英文版商业规划business plan.docx

英文版商业规划business plan.docx

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英文版商业规划businessplan

I.ExecutiveSummary

TheConcept

Biggamehunterswhoprocesstheirowngamehavebeenperformingthejobprettymuchthesame,andusingthesametoolsandtechniques,forgenerations.Untilnow,nocompanyhasfocusedontheentireprocessthattakesplaceafterananimalisharvestedbydevelopinginnovativenewproductsandprocedurestomakethejobeasier,quicker,andsimpler,especiallyforasingle,older,individualtoperform.

BayouStyleisdefiningthe“AftertheHunt”nichemarketwithourowninnovativeandpatentedproducts,alongwithotherproductsusedintheprocessfromothercompanies.Thecompany’suniquesellingpropositionisitisaone-stopshopforeverythingneededtomakethejobaftertheshoteasier;frompickingtheanimalupatthesightofthekill,toskinning,toprocessingthemeat,andevencookingit.

MarketingMessage

BayouStylewilldistinguishitselfinthehuntingmarketasthedeveloperandsupplierofproductsthatmaketheworkrequiredafterthehunteasier,quicker,andmorefun,especiallytheleastfunpartofhunting-takingcareofharvestedgame.Aparticularfocusisplacedonempoweringlonehuntersofalmostanyage,menorwomen,toperformallthemanualtasksrequiredafterananimalisharvestedwithouthelp.Anadditionalfocusisonprovidingthenecessarytoolstoperformtheprocessingjobinalmostanylocation,whetherathomeoratahuntingcamp,withoutelectricityandrunningwater.

TheMarket

ResearchfromtheNationalShootingSportsFoundationindicatesthereareabout10millionbiggamehuntersintheUSand1.5millioninCanada.Weestimatethatourhighpotentialtargetmarketisaround20%,orapproximately2.3million.

MarketingStrategy

Thecompanyisemployinganinnovativecuttingedgemarketingstrategydesignedtolowermarketingcostswhilecreatingbuzzanddrivinghighpotentialcustomerstothecompanyandgettingpermissionfromthemtomarketdirectlytothem.Asweepstakesstrategybasedonapointssystemwilldrawcustomerstothecompanybetterthantraditionalmarketingintoday’shyper-advertisedworld.ThecombinationofBayouStyle’sinnovativeproductsandmarketingstrategygivethecompanyseveralextremelystrongcompetitiveadvantages.

TheCompany

BayouStylehasbeenindevelopmentforfiveyears:

allinfrastructuresnecessarytotakethecompanytothenextlevelareinplace.TheHoguebrothershavetheexperienceandexpertisetosuccessfullyguidethecompany.Thewebsiteisestablishedandperformingwell,andthecompanyalreadyhasanexcellentreputationonwhichtobuild.

Financial

Thecompanyisseekinga$150,000lineofcreditfromCarterFederaltobeusedtofinishdevelopmentofthenewproducts,establishmanufacturinginChina,developpackaging,andworkingcapitalsupportthroughtheseasonalitycashflowcyclesofthehuntingmarket.Thelinewillbepaiddownattheendofthesellingseasoneveryyear,afterChristmas.

II.CompanyDescription

“BayouStyle…”LLC,alimitedliabilitycompanydomiciledinShreveport,Louisiana,isanewproductdevelopment,limitedmanufacturing,marketing,anddistributione-commercecompanyfocusingonthebiggamehuntingmarket.Thecompanyiscurrentlyadministeredfromahome-basedofficelocatedat271SawgrassDrive,Shreveport,LA71106.Allproductionandwarehousingtakesplaceata2500squarefootbuildinglocatedat9212YoureeDrive.

Additionaldetailedinformationcanbefoundonthecompany’swebsite:

.

TheFounderandPresidentofthecompanyisWayneHogue.

BayouStyle’sstrategicgoalistodevelopanddominateanewnichemarketwithinthehuntingmarket:

everythingabiggamehunterneedsaftertheshot.Theneedsthecompanywilladdressincludeliftingtheharvestedanimalontothebackofa4-wheelerorpickup,hoistingtheanimalintotheairforskinningandevisceration,skinningtheanimal,andthencleaningandprocessingthefinishedcarcass.Thecompany’sproductsthataddresstheseneedscanbeusedanywherefromhome,wherethereisaccesstoelectricity,tohuntingcampswhere12voltvehiclepowerisavailable,toveryremotelocationswithnopoweratall.

MissionStatement

“BayouStyle…”makescustomersandstakeholdershappywiththeirentireexperiencewithus,andourcommunityproud,bybeingaremarkableworld-classcompany;innovating,creatinganddeliveringextraordinaryproductsandservicewhilemaintainingloftyvalues,morals,creativity,innovation,change,andgrowthasguidingfactorsinthecompanyculture.

DevelopmenttoDate

BayouStylebeganasaclassprojectwhileWaynewasattendingLSUinShreveport,pursuingaMaster’sofBusinessAdministrationdegreewhichhereceivedin2003.ThecompanywasfirstdevelopedaroundfinefinishedwoodenproductsthatWayneproducedinthegarageathome.AstorywithseveralphotosintheShreveportTimeshelpedtopushtheprojectalongfasterthananticipatedwhenitelicitedinterestfromoneofthelocalcasinos.

