringtheinterculturalcommunication;

3.Togettoknowthatsomeconversationtopicsshallbeavoided;

4.TogettoknowthedifferencesofmakingavisitandpartingundertheChinesecultureandthetargetculture.

教学重点：

1. ThedifferencesofaddressingpeopleundertheChinesecultureandthetargetculture

2. Themiscommunicationwhenmakinggreetingduringtheinterculturalcommunication.

教学难点：

 Themiscommunicationwhenmakinggreetingduringtheinterculturalcommunication

教学方法和手段：

主要采用交际法，任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养学生的能力要兼顾语言形式、结构及语言表达的内容与功能。

在具体教学方法上不拘一格，灵活多样。

交际练习主要为引导学生分role-play和presentation等活动达到练习的目的；

整体把握上结合使用归纳法和演绎法，既可在归纳中演绎，又可在演绎之后再归纳；坚持教师为主导，学生为主体，充分调动学生学习的积极性和主动性。

参考资料：

1.CCTV“希望英语”节目；

2.《跨文化交际》,顾曰国，外语教学与研究出版社，1997年.

3.《跨文化商务沟通案例教程》，庄恩平，上海外语教育出版社，2004.

教学内容及过程

旁批

教学内容与教学设计：

TeachingProcedures:

Greeting

I.Warm-upQuestions

WheninRome,doastheRomansdo.

Oneman’smeatisanotherman’spoison.

1.Askthestudentstoreadtheabovetwoproverbsandtrytoguesswhosaidthem.

2.HavethemthinkoverthequestionWhatconclusionsdoyoudrawfromtheabovetwoproverbs?

II.Pre-reading

1.Havethestudentsreadthereadingmaterial.

2.Askthemtofindoutthemainpoints.

3.Askthemtolisttheculturaldifferencesinit.

4.Letthemthinkovertherelationbetweenhospitalityandprivacy.

III.GreetingCarefullyWheninDifferentCultures

1.Askthestudentstothinkoverthequestionwhypeopleexchangegreetingsisroughlysimilarindifferentcultures?

.

2.Findoutthewordsthatpeopleusetogreeteachotherthatarequitedifferentfromculturetoculture.

3.Discussthefunctionsofaudiblegreetingsandphysicalgreetings,andasksomestudentstowritethemdownontheblackboard.

4.Summarizethecharacteristicsofgreetings.

5.Askthemtoprovideaexampleforeachoftheabovecharacteristic.

6.Studytheessenceofgreeting.

IV.CaseforPractice

Readthematerialandactitoutinclass.:

.

V.Furtherreading

1.Analyzewhythenarratorwasfacingadilemmaandlistthereasonsasapresentation.

2.Discusstheimportanceofcollectivist.

Addressing

I.Presentation

II.Pre-reading

1.Havethestudentsreadthereadingmaterial.

2.Askthemtofindoutthemainpoints.

3.AskthemtolistthedifferencesofaddressinginChinaandthewest.

III.Waysofaddressing

1.AskthestudentstofindouttheaddressformsinChina.

2.Findouttheaddressformsinthewest.

3.Havethestudentstolistthemontheblackboard.

4.SummarizethecharacteristicsofthedifferentformsofaddressingbetweenChinaandthewest.

IV.CaseforPractice

Readthematerialanddiscussthequestionswithyourgroupmembers:

Ø   WhydidLindaWhiteaskherstudentscallher“Linda”or“Ms.Jones”,butnot“Teacher”?

Ø WhydidZhangNancylookconfused?

.

V.Furtherreading

1.Analyzetheimportanceofpowerandrank.

2.Discusshowrankandpowerinfluencethewayspeopleaddresstoeachother.

VI.Self-Study

1.Visiting

2.Gift-Giving

VII.Assignments：

1.Ex（pp.48-50）

2.Understandthemainpointsofculturedifferencesindailyinteractivities.

补充资料

TheDo’sandDon'tsofBusinessExpansion

Planyourexpansion

Duringtheplanningphase,askyourself:

∙Whatistherealdemandforyourproductsorservicesrightnow?

∙Whatistheprojecteddemandforthemover thenexttwotofiveyears?

∙Howbigdoyouneedtogrowinordertomeetthatdemand?

Don’tover-expand

Asaruleofthumb,plancapacitybasedonafive-yearprojectionofdemandandallowanadditional10%ofcapacityoverandabovethatforperiodsofheavydemandorforpartialdown-timeinanypartofyourbusiness.Morethanthiscouldbeveryriskyandleaveabusinesswithoverheadsitcan’tcopewith.

DevelopaProjectManagementSchedulefortheexpansion

Thismaysoundself-evident,butmanybusinessesexpandwithouttreatingtheexpansionlikeaproject–oneofthemostsignificantitwilleverundertake.

Whendrawingupaprojectmanagementschedule:

∙Identifykeydeliverables

∙Attachdatestothesedeliverables

∙Identifykeyresponsibilities

课后小结：

跨文化交际课程教案

授课题目：

Unit3CulturalDifferencesinSocialValue

教学时数：

10学时

授课类型：

■理论、实践课

教学目的、要求：

1.TogettoknowthedifferencesbetweenChineseandEnglishcompliments;

2.TogettoknowthedifferencesofthecommonresponseformulasofEnglishandChinesecompliments;

3.TogettoknowthedifferencesofthecommonresponseformulasofEnglishandChinesecompliments;

4.Togettoknowhowtoavoidthemiscommunicationwhenmakingcomplimentsduringinterculturalcommunication;

5.TogettoknowthedifferencesofgratitudeandapologyinEnglishandChinese;

6.