西南财经大学商务英语.docx

西南财经大学商务英语.docx

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西南财经大学商务英语

Chapter1IntroductiontoInternationalBusiness

Date:

Week1

Grade:

SophomoreClasses（SecondSemester）

Time:

3classperiods

I.TeachingObjectives：

1.StudentswillgetageneralknowledgeofInternationalBusiness,includingthedefinitionoftheInternationalBusinessandsomebasicconcepts.

2.StudentswillknowthereasonwhyInternationalTradetakesplaceandtheclassificationofInternationalTradeaccordingtodifferentcriteria.

3.StudentswillstudythedefinitionandevolutionofInternationalSettlements.

II.Resources/Materials:

1.Textbook:

邹勇，《国际商务英语――理论与实务》。

上海财经大学出版社，2008

2.PPTslideshows:

Introductiontointernationalbusiness

III.ActivitiesandProcedures:

1.Pre-learning（10minutes）

Giveabriefintroductiontotheinternationalbusinessandaskstudentstogiveageneralimpressionontheinternationaltrade.Thengivetheexactdefinitionofinternationalbusiness,whichistheworldwideexchangeofgoodsandservicesamongnations,generallyusingsomeformsofcurrencyaspayment.

2.While-learning

PartOne:

Explainsomespecialterms（20minutes）

Forexample:

（1）Transittrade:

itmeansthatcommoditiesaresentintothebuyermarketbypassingthroughthefrontierofathirdcountryduetosomespecialgeographicalpositionortimeandcost-saving.Thiskindoftradeistransittradeforthethirdcountry.

（2）Absoluteadvantageistheabilityofacountrytoproduceaspecialgoodwithfewerresources（perunitofoutput）thanitstradingpartners.

（3）Comparativeadvantageistheabilityofacountrytoproduceaspecificgoodwiththeloweropportunitycostthanitstradingpartner.

PartTwo:

Textanalysis（50minutes）

Makeadetailedexplorationofthetext,helpthestudentsunderstandthekeypointsanddifficultpointsinthetext;comprehendtheclassificationofinternationaltradeandnewelectronicdevicesusedininternationalsettlement.

3.Discussion（25minutes）

DiscussthedifferencebetweenourcountryandAmerican’scomparativeadvantages.

Firstly,letthestudentspresenttheirideasvoluntarily.Thencommentontheirpresentationmainlytoencouragethem.Finallysummarizesomeimportanttraitsofourcountry’sinternationaltradeaccordingtotheirpresentations.

4.Post-learning（15minutes）

Givethestudentssometimetoreviewwhathavebeenlearnedinclassandanswertheirquestionsiftheyhave.

5.Exercises（15minutes）

AskstudentstodoalltheexercisesofChapteroneafterclassandsupplyanswerstothemeitherinclasstimeorviainternet.Commentondifficultones.Havethemself-studyChaptertwo.

IV.Assignments：

1.TranslatethefollowingChinesetermsintoEnglish.

国际贸易比较优势

国际信贷绝对优势

汇付货币

托收非现金结算

原产地说明书保险单

2.TranslatethefollowingEnglishtermsintoChinese.

Internationalsettlementfinancialdocuments

Titledocumentsconstructivedelivery

Chequepromissorynote

Billofexchangemonetaryconversion

BalanceoftradeEuropeanUnion

3.Questionsfordiscussion.

1）Whatisinternationalbusiness?

Whatarethefactorsweshouldknowininternationalbusiness?

2）Whypeopleindifferentcountriesneedexportandimport?

3）Ifyouareamanagerinanexportcompany,whatkindofthingsyoushouldtakeintoconsiderationwhenwedobusinesswithtradingpartyfromdifferentcountry?

4.Whatisyourunderstandingofthefollowingsentences?

Andthentranslatethem.

1）Intoday’seconomicworld,neitherindividualsnornationsareself-sufficient.Nationshaveutilizeddifferenteconomicresourceswhilepeoplehavedevelopeddifferentskills.Thisisthefoundationofworldtradeandeconomicactivity.

2）Soinsteadofbarter,whichisthetradeofgoodswithoutanexchangeofmoney,theUnitedStatesreceivesmoneyinpaymentforwhatitsells.

3）Foreigntradealsooccursbecauseacountryoftendoesnothaveenoughofaparticularitemtomeetitsneeds.

4）Nationstrytomaintainafavorablebalanceoftrade,whichassuresthemofthemeanstobuynecessaryimports.

5）Thiskindofdeliveryiscalledconstructivedeliveryorsymbolicdeliveryincontrasttoactualdeliverinearlyinternationalsettlementwheregoodsaredeliveredonlywhentheyarephysicallyinthehandsofthebuyer,whengoodshavebeendocumented,theyhavechangedthelandscapeoftheinternationalsettlementgreatlybecauseboththedeliveryandthepaymentaremadeagainstdocumentsratherthantheactualgoods.

5.PrepareforChapter2

2Chapter2BusinessNegotiation

Date:

Week1

Grade:

SophomoreClasses（SecondSemester）

Time:

3classperiods

I.TeachingObjectives：

1.StudentswillgetageneralknowledgeofBusinessNegotiation,includingthedefinitionandimportanceoftheBusinessNegotiation.

2.StudentswillstudytheBusinessNegotiationindetail,andtheymustmasterthepreparationandthegeneralprocedureofBusinessNegotiation.

3.StudentswillstudytheprinciplesofBusinessNegotiation.

II.Resources/Materials:

1.Textbook:

邹勇，《国际商务英语――理论与实务》。

上海财经大学出版社，2008

2.PPTslideshows:

Introductiontointernationalbusiness

III.ActivitiesandProcedures:

1.Pre-learning（10minutes）

Giveabriefintroductiontothebusinessnegotiationandaskstudentstogiveageneralimpressiononit.Thenhaveanoverviewofbusinessnegotiationandstudytheimportanceofbusinessnegotiation.

2.While-learning

PartOne:

explainsomespecialterms（20minutes）

Forexample:

（1）Anofferisaproposaloftermsandconditionspresentedinapotentialcontractbyoneparty,calledtheofferor,toanotherparty,calledtheofferee.Forthesakeoftheagreementtobebinding,theoffereemustfirstaccepttheoffer;otherwisethereisnolegal-contract.

（2）Acounter-offerisanoffermadebyanoffereetoanoffereor,acceptingsometerms.Itcanbemadeverballyorinwriting.Likeanoffer,acounter-offerisalsooftwokinds,onewithengagement,andtheotherwithoutengagement.Acounter-offer,infact,isarejectionoftheoffer.Hence,itisanewofferandatthesametime,theoriginalofferlapses.

（3）Acontractisanagreementthatcreatesanobligation,whichisabinding,legallyenforceableagreementbetweentwoormorecompetentparties.

PartTwo:

textanalysis（50minutes）

Makeadetailedexplorationofthetext,helpthestudentsunderstandthekeypointsanddifficultpointsinthetext;comprehendthepreparation,generalprocedureandprinciplesofbusinessnegotiation.

3.Discussion（25minutes）

Discussthemainstepstoreachanagreement.

Firstly,letthestudentspresenttheirideasvoluntarily.Thencommentontheirpresentationmainlytoencouragethem.Finallysummarizesomeimportantstepsinreachinganagreementaccordingtotheirpresentations.

4.Post-learning（15minutes）

Givethestudentssometimetoreviewwhathavebeenlearnedinclassandanswertheirquestionsiftheyhave.

5.Exercises（15minutes）

AskstudentstodoalltheexercisesofChaptertwoafterclassandsupplyanswerstothemeitherinclasstimeorviainternet.Commentondifficultones.Havethemself-studyChapterthree.

IV.Assignments：

1.TranslatethefollowingChinesetermsintoEnglish:

发盘可撤销的

目标市场一般交易条件

虚盘信用证明

实盘合同

撤回发盘人

2.TranslatethefollowingEnglishtermsintoChinese.

Negotiationteambusinessrange

Annualsalesvolumeconcludeanegotiation

Salesconfirmationexpirydate

Marketingintermediarysubjecttopriorsale

Qualifiednegotiatorspotentialpartner

3.Questionsfordiscussion.

1）Whatisthepreparationofasuccessfulnegotiation?

2）Whatarethemainstepstoreachanagreement?

3）Whataspectsshouldanofferwithengagementconsistof?

4）Discusstheprinciplesusinginnegotiation.

4.Translation.

1）为了达成协议，商务谈判通常有四个环节，即：

询价与回复、报盘与还盘、接受报盘和签

订合同。

商务实践中并非每一项交易都必经这四个环节。

法律学者通常从报盘和接受报盘这两方面来讨论合同是否成立。

为达到协议，双方必须进行讨价还价，并在法律方面给予充分的考虑。

而双方进入在这种“讨价还价”的交流时，这种交流是以一方报盘和另一方接受报盘的形式出现的。

2）Generallyspeaking,strategymaybedefinedas“theoverallplanusedtogainadvantageovertheopponentorachievesomeend’.Tacticsmaybedefinedas“themeansbywhichthestrategicobjectiveisachieved”.Inotherwords,thepurposeofstrategicplanningistospelloutwhathastobedonetoproduceafinalagreementthatisclosertoone’sownopeningpositionthanthatoftheotherparty.Tacticsreferstothegameplaysthatmaybeusedtogainspecificadvantagesduringthecourseofthenegotiation.Onceastrategyhasbeenchosen,tacticsmustbedevisedtoassurethatthegoalsareattained.Whilemanystrategycategoriescanalsobeusedastactics,theydifferinthatthelatterisusuallyatemporarymeasuredevisedtoachieveaspecificresult.

5.PrepareforChapter3

Chapter2BusinessNegotiation

Date:

Week1

Grade:

SophomoreClasses（SecondSemester）

Time:

3classperiods

I.TeachingObjectives：

1.StudentswillgetageneralknowledgeofBusinessNegotiation,includingthedefinitionandimportanceoftheBusinessNegotiation.

2.StudentswillstudytheBusinessNegotiationindetail,andtheymustmasterthepreparationandthegeneralprocedureofBusinessNegotiation.

3.StudentswillstudytheprinciplesofBusinessNegotiation.

II.Resources/Materials:

1.Textbook:

邹勇，《国际商务英语――理论与实务》。

上海财经大学出版社，2008

2.PPTslideshows:

Introductiontointernationalbusiness

III.ActivitiesandProcedures:

1.Pre-learning（10minutes）

Giveabriefintroductiontothebusinessnegotiationandaskstudentstogiveageneralimpressiononit.Thenhaveanoverviewofbusinessnegotiationandstudytheimportanceofbusinessnegotiation.

2.While-learning

PartOne:

explainsomespecialterms（20minutes）

Forexample:

（1）Anofferisaproposaloftermsandconditionspresentedinapotentialcontractbyoneparty,calledtheofferor,toanotherparty,calledtheofferee.Forthesakeoftheagr