大学体验英语视听说教程4unit8教师用书.docx

大学体验英语视听说教程4unit8教师用书.docx

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大学体验英语视听说教程4unit8教师用书

Unit8Globalization

FamousQuote

Ithasbeensaidthatarguingagainstglobalizationislikearguingagainstthelawsofgravity.

------KofiAnnan

.

KofiAnnan（1938---）:

theseventhSecretary-GeneraloftheUnitedNationsfrom1January1997to31December2006.AnnanandtheUnitedNationsweretheco-recipientsofthe2001NobelPeacePrize

UnitOverview

Globalizationistheobjectivetrendofeconomicdevelopmentintheworldtoday,featuredbyfreeflowandoptimizedallocationofcapital,technology,informationandserviceintheglobalcontext.Asaresult,economicinterdependenceandinteractionbetweencountriesarebecomingeverstronger.Inthisunit,studentswillgettoknowabouttheimpactofglobalizationontheautomobileindustryandforeigninvestmentinChina.Listeningandspeakingactivitiesinthisunitwillinspirestudentstoreflectonthebenefitsandproblemsbroughtbythetrendofglobalization.

Inthisunit,youwill

1.gettoknowtheimpactofglobalizationontheautomobileindustryandonforeigninvestmentinChinathroughlistening,viewingandreading

2.talkabouthowtoovercomeobstaclesinlanguage,culture,administrationapproaches,andetc.forforeigninvestorsinChina

3.conductaresearchforamultinationalcompanytointroducetheirproducttotheChinesemarket

4.learnusefulwordsandexpressions

5.learntoreflectonyourownlearningandcommentonthatofyourpeers

6.learntothinkindependently,criticallyandcreatively

BackgroundInformation

1.GM

GeneralMotors,oneoftheworld’slargestautomakers,tracesitsrootsbackto1908.WithitsglobalheadquartersinDetroit,GMemploys209,000peopleineverymajorregionoftheworldanddoesbusinessinsome140countries.

GManditsstrategicpartnersproducecarsandtrucksin34countries,andsellandservicethesevehiclesthroughthefollowingbrands:

Buick,Cadillac,Chevrolet,GMC,GMDaewoo,Holden,Opel,VauxhallandWuling.GM’slargestnationalmarketistheUnitedStates,followedbyChina,Brazil,theUnitedKingdom,Canada,RussiaandGermany.GM’sOnStarsubsidiaryistheindustryleaderinvehiclesafety,securityandinformationservices.

2.GlobalizationoftheAutomobileIndustry

Today,themodernglobalautomotiveindustryencompassestheprincipalmanufacturers,GeneralMotors,Ford,Toyota,Honda,Volkswagen,andDaimlerChrysler,allofwhichoperateinaglobalcompetitivemarketplace.Itissuggestedthattheglobalizationoftheautomotiveindustryhasgreatlyacceleratedduringthelasthalfofthe1990’sduetotheconstructionofimportantoverseasfacilitiesandestablishmentofmergersbetweengiantmultinationalautomakers.

IndustryspecialistsindicatethattheoriginsintheexpansionofforeigncommerceintheautomobileindustrydatebacktothetechnologytransferofFordMotorCompany’smass-productionmodelfromtheU.S.toWesternEuropeandJapanfollowingbothWorldWarsIandII.TheadvancementsinindustrializationledtosignificantincreasesinthegrowthandproductionoftheJapaneseandGermanmarkets,inparticular.ThesecondimportanttrendinindustrialglobalizationwastheexportoffuelefficientcarsfromJapantotheU.S.asaresultoftheoilembargofrom1973to1974.

Increasingglobaltradehasenabledthegrowthinworldcommercialdistributionsystems,whichhasalsoexpandedglobalcompetitionamongsttheautomobilemanufacturers.Japaneseautomakersinparticular,haveinstitutedinnovativeproductionmethodsbymodifyingtheU.S.manufacturingmodel,aswellasadaptingandutilizingtechnologytoenhanceproductionandincreaseproductcompetition.

TopicPreview

1.ReadthepassageonPageXandlearnusefulexpressionrelatedtoGlobalizationandtheAutoindustry.

2.LogonlineandsearchforinformationconcerningtheimpactofglobalizationontheautoindustryandonforeigninvestmentinChina.Findoutbothofthepositiveandnegativeinfluencesofglobalizationinthesetworespects.

LessonOne

Leadin

Task1DescribingthePicture

TeachingTips

1.Thistaskisdesignedtopreparestudentsforthetopic“globalizationandtheautomobileindustry”.

2.Askstudentstodescribethepicturewiththeirpeers.

3.Herearesomequestionsforstudentstodiscuss:

Whatdoesthepictureimply?

Howdoesglobalizationinfluenceourlife?

Howdoesitinfluencetheautomobileindustry?

Describethepicturefirstandthendiscusstheimpactofglobalizationontheautomobileindustry.

Task2ReflectingontheReading

TeachingTips

1.Theaimofthistaskistocheckthestudents’understandingofthereadingmaterial.

2.Askstudentstoanswerthefollowingquestions.

ReadthroughtheSupplementaryReadingonpageX,andanswerthefollowingquestions.

1.Whatstructuralchangeshastheautoindustryundergoneinthepastfewyears?

