Business English language is now widely used in th.docx

Business English language is now widely used in th.docx

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BusinessEnglishlanguageisnowwidelyusedinth

I.Introduction

1.1ResearchBackground

WiththedevelopmentofglobalizationandChina’saccesstotheWTO,thecommunicationwithforeigncountrieshasbeenincreasingdaybyday.Asmanyofthebusinessrelationsareconductedintheformofletters,thetranslationofbusinesslettershasbecomeveryimportant.Inviewofthis,itisnecessarytomakesomeresearchaboutthetranslationofbusinesslettersinordertopromotesmoothdevelopmentofChina-foreignbusinessrelations.Nowadaysbusinessenglishisnotonlyusedbybusinesspeople,butalsonon-businessmen.Thewordsprofessionalpeopletendtouseandunderstandingwhentalkingabouttheirownorotherpeople'sworkinglivesmightjustifiablybedefinedas"BusinessEnglish".Butsuchlanguageisnowadaysalsowidelyusedincontemporaryindustrialsocieties.Hencevocabularylikefax,report,customer,negotiating,andsoonarewordsthatpracticallyeveryadultEnglishspeakersusesorunderstands-theyarenotspecializedtermsonlyusedbybusinesspeople.Presumablyaballetdanceroraforestryworker,butheorshewouldcertainlyhavethemathisorherdisposal.

Nowadays,businesshasbecomeverycommon.Businessletterhasbeenakeytoolforacompanytodobusinesswithforeigners.Intheaspectoftheoryresearch,manyscholarshavefocusedonthewritingofbusinessletters.Thereare6Csprinciplestowriteagoodletter.Theyhavediscussedalotaboutthis.Atthesametime,somescholarshavepaidattentiontothestylisticfeaturesofbusinesslettersandtranslationstrategies.Thistopicwillbecomemoreandmorepopular.Iamsuremoreandmorepeoplewillbeinterestedinthetranslationofbusinessletters.Withtheincreaseofbusinessactivities,itwillbecomeagoodfieldtostudy.

1.2Purposeandobjective

BusinessEnglishisastyleofEnglish.Whenreferastyle,itisalanguagefunctionalvariant,reflectingaspecialdemandofspecialcontexttypeandcommunicativefieldtocertainlanguageusage.SobusinessEnglishisEnglishitsowncharacteristicsandbeenusedinparticularenvironment.BusinessEnglishisEnglishlanguageespeciallyrelatedtointernationaltrade.ItisapartofEnglishforspecialpurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching.

Thetranslationofbusinesslettershasitsownfeaturesandprinciplesandithassomerequirementsforthetranslators.Soatranslatorhastoknowandunderstanditsspecialtyverywellbeforeheorshecanbecomeacompetenttranslator.Throughtheanalysisanddiscussionofthetranslationofbusinessletters,wecanacquiresomeskillsinBusinessEnglishsothatintheforeignbusinesscommunications,wecanexpressourselvesaccuratelyandtranslateletterscorrectly.

BusinessEnglishlanguageisnowwidelyusedintheeconomyarea.ItisdifferentfromnormalEnglishlanguage,whichcanbeseenfromlexicalfeatures,syntacticfeaturesandwordingfeatures.Basedontheselinguisticfeatures,thetranslationmethodsofbusinessEnglisharedifferentfromnormalones.Here,somecharacteristicsandtranslationtechniquesofbusinessEnglishwillbeintroduced.

II.TheQualityoftheTranslator

Becauselanguageisacrucialcomponentinanytranslationprocess,principlesofbusinessEnglishcannot,innature,bedifferentfromtheprinciplesofgeneralEnglish.ThusonetendstodefinebusinessEnglishanditsdefiningprinciplesdependingontheviewpointoneadoptsonbusinessbehaviourandverbalinterpersonalcommunicationandsocialsemiotics,semanticallyorientedworkersintermsofequivalenceinmeaning,cognitivelyorientedwritersintermsoftheequivalenceintheeffect,functionallyorientedauthorsintermsofequivalenceinfunctionandsoon.Butfacedwiththeinabilityofanyoftheseapproachesinitselftodealwiththeturenatureoflanguagebehaviour.Allinone,theprincipleoftranslatingisbasedonthecharacteristicsofbusinessEnglish.

Firstly,thetranslatorshouldhavebasicabilityofChinese,goodEnglishskills,andwidescopeofknowledge.Manypeopleoftenignorethis,theythinkChineseistheirmothertonguethattheirknowledgeofChineseisgoodenoughtodealwiththeproblemsoccurredintranslationprocess.However,duringrealtranslationprocess,inordertofindasuitablesentencepatternorevenaword,translatorsarethinkingoverandoverwithoutasatisfiedresult.Sometimestranslatorsfinallythinkout,buthowtodescribeintheirownwordsisstillanotherproblem.Socomprehensivegrammarknowledgeandlargervocabularyarenecessarywhenexpressingfreely..Thusitcanbeseen,havingagoodcommandofChineseknowledgeisveryimportantandessentialintranslating.