WaynedevelopedthewebsiteandbegansellingproductsoneBayin2004.Thewebsiteunderwentamajoradvancementin2005andhassinceprogressedtoitscurrentversionasWayne’sproficiencywithDreamweaver,graphicsdesign,andcodewritingdeveloped.

Wayne,whoteachesEntrepreneurshipandsmallbusinessmanagementatLSUS,hasalwaysusedBayouStyleasarealworldexampleintheclassesheteaches.Everystepofthedevelopmentprocesshasbeenusedtoeducatestudents.Usingthecompanyinthiswayhasalsocontributedtoitsslowprogresstoitscurrentstage.Eachstephasbeenpurposefullyslowanddeliberate.Thecompanyisnowgoingtoconcentrateongrowthandprofitability;however,itwillstillbeusedinclasses.

Thewoodenproductshavegraduallybeendroppedfromtheproductline,becauseoflackofprofitability;however,theyservedtheirpurposeasproxyproductsnecessaryfordevelopingthecompanyinfrastructuretoitspresentposition.Thecompanyhasnowdevelopedtothepointwhereallnecessaryproducts,systems,andconnectionsareinplacetotakethecompanytofullscalestatus.

Thecurrentslateofproducts,andthoseindevelopment,isaresultoftheHoguebrother’slifelongparticipationindeerhunting.TheentireHoguefamilyalwayshuntedtogetherwhichmandatedovertheyearsthattheydevelopthenecessaryproficiencyinalloftheprocessesinvolvedindeerhunting,mostespeciallytheskinningandprocessingjobafterdeerareharvested.

TheHoguebrothersalsopossessinsideexperienceandexpertiseinthehuntingindustryasWaynefoundedandoperatedanArcheryProShopinRustonintheearly1990’s.Davidwasintricatelyinvolvedintheentirebusinessprocessalso.

Currently,mostoftheequipment,softwareandexpertisenecessarytodesignanddevelopnewproductshavebeenobtainedalongwithmostofthetoolsandequipmentnecessarytosupportnewproductdevelopmentandverylimitedmanufacturing.Marketinganddistributiontoolsandcontactshavebeeninitiatedandwerepreliminarilyusedduringthe2006huntingbuyingseason.

Thecompanyisinpositiontotransitiontoafull-scaleoperationandattackthetargetmarket.

OrganizationalDetails

Ownership/Management-BayouStyleisownedbythefounder,WayneHogue.

Employees-TheCompanyhasnopaidemployeestodate.Employeeswillbehiredonlyasneeded.Alloftheprincipleswillmaintaintheircurrentfull-timejobsandotherfamilymembersandfriendswillbedraftedtohelpfillspecificneeds.Collegeinternsmaypossiblybebroughtintohelpwiththecompanymarketing,especiallyinthetradeshowsduringAugustandSeptember.Additionalemployeeswillbeaddedasneeded.

Theownerswillmaintaintheircurrentemploymentandnotdrawpayfromthecompanyuntilsuchtimeasthecompanyhasreachedsalesandprofitabilitylevelsnecessarytosupportsuch.

Funding-Fundingofthecompanytodatehascomefromthepersonalaccountsoftheownersandfromincomegeneratedfromsales.Approximately$60-65,000hasbeeninvestedinthedevelopmentofthecompanytodate.Theownersarenowseekingalineofcredittobeusedtocompletethedevelopmentofnewproducts,setupoffshorecontractmanufacturing,developpackaging,fundtheplannedmarketingstrategy,andotherprocessesdetailedinthisplan.

FinancialStatus-TheCompanycurrentlyhasapproximately$14,000incashandapproximately$9,000ininventoryandequipment.

Insurance-ProductLiabilityInsurance,$1,000,000peroccurrence,andBusinessPersonalPropertyInsurance,$20,000,isinplacethroughANPACLouisianaInsuranceCompanythroughlocalagentsTag&AllisonHolley.

CPA-TheCompany’sCPAisRitaHummingbirdofHummingbirdKingCPAsinShreveport.InhousebookkeepingwillbeperformedbyRobin,whoisbecomingskilledwithQuickBooks.ThecompanyhasbeensetupinQuickBooksforseveralyears.

ManagerialAssistance-AssistancecomesfromtheLSUSSBDCwhereWaynehasbeenanactiveclientsinceBayouStyle’sinception.OtherassistanceisreadilyavailablefromthefacultyintheLSUSCollegeofBusinesswhereWayneworks.Alawyerwillberetainedonanasneededbasisandafullboardofadvisorswillbeassembledwhenthecompanyreachesascalethatjustifiesaboard.

Community&SocialResponsibility-TheCompany,whenable,willpubliclyandfinanciallysupportprogramsandinitiativesthatsupporthunting,children,andconservation.Wearesupportedbythehuntingcommunitythereforeweareresponsibleforworkingtoprogressthehuntingcommunityintheeyesofthegeneralpublicandincreasingparticipationinhunting,especiallybykids,inordertoperpetuatethesportintothefuture.

Patents-Twopatentapplicationshavebeenfiled,oneontheHogueSingletre