Answer:

Anumberofmajorautoalliancegroupshavebeencreated.Forinstance,theGMalliancenetworkincludesGeneralMotors,Opel/Vauxhall/Holden,Saab,FiatAutoandetc..

2．WhatmotivatesGMtoformallianceswithcompaniessuchasSuzuki?

Answer:

ByforminganalliancewithSuzuki,GMcandevelopapresenceinAsianmarketsmorequickly.

3.WhatbenefitscanSuzukigainfromtheGM-Suzukialliance?

Answer:

Thetie-upgivesSuzukiaccesstoGMadvancedtechnologies,entrytothegrowingLatinAmericanmarket,andworldwidecomponentsourcing.

4.Whatisthekeyadvantageofplatformsharingforautoalliancepartners?

Answer:

Theycanuseacommonbodymanufacturingsystemtoproduceallthemodels.

5.Whatisthechallengeofplatformsharingforautoalliancepartners?

Answer:

Thechallengeistomakethedifferentmodelstrulyunique,sothatcustomersdonotfeeltheirpurchaseisa“look-alike”withanotherproduct.

Task3ExpandingYourVocabulary

TeachingTips

1.Thistaskisdesignedtoenlargestudents’vocabularyandimprovetheirabilitytoexplainwordsinEnglish.

2.AskstudentstomatchthewordswiththecorrectmeaningandmemorizetheEnglishexplanations.

Readthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.

1.innovate

A.

theactionofworkingwithsomeonetoproduceorcreatesomething

2.access

B.

expertskillorknowledgeinaparticularfield

3.collaboration

C.

tointroducenewmethods,ideasorproducts

4.competitive

D.

presentaproposaltoapersonorbodyforconsiderationorjudgment

5.expertise

E.

therightoropportunitytouseorbenefitfromsomething.

6.submit

F.

cheaperthanothersbutstillofgoodquality

Key:

1-C2-E3-A4-F5-B6-D

AudioStudio

WordBank

1.evolve

v.

todeveloprapidly快速发展

2.chassis

n.

thebaseframeofamotorvehicle汽车底盘

3.cauldron

n.

alargemetalpotwithalidandhandle,usedforcookingoveranopenfire大锅

4.redundancy

n.

thestateofbeingnolongerneededoruseful过剩

5.fuelcell

n.

cellproducinganelectriccurrentdirectfromachemicalreaction（由化学反应直接产生电流的）燃料电池

Task1IdentifyingtheGist

TeachingTips

1.Thistaskisdesignedtotrainstudentstogetthegistoftheaudioclip.

2.Askstudentstogooverthequestionsandmaketheirchoicesquickly.

3.Tellthemnottoworryaboutindividualwordsbuttofocusonunderstandingthewholepassage.

4.Playtheaudioclipandaskstudentstomakethecorrectchoices.

Listentotheaudioclip,andchoosetherightanswerstothequestions.

1.WhydoesGeneralMotorsrecruittalentsfromallovertheworld?

A）Toexpanditsmarketintheworld.

B）Tomeetthegrowingneedofadvancedtechnology.

C）Tocollaboratewithlocalautocompanies.

2.WhatarethebenefitsofglobalizationforGM?

A）Accessingthemostadvancedtechnologydevelopedaroundtheworld.

B）Reducingredundancy,acceleratingongoingdevelopment,andstartingnewdevelopment.

C）Bothoftheabove.

Task2CheckingtheFacts

TeachingTips

1.Thistaskisdesignedtoimprovethestudents’abilitytofocusontheimportantdetailsandtheusefulsentencestructuresintheaudioclip.

2.Askthestudentstofillintheblanksbeforetheylistentotheaudioclipforthesecondtime.

3.Playtheaudioclipagain,allowstudentssometimetofinishtheexercises,andthenchecktheanswers.

4.Askthestudentstorepeatthesentencesandmemorizethesentencestructures.

Listentotheaudioclipagainandfillintheblanksaccordingtowhatyouhaveheard.Repeatthesentencesafteryouhavecompletedthem.

1.Competitivepressureshaveforcedmostcompanies（andcountries）toincreasetheirfocusoninnovation.

2.Theautomobileindustry,forexample,hassignificantlyexpandedtheelectronicsandcomputercontentonthevehicles.

3.Duringthelastdecade,tomeettheever-growingneedforadvancedtechnology,GeneralMotorshasrecruitedarichblendofinternationaltalent.

4.Today,GM’smostadvancedresearchprograms,suchasthefuelcelltechnologydevelopment,arebeingconductedacrossseveralcontinents.

5.Insteadofmorethan10separateprojects,GMnowhasonesingleprogramwithclearlydefinedtechnologyroadmapsforeachpartner.

Script

Competitivepressureshaveforcedmostcompanies（andcountries）toincreasetheirfocusoninnovation.Thispressuretoinnovatehasincreasedtheneedfortalentedengineersandscientists--notonlyintherapidlyevolvingcomputerandcommunicationsindustries,butinvirtuallyeveryotherindustryaswell.

Theautomobileindustry,forexample,hassignificantlyexpandedtheelectronicsandcomputercontentonthevehicle,withapplicationstodayrangingfrompowercontrolsforimprovedfueleconomyandreducedemissions,toenhancedsafetysystemsandchassiscon