最新商务英语计划书写作范文word版本 9页.docx
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商务英语计划书写作范文
篇一：
商务英语写作（商业计划书写作格式）
商务英语写作:
商业计划书写作格式
201X-03-2413:
39:
08来源：
爱词霸资讯官网
封面（Titlepage）
0.1企业的名称和地址Nameandaddressofbusiness
0.2负责人的姓名和地址Name（s）andaddress（es）ofprincipals
0.3企业的性质Natureofbusiness
0.4报告机密性的陈述Statementofconfidentiality
目录（Tableofcontents）
1.概述/总结（Executivesummary）
2.行业及市场分析（Industryanalysis）
2.1对未来的展望和发展趋势（Futureoutlookandtrends）
2.2竞争者分析（Analysisofcompetitors）
2.3市场划分（Marketsegmentation）
2.4行业预测（Industryforecasts）
3.企业的描述（Thedescriptionoftheventure）
3.1企业的宗旨和目标（Missionstatementandobjectives）
3.2产品或服务的描述（Descriptionoftheproductorservice）
3.3企业的规模（Sizeofbusiness）
3.4产品的进一步开发（Futurepotential/productdevelopment）
3.5竞争优势（Competitiveadvantage）
3.6办公设备和人员（Officeequipmentandpersonnel）
3.7创业者的背景（Backgroundsofentrepreneurs）
4.生产计划（Productionplan）
4.1制造过程/被分包的数量（Manufacturingprocess/amountsubcontracted）
4.2选址（Location）
4.3厂房（Physicalplant）
4.4机器和设备（Machineryandequipment）
4.5原材料的供应情况（Sourcesofrawmaterialstobesupplied）
4.6生产能力和提高的可能性（Outputlimitations，ifany，andscale-uppossibilities）
4.7质量控制计划（Qualitycontrolplans）
5.营销计划（Themarketingplan）
5.1定价（Pricing）
5.2分销（Distribution）
5.3促销（Promotion）
5.4产品预测（Productforecasts）
5.5预见的涨价（Anticipatedmark-up）
5.6竞争对手的反应（Competitors’response）
5.7市场份额预测（Marketshareprojection）
5.8控制（Controls）
6.组织计划（Organizationalplan）
6.1所有权的形式（Formofownership）
6.2合作者或主要股权所有人的身份（Identificationofpartnersorprincipalshareholders）
6.3负责人的权利（Authorityofprincipals）
6.4管理层成员的背景（Managementteambackground）
6.5组织成员的角色和责任（Rolesandresponsibilitiesofmembersoforganization）
7.风险与对策分析（Assessmentofrisks）
7.1企业弱点的评价（Evaluateweaknessifbusiness）
7.2新技术（Newtechnologies）
7.3应急计划（Contingencyplan）
8.财务计划（Financialplan）
8.1各种业绩比率和投资回报（Summaryofperformanceratios,ROIetc.）
8.2销售预测（Salesforecasts）
8.3财务预测的假设（Assumptionsunderpinningfinancialforecasts）
8.4损益表（Incomestatement/Profitandlossstatement）
8.5预测现金流量表（Cashflowprojections）
8.6资产负债预估表（Proformabalancesheet）
8.7量本利分析（Break-evenanalysis）
8.8资金来源和运用（Sourcesandapplicationsoffunds）
9.融资需求（Financingrequirements）
9.1融资前的活动小结（Summaryofoperationspriortofinancing）
9.2现在的股东和未付债款（Currentshareholders,loansoutstanding）
9.3资金需要量及时间（Fundsrequiredandtiming）
9.4投资回报（Thedealonoffer）
9.5资本负债比率和盈利与利息比率（Anticipatedgearingandinterestcover）
9.6投资者退出方式（Exitroutesforinvestors）
附录（Appendix）
1.管理人员简历（Managementteambiographies）
2.职业咨询人员背景（Namesanddetailsofprofessionaladvisors）
3.技术参数和图纸（Technicaldataanddrawings）
4.专利、版权、设计等（Detailsofpatents,copyright,designs）
5.审计的报表（Auditedaccounts）
6.信件（Letters）
7.市场调研数据（Marketresearchdata）
8.租约或合同（Leaserorcontracts）
9.供应商的报价单（Pricelistsfromsuppliers）
10.客户的订单（Ordersfromcustomers）
篇二：
商业计划书提纲写作（中英文）
BusinessPlanOutline-23PointChecklistForSuccess
DaveLavinsky,Contributor
Ifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.
Yourbusinessplanoutlineisthefirststepinorganizingyour
thoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.
Inthebusinessplanoutlinebelow,youwillseetheten（10）sectionscommontobusinessplans,andthetwenty-three（23）sub-sectionsyoumustcomplete.
SectionI–ExecutiveSummary
1–ExecutiveSummary
TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.
StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyis
uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?
Doyouhaveanypatents?
Areyouthefirstmoverinyourmarket?
Doesahuge,unmetmarketopportunityexist?
Etc.
Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.
SectionII–CompanyOverview
2–CompanyOverview
TheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.
Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.
Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysis
YourIndustryAnalysissectionhastwosub-sectionsasfollows:
3–MarketOverview
TheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors（e.g.,fastfoodversusfinedining）andmarkettrends.
4–RelevantMarketSize
Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1）thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2）theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.
SectionIV–CustomerAnalysis
YourCustomerAnalysissectionhastwosub-sectionsasfollows:
5–TargetCustomers
YourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.
6–CustomerNeeds
Inthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?
SectionV–CompetitiveAnalysis
YourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:
7–DirectCompetitors
Directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.
8–IndirectCompetitors
Indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.
Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.
9–CompetitiveAdvantages
Importantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete（andwin）againstbothdirectandindirectcompetitors.
SectionVI–MarketingPlan
YourMarketingPlansectionhasfoursub-sectionsasfollows:
10–Products&Services
Hereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.
11–Pricing
Detailyourpricinghere.Inparticular,discusshowyourpricing
relatestocompetition.Forexample,areyouthepremiumbrand?
Thelowcostbrand?
Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlan
Yourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,or
onlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.
13–DistributionPlan
YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,
perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.
SectionVII–OperationsPlan
YourOperationsPlansectionhastwosub-sectionsasfollows:
14–KeyOperationalProcesses
YourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?
Ifso,whatspecificrolewillitfill?
Bycompletingthis
section,you’llgetgreatclarityontheorganizationyouhopetobuild.
15–Milestones
Inthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.
Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.
SectionVIII–ManagementTeam
YourManagementTeamsectionhasthreesub-sectionsasfollows:
16–ManagementTeamMembers
Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.
17–ManagementTeamGaps
Particularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilll
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