Second,accordingtothecharacteristicsofbusinessEnglish,thetranslatingshouldbeprofessionalandaccuratesothatthereadercouldunderstandtheinformationoforiginaltext,thisisthesocalledequivalenceofculturalmessagewhichisabasicprincipleinlanguagetranslating.Comparedtootherexpressionsoflanguage,businessEnglishplacesmoreweightonaccuracyandloyalty.Toatranslator,theessentialrequirementwouldbefidelitytothesourcetextandrepresentationoftheoriginalmeaning.Furthermore,businessEnglishisdealingwithtrade,transaction,andmoneyinbusinesstranslation,asmallmisundertandingwouldresultinbreakupofcooperation.

Translatorsshoulduseprofessionalknowledgeindifferentbusinessarea.Forexample,airbag,damper,dashshieldandsoonaretechnicaltermsinautoaccessories,whilefabricswatch,snapareinappareltextile.Tobetterunderstandtheseitems,translatorsnotonlyneedtohaveawidescopeofknowledge,butalsoshouldbespecializeinaparticularfield.Needlesstosay,translatorsshouldconstantlyupgradethemselves,understandtherelatedknowledgeindocumenttoavoiddamageanddispute,andusedifferentbusinesstermsorabbreviationsindifferentsituation.

III.

Effectivebusinesslettersareanimportanttoolinthearsenalofeverybusinessperson.Whetherintendedtosellaproductorservice,orsimplytointroducethewriterhimself,aneffectivebusinesslettermusthaveafewbasiccharacteristicstogetareadertorespondfavorably.Thelettermustcalltherecipienttoactionandconvincehimtodowhatthewriterdesires.Abusinesslettersetsthetoneforfutureinteractions.Whenaprospectiveclientreceivesabusinessletter,heimmediatelyformsanimpressionofthewriterandhisorganization.Iftheletteristoocasual,thewritermayappearinsincereorunprofessional.Writingthatistooformalcanintimidateoralienatethereader.Awell-organizedandwell-writtenletterwillcreateapositivefirstimpression.

Readmore:

EssentialCharacteristicsofBusinessLetters|eHeffectivebusinesslettershavecertainqualitiesincommon.

Readmore:

TheQualitiesofEffectiveBusinessLetters|eH

1.Courtesy

Courteousmessageshelptostrengthenpresentbusinessfriendships,aswellasmakenewfriends.Courtesystemsfromsincereyourattitude.Itisnotmerelypolitenesswithmechanicalinsertionsof"please's"and"thank-you's."Tobecourteous,consideratecommunicatorsshouldfollowthesesuggestionsregardingtoneofthecommunications.Promptfeedbackisapoliteexpression.Becausethebuyerusuallyonlycheckthebeginningrepliesthatreceivedfromwhichtochoosetherightsupplier,thatmeans,alatereplywillcauseyoutolosetheopportunityofbusiness.Forexample:

Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterof20May.

3.1.1UsingFormulaiclanguage

Forexample:

youresteemedfavor（贵方的大函）,wehaveforacknowledgementwiththanks...（我们已收到....十分感谢）等,thankyou、weareglad/pleased、wehavepleasure、wewouldlikeyou、wewouldbeobliged/grateful/appreciatedif......

1.WethankyouforyourletterofJune18andhavepleasuretoinformyouthatthecatalogueyouaskedforhasbeenairmailedunderseparatecover.（你方6月18日来信已收到,谢谢。

兹奉告你要索取的目录已另由航空寄发。

2.WewouldlikeyoutoenquireintothefinancialandcreditstatusofafirminMilanonourbehalf.（请代为查询一下米兰一家商行的财务和信用情况。

）

3.Wewouldbeobliged/grateful/appreciated/pleasedifyouwouldletusknowifthecompanyisreliableinpayingdebts,andalsoiftheypaypromptly.（如蒙告知我们这家公司偿付债务是否可靠及他们付款是否及时,我们将十分感激。

）

3.1.2Usingsubjunctivemood

Forexample:

1.Ifanotherinstanceofthisdiscrepancybetweenthesampleandthegoodsreceivedshouldoccur,itwouldbeveryembarrassing.（如果订货样品与收到的货物不符的情况再发生的话,会令人十分困窘。

）

2.Couldyoualsosupplysamplesofthevariousskinsofwhichtheglovesaremade,weshouldfinditmosthelpful.（如也能寄来各种用于制手套的皮样将是极为有帮助的。

）

3.2Correctness

Fromtheformattingofthelettertotheappropriatenessofthereceiver,abusinesslettermusthitmanycorrectnotestobeeffective.Besurethatitissenttothecorrectperson,inthecorrectdepartment,atthecorrectcompany.Besurethattheletterisgoingtothecorrectpersontotaketheactionthattheletteraskshimtotake.Readovertheletterandjudgewhetherornotthelanguageiscorrectforthepersonyouaresendingitto--neithertooformalnorinformal.Whenreadytosenditout,doublechecktheformattingonelasttimeforerrors.

Thecorrectnessprinciplecomprisesmorethanpropergrammar,punctua