最新商务英语计划书写作范文word版本 9页.docx
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最新商务英语计划书写作范文word版本9页
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商务英语计划书写作范文
篇一:
商务英语写作(商业计划书写作格式)
商务英语写作:
商业计划书写作格式
201X-03-2413:
39:
08来源:
爱词霸资讯官网
封面(Titlepage)
0.1企业的名称和地址Nameandaddressofbusiness
0.2负责人的姓名和地址Name(s)andaddress(es)ofprincipals
0.3企业的性质Natureofbusiness
0.4报告机密性的陈述Statementofconfidentiality
目录(Tableofcontents)
1.概述/总结(Executivesummary)
2.行业及市场分析(Industryanalysis)
2.1对未来的展望和发展趋势(Futureoutlookandtrends)
2.2竞争者分析(Analysisofcompetitors)
2.3市场划分(Marketsegmentation)
2.4行业预测(Industryforecasts)
3.企业的描述(Thedescriptionoftheventure)
3.1企业的宗旨和目标(Missionstatementandobjectives)
3.2产品或服务的描述(Descriptionoftheproductorservice)
3.3企业的规模(Sizeofbusiness)
3.4产品的进一步开发(Futurepotential/productdevelopment)
3.5竞争优势(Competitiveadvantage)
3.6办公设备和人员(Officeequipmentandpersonnel)
3.7创业者的背景(Backgroundsofentrepreneurs)
4.生产计划(Productionplan)
4.1制造过程/被分包的数量(Manufacturingprocess/amountsubcontracted)
4.2选址(Location)
4.3厂房(Physicalplant)
4.4机器和设备(Machineryandequipment)
4.5原材料的供应情况(Sourcesofrawmaterialstobesupplied)
4.6生产能力和提高的可能性(Outputlimitations,ifany,andscale-uppossibilities)
4.7质量控制计划(Qualitycontrolplans)
5.营销计划(Themarketingplan)
5.1定价(Pricing)
5.2分销(Distribution)
5.3促销(Promotion)
5.4产品预测(Productforecasts)
5.5预见的涨价(Anticipatedmark-up)
5.6竞争对手的反应(Competitors’response)
5.7市场份额预测(Marketshareprojection)
5.8控制(Controls)
6.组织计划(Organizationalplan)
6.1所有权的形式(Formofownership)
6.2合作者或主要股权所有人的身份(Identificationofpartnersorprincipalshareholders)
6.3负责人的权利(Authorityofprincipals)
6.4管理层成员的背景(Managementteambackground)
6.5组织成员的角色和责任(Rolesandresponsibilitiesofmembersoforganization)
7.风险与对策分析(Assessmentofrisks)
7.1企业弱点的评价(Evaluateweaknessifbusiness)
7.2新技术(Newtechnologies)
7.3应急计划(Contingencyplan)
8.财务计划(Financialplan)
8.1各种业绩比率和投资回报(Summaryofperformanceratios,ROIetc.)
8.2销售预测(Salesforecasts)
8.3财务预测的假设(Assumptionsunderpinningfinancialforecasts)
8.4损益表(Incomestatement/Profitandlossstatement)
8.5预测现金流量表(Cashflowprojections)
8.6资产负债预估表(Proformabalancesheet)
8.7量本利分析(Break-evenanalysis)
8.8资金来源和运用(Sourcesandapplicationsoffunds)
9.融资需求(Financingrequirements)
9.1融资前的活动小结(Summaryofoperationspriortofinancing)
9.2现在的股东和未付债款(Currentshareholders,loansoutstanding)
9.3资金需要量及时间(Fundsrequiredandtiming)
9.4投资回报(Thedealonoffer)
9.5资本负债比率和盈利与利息比率(Anticipatedgearingandinterestcover)
9.6投资者退出方式(Exitroutesforinvestors)
附录(Appendix)
1.管理人员简历(Managementteambiographies)
2.职业咨询人员背景(Namesanddetailsofprofessionaladvisors)
3.技术参数和图纸(Technicaldataanddrawings)
4.专利、版权、设计等(Detailsofpatents,copyright,designs)
5.审计的报表(Auditedaccounts)
6.信件(Letters)
7.市场调研数据(Marketresearchdata)
8.租约或合同(Leaserorcontracts)
9.供应商的报价单(Pricelistsfromsuppliers)
10.客户的订单(Ordersfromcustomers)
篇二:
商业计划书提纲写作(中英文)
BusinessPlanOutline-23PointChecklistForSuccess
DaveLavinsky,Contributor
Ifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.
Yourbusinessplanoutlineisthefirststepinorganizingyour
thoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.
Inthebusinessplanoutlinebelow,youwillseetheten(10)sectionscommontobusinessplans,andthetwenty-three(23)sub-sectionsyoumustcomplete.
SectionI–ExecutiveSummary
1–ExecutiveSummary
TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.
StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyis
uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?
Doyouhaveanypatents?
Areyouthefirstmoverinyourmarket?
Doesahuge,unmetmarketopportunityexist?
Etc.
Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.
SectionII–CompanyOverview
2–CompanyOverview
TheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.
Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.
Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysis
YourIndustryAnalysissectionhastwosub-sectionsasfollows:
3–MarketOverview
TheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors(e.g.,fastfoodversusfinedining)andmarkettrends.
4–RelevantMarketSize
Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1)thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2)theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.
SectionIV–CustomerAnalysis
YourCustomerAnalysissectionhastwosub-sectionsasfollows:
5–TargetCustomers
YourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.
6–CustomerNeeds
Inthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?
SectionV–CompetitiveAnalysis
YourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:
7–DirectCompetitors
Directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.
8–IndirectCompetitors
Indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.
Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.
9–CompetitiveAdvantages
Importantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete(andwin)againstbothdirectandindirectcompetitors.
SectionVI–MarketingPlan
YourMarketingPlansectionhasfoursub-sectionsasfollows:
10–Products&Services
Hereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.
11–Pricing
Detailyourpricinghere.Inparticular,discusshowyourpricing
relatestocompetition.Forexample,areyouthepremiumbrand?
Thelowcostbrand?
Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlan
Yourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,or
onlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.
13–DistributionPlan
YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,
perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.
SectionVII–OperationsPlan
YourOperationsPlansectionhastwosub-sectionsasfollows:
14–KeyOperationalProcesses
YourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?
Ifso,whatspecificrolewillitfill?
Bycompletingthis
section,you’llgetgreatclarityontheorganizationyouhopetobuild.
15–Milestones
Inthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.
Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.
SectionVIII–ManagementTeam
YourManagementTeamsectionhasthreesub-sectionsasfollows:
16–ManagementTeamMembers
Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.
17–ManagementTeamGaps
Particularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilll