多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguistics.docx

多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguistics.docx

《多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguistics.docx》由会员分享，可在线阅读，更多相关《多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguistics.docx（10页珍藏版）》请在冰豆网上搜索。

多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguistics

多模态话语分析Multimodal_Discourse_Analysis__Systemic_Functional_Perspectives__Open_Linguistics_

MultirnodalDiscourseAnalysis

Systemic-FunctionalPerspectivesOpenLinguisticsSeries

SeriesEditor

RobinFawcett,CardiffUniversity

Theseriesis'open'intworelatedways.First,itisnotconfinedtoworksassociatedwith

anyoneschooloflinguistics.Foralmosttwodecadestheserieshasplayedasignificant

roleinestablishingandmaintainingthepresentclimateof'openness'inlinguistics,and

weintendtomaintainthistradition.However,weparticularlywelcomeworkswhich

explorethenatureanduseoflanguagethroughmodellingitspotentialforuseinsocial

contexts,orthroughacognitivemodeloflanguage-orindeedacombinationofthetwo.

Theseriesisalso'open'inthesensethatitwelcomesworksthatopenout'core'

linguisticsinvariousways:

togiveacentralplacetothedescriptionofnaturaltextsandthe

useofcorpora;toencompassdiscourse'abovethesentence';torelatelanguagetoother

semioticsystems;toapplylinguisticsinfieldssuchaseducation,languagepathologyand

law;andtoexploretheareasthatliebetweenlinguisticsanditsneighbouringdisciplines

suchassemiotics,psychology,sociology,philosophy,andculturalandliterarystudies.

Continuumalsopublishesaseriesthatoffersaforumforprimarilyfunctional

descriptionsoflanguagesorpartsoflanguages?

FunctionalDescriptionsofLanguage.

RelationsbetweenlinguisticsandcomputingarecoveredintheCommunicationinArtificial

Intelligenceseries,twoseries,AdvancesinAppliedLinguisticsandCommunicationinPublicLife,

publishbooksinappliedlinguisticsandtheseriesModernPragmaticsinTheoryandPractice

publishesbothsocialandcognitiveperspectivesonthemakingofmeaninginlanguage

use.Wealsopublisharangeofintroductorytextbooksontopicsinlinguistics,semiotics

anddeafstudies.

Recenttitlesinthisseries

ClassroomDiscourseAnalysis:

AFunctionalPerspective,FrancesChristie

ConstruingExperiencethroughMeaning:

ALanguage-basedApproachtoCognition,

M.A.K.HallidayandChristianM.I.M.Matthiessen

CulturallySpeaking:

ManagingRapportthroughTalkacrossCultures,HelenSpencer-Oateyed.

EducatingEve:

The'LanguageInstinct'Debate,GeoffreySampson

EmpiricalLinguistics,GeoffreySampson

GenreandInstitutions:

SocialProcessesintheWorkplaceandSchool,FrancesChristieand

J.R.Martineds

TheIntonationSystemsofEnglish,PaulTench

LanguagePolicyinBritainandFrance:

TheProcessesofPolicy,DennisAger

LanguageRelationsacrossBeringStrait:

ReappraisingtheArchaeologicalandLinguisticEvidence,

MichaelFortescue

LearningthroughLanguageinEarlyChildhood,ClarePainter

PedagogyandtheShapingofConsciousness:

LinguisticandSocialProcesses,FrancesChristieed.

RegisterAnalysis:

TheoryandPractice,MohsenGhadessyed.

RelationsandFunctionswithinandaroundLanguage,PeterH.Fries,MichaelCummings,

DavidLockwoodandWilliamSpruielleds

ResearchingLanguageinSchoolsandCommunities:

FunctionalLinguisticPerspectives,

LenUnsworthed.

SummaryJustice:

JudgesAddressJuries,PaulRobertshaw

SyntacticAnalysisandDescription:

AConstructionalApproach,DavidG.Lockwood

ThematicDevelopmentsinEnglishTexts,MohsenGhadessyed.

WaysofSaying:

WaysofMeaning.SelectedPapersofRuqaiyaHasan.CarmenCloran,David

ButtandGeoffreyWilliamseds

Words,MeaningandVocabulary:

AnIntroductiontoModernEnglishLexicology,HowardJackson

andEtienneZéAmvela

WorkingwithDiscourse:

MeaningbeyondtheClause,J.R.MartinandDavidRoseMultimodalDiscourseAnalysis

Systemic-FunctionalPerspectives

EditedbyKayL.O'Halloran

continuum

LONDONNEWYORKContinuum

TheTowerBuilding15East26thStreet

11YorkRoadNewYork

LondonSE17NXNY10010KayL.O'Halloran2004

Allrightsreserved.Nopartofthispublicationmaybereproducedortransmitted

inanyformorbyanymeans,electronicormechanical,includingphotocopying,

recording,oranyinformationstorageorretrievalsystem,withoutpriorpermission

inwritingfromthepublishers.

BritishLibraryCataloguing-in-PublicationData

AcataloguerecordforthisbookisavailablefromtheBritishLibrary.

ISBN:

0-8264-7256-7

LibraryofCongressCataloguing-in-PublicationData

AcataloguerecordforthisbookisavailablefromtheLibraryofCongress.

TypesetbyRefineCatchLimited,Bungay,Suffolk

PrintedandboundinGreatBritainbyMPGBooksLtd,Bodmin,CornwallContents

Introduction1

KayL.O'Hallomn

PartI

Three-dimensionalmaterialobjectsinspace

1OperaLudentes:

theSydneyOperaHouseatworkandplay11

MichaelO'Toole

2MakinghistoryinFromColonytoNation:

amultimodalanalysis

ofamuseumexhibitioninSingapore28

AlfredPangKahMeng

3AsemioticstudyofSingapore'sOrchardRoadandMarriott

Hotel55

SafeyatonAlias

PartII

Electronicmediaandfilm

4Phaseandtransition,typeandinstance:

patternsinmediatexts

asseenthroughamultimodalconcordancer83

AnthonyP.Baldry

5Visualsemiosisinfilm109

KayL.O'Halloran

6Multisemioticmediationinhypertext131

ArthurKokKumChiew

PartIII

Printmedia

7TheconstrualofIdeationalmeaninginprintadvertisements163

CheongTinYuenviCONTENTS

8Multimodalityinabiologytextbook196

LiboGuo

9Developinganintegrativemulti-semioticmodel220

VictorLimFei

Index247Thisbookisdedicatedtomymother,JanetO'HalloranThispageintentionallyleftblankIntroduction

KayL.O'Halloran

Multi-modalDiscourseAnalysisisacollectionofresearchpapersinthefieldof

multimodality.Thesepapersareconcernedwithdevelopingthetheoryand

practiceoftheanalysisofdiscourseandsiteswhichmakeuseofmultiple

semioticresources;forexample,language,visualimages,spaceandarchi-

tecture.Newsocialsemioticframeworksarepresentedfortheanalysisofa

rangeofdiscoursegenresinprintmedia,dynamicandstaticelectronic

mediaandthree-dimensionalobjectsinspace.Thetheoreticalapproach

informingtheseresearcheffortsisMichaelHalliday's1994systemic-

functionaltheoryoflanguagewhichisextendedtoothersemioticresources.

Theseframeworks,manyofwhichareinspiredbyMichaelO'Toole's1994

approachinTheLanguageofDisplayedArt,arealsousedtoinvestigatemean-

ingarisingfromtheintegrateduseofsemioticresources.

Theresearchpresentedhererepresentstheearlystagesinashiftoffocus

inlinguisticenquirywherelanguageuseisnolongertheorizedasanisolated

phenomenonsee,forexample,Baldry,2000;Kress,2003;Kressandvan

Leeuwen,1996,2001;ledema,2003;Ventolaetal.,forthcoming.The

analysisandinterpretationoflanguageuseiscontextualizedinconjunction

withothersemioticresourceswhicharesimultaneouslyusedforthecon-

structionofmeaning.Forexample,inadditiontolinguisticchoicesandtheir

typographicalinstantiationontheprintedpage,1multimodalanalysistakes

intoaccountthefunctionsandmeaningofthevisualimages,togetherwith

themeaningarisingfromtheintegrateduseofthetwosemioticresources.

Todate,themajorityofresearchendeavoursinlinguisticshavetendedto

concentratesolelyonlanguagewhileignoring,oratleastdownplaying,the

contributionsofothermeaning-makingresources.Thishasresultedin

ratheranimpoverishedviewoffunctionsandmeaningofdiscourse.

Languagestudiesarethusundergoingamajorshifttoaccountfullyfor

meaning-makingpracticesasevidencedbyrecentresearchinmultimodality

forexample,Baldry,2000;CallaghanandMcDonald,2002;ledema,2001;

Jewitt,2002;Martin,forthcoming;Kress,2000,2003;Kressetal.,2001:

KressandvanLeeuwen,1996,2001;Lemke,1998,2002,2003;O'Halloran,

1999a,2000,2003a,2003b;Royce,2002;Thibault,2000;Unsworth,2001;

Ventolaetal.,forthcoming;ZammitandCallow,1998.

MultimodalDiscourseAnalysiscontainsaninvitedpaperbyMichael2INTRODUCTION

O'Toole,afoundingscholarintheextensionofsystemic-functionaltheory

tosemioticresourcesotherthanlanguage.Thecollectionalsofeaturesan

invitedcontributionfromAnthonyBaldry,aforerunnerintheuseofinform-

ationtechnologyforthedevelopmentofmultimodaltheoryandpractice.

TheremainingsevenresearchpapershavebeencompletedbyKay

O'HalloranandherpostgraduatestudentsintheSemioticsResearchGroup

SRGintheDepartmentofEnglishLanguageandLiteratureatthe

NationalUniversityofSingapore.TheSRGhasbeenactivelyinvolvedin

researchinsystemic-functionalapproachestomultimodalityoverthe

period1999-2003.

Thepapersareorganizedintosectionsaccordingtothemediumofthe

discourse:

PartIwhichisconcernedwiththree-dimensionalmaterialobjects

inspace,PartIIwhichdealswithelectronicmediaandfilmandPartIII

whichcontainsinvestigationsintoprintmedia.Thetheoreticaladvances

presentedinthisvolumeareillustratedthroughtheanalysisofarangeof

multimodaldiscoursesandsites,someofwhichareSingaporean.These

contributionsrepresentacriticalyetsensitiveinterpretationofeveryday

discoursesinSingapore.Thus,likealldiscourse,theyaregroundedinlocal

knowledge,butduetotheuniversalityofthesemioticmodelbeingused,

theyareapplicabletosimilartextsinanyculture.Abriefsynopsisofeach

paperinthiscollectionisgivenbelow.

InMichaelO'Toole'sopeningpaperinPartI,'OperaLudentes:

the

SydneyOperaHouseatworkandplay',asystemic-functionalanalysisof

architectureO'Toole,1990,1994isusedtoconsiderinturntheExperien-

tial,InterpersonalandT