4 级考前冲刺试题一.docx

4 级考前冲刺试题一.docx

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4级考前冲刺试题一

4级考前冲刺试题一

PartIWriting（30minutes）

Directions:

Forthispart,youareallowed30minutestowriteashortessayentitledUniversitiesTakingDonations.Youshouldwriteatleast120wordsaccordingtotheoutlinegivenbelow.

1.目前大学接受社会捐赠现象很普遍

2.人们对这一现象看法不同

3.我的看法

UniversitiesTakingDonations

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PartIIReadingComprehension（SkimmingandScanning）（15minutes）

Directions:

Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA）,B）,C）andD）.Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.

Socialmediapresentschallengetouniversities

Universitieshaveanewweaponinthebattletoprotecttheirreputations:

thefriendlystudentblogger

Afewdaysago,Vshuf,aninternationalstudent,postedamessageontheStudentRoomdiscussionsite.He/shewantedtoknowwhichuniversity—Glasgow,Birmingham,Warwick,NottinghamortheInstitution（sic）ofEducationwouldbethebestplacetostudybusiness.Theacademicreputationoftheinstitutionwasimportant,buttherewasanotherconsideration.“Howarepeoplelikeintheseuniversities?

”thepostasked.“IhavewatchedsomevideosaboutWarwickonYouTubeanditseemstomethatthepeoplearesnobbyandarrogantincontrasttothosefromNottingham.”MemberswerequicktodefendWarwick,butVshufremainedunconvinced.

Thethreadhighlightsthedifficultythatuniversitiesfaceintheageofsocialmedia.Atatimewhenreputationismoreimportantthaneverbecauseofhigherstudentfeesandgreaterglobalcompetition,theabilitytomanagetheirreputationsisincreasinglyfallingoutoftheirhands.

Howtoreachanincreasinglynetworkedgenerationthatismoreinclinedtotrusttheopinionoftheiranonymouspeersontheinternetthanofficialbodiessuchasuniversitieswasaproblemdiscussedatlastweek’sYouthStrategyMarketingConference2011.

HelenPennack,headofmarketingcommunicationsattheUniversityofLeicester,saysstudentsnowpostqueriesonFacebookortheStudentRoomaboutopendaysorwheretofindtheirtimetables,ratherthansimplycontacttheuniversitydirectly.“Whenwedorelationshipmarketingcommunications,wearetryingtostrikeupatwo-waydialoguewithstudentsandtheyaretakingtheconversationawayfromusandhavingitwithotherpeople,”shesays.“Howwemakeourselvespartofthatconversationagainisquiteachallenge.”

Heruniversityhasrespondedbysettingupasystemthatallowsstudentstosync（与……同步）communicationsfromLeicesterwiththeirFacebookaccount.Butshesaysuniversitiesalsoneedtobepresentinotherwebspacesusedbystudents,suchasTwitter.

Warwick,whichappointedadigitalandonlinecommunicationsmanagerlastyear,knowswellthebenefitsofhavingasocialmediapresence.“Ayearago,anapplicanttweeted,‘Oh,no.IheartheUniversityofWarwickisclosing,whatamIgoingtodo?

’”saysWarwick’sspokesman,PeterDunn.Whilethistweetcouldhavecausedhugeproblemsifspread,theuniversitywasabletotweetback,“We’restillhere,honest”.

Hesaysthecommunicationsteamcheckwhatisbeingsaidabouttheuniversityonsocialmediaonceortwiceaday,andrespondsifsomeoneisconfusedoraskingforinformation.Butitdependsontheforum.“IftheyareontheStudentRoomweassumetheywanttobitch（抱怨）aboutusbehindourbacks,”hesays.“IfitisonamuchmorepublicspacelikeTwitterorFacebook,someonelikeuscanseeitandrespond.”

Thechallengeforuniversitiesisnotonlytoknowwheretorespondbutwhen,andgettingthetoneright.“Wearealwayscarefulaboutproactivelyintervening（主动干涉）intheconversationbecausethatwouldbeseenasrude,”saysPennack.“Whatismuchmoreeffectiveisifoneofourstudentswadesinthereandputssomebodystraight.”

Someuniversitieshavealreadyrespondedtothis,shesays,byhavingagroupofstudents“primedtosomeextenttojointheconversationandcorrectpeoplewhereitisappropriatetodoso”.ItisnotsomethingLeicesterhastriedyet,but,shesays,“wemayconsiderit”.

WhileImperialCollegedoesnotprimestudents,itdoesrecruitateamofofficialstudentbloggerstowriteregularlyabouttheirexperiencesattheuniversity.Theyarenotpaidormoderated,andarefreetoblogaboutwhatevertheylike.Butthereareoccasionalprizesforthemostfrequentbloggers.PamelaAgar,headofdigitalmediaatImperial,saysthecollegecouldpotentiallyaskthemtoblogonaparticularsubject,buthadnotdonesoyet.

“Theycananddosaynegativethingsaboutus,”shesays.“Whentheydo,it’susefulfeedback.”Itcanalsomaketheblogsmoreauthentic,shesays—somethingthatisparticularlyimportanttothesocialmediageneration.

ChrisFonseka,athird-yearinformationsystemsstudentatImperial,saysheappliedforastudentbloggerrolebecausehewasattractedbytheideaofhavingavoicearoundcampus.Heblogsabouthisgeneralactivitiesattheuniversity.Healsoreceivesregularemailsfromstudentsandprospective（未来的）studentsanxioustoputqueriesaboutaccommodationorfinancestoarealstudent.

Hesayshehasneverfeltrestrictedinwhathewrites.“IfIhonestlyfeltnegativeaboutImperial,Iwouldwriteaboutit,”hesays.

TomRidgewellwentastepfurther.WhilestudyingmediaattheUniversityofLincoln,hedecidedtocreateatelevisionadvertisementfortheuniversityandputituponYouTube.“Ilabelledthevideosas‘banned’simplybecauseit’sfunniertoimaginethatIactuallyshowedthemtoaboardofdirectorsandgotthrownoutoftheroom.Also,videosgenerallydoalittlebetterwithanexaggeratedtitle.”

IanRichards,pressofficeratLincoln,saystheuniversityonlybecameawareoftheadvertisementsoncetheywereanonlinehitandGooglealertsshowedpeoplewerebloggingaboutthem.“Wedidn’tknowwhattomakeofthem,butwhenstudentsweretalkingaboutthemonopendayswefeltitwassomethingtotallyleftfield,butabitofablessingforus.”Ridgewellhassincebeencommissionedtocarryoutworkforthemarketingdepartment.

Howfaruniversitiesshouldtrytocontrolwhatmembersoftheircommunitysayaboutthemonsocialmediaissomethingsomehavealreadyfacedwithacademicbloggers.In2006,ErikRingmarresignedfromhislecturingpostattheLondonSchoolofEconomicsaftertheuniversityobjectedtohimpostingaspeechcriticaloftheuniversityonhisblog.

But,whileinstitutionsarepayingincreasingattentiontowhatissaidaboutthemontheweb,mostrecognisethatthereislittletheycandoaboutit.“Isitrealistictocontroleverywordthat’soutthereaboutus?

”asksRichards.“Idon’tthinkso.”

1.Inthepost,Vshufaskedaboutseveralinstitutions’_______.

A）competitivestrengthC）academicreputation

B）tuitionfeesD）socialactivities

2.Whatdowelearnaboutuniversitiesintheageofsocialmedia?

A）Theyareseekingcooperationofforeignschools.

B）Theyfindithardertomanagetheirreputation.

C）Theyhavedifficultyinbalancingtheirbudget.

D）Theyareabletorecruitmoreinternationalstudents.

3.Whenhavingquestionsaboutthingsliketheirtimetables,studentstendto_______.

A）communicatewiththeirinstructorsdirectly

B）contactthepublicofficesetbytheuniversity

C）calloremailanotherstudentfortheinformation

D）postmessagesandseekhelpontheinternet

4.AccordingtoHelenPennack,torespondtothechallenge,universitiesneedto_______.

A）haveasocialmediapresenceC）restricttheuseofsocialmedia

B）ownaFacebookorTwitteraccountD）talkwithstudentsface-to-face

5.PeterDunnassumesthosewhopostmessagesontheStudentRoomintendto_______.

A）getanimmediateresponsefromarealstudent

B）updatetheinformationabouttheiruniversities

C）helpestablishagoodreputationfortheiruniversities

D）complainaboutuniversitieswithouttheirknowing

6.WhatissaidabouttheofficialstudentbloggersrecruitedbyImperialCollege?

A）Theywillcorrectpeopleiftheyarewrong.

B）Theyarenotrestrictedinwhattheywrite.

C）Theyareaskedtoblogonapa