英语口语报告.docx

英语口语报告.docx

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英语口语报告

ReportoftheSWOT

11国贸2班

Materialcollect:

瞿辉11212230

PPTdesign:

徐飞翔11212212

Datasummary:

沈小飞11212226

Reportwriting:

孙超11212216

DATE:

2014.05

1.TheriseanddevelopmentofSFexpress.

SFEXPRESSwasestablishedin1993MarchinGuangdong.TheinitialstageofbusinessbetweenShundeandHongkongdaycourierservice.Withtheincreaseincustomerdemand,servicenetworkextendstoZhongshan,FanYu,ShunFengJiangmenandFoshanetc..In1996,withthedevelopmentoftheincreaseinthenumberofcustomersandthedomesticeconomy,andwillfurtherexpandthenetworktoGuangdongprovinceoutsidethecity.Tothebeginningof2010,SFexpressservicenetworkhascoveredthewholecountry32provinces,municipalitiesdirectlyunderthecentralgovernmentandHongKongandMacao,becomeoneofthebestnationalbrandsChineseexpressindustry.

顺丰速运将经营理念定位于“成就客户，推动经济，发展民族速递业”。

顺丰积极探索客户需求，不断推出新的服务项目，为客户的产品提供快速安全的流通渠道，帮助客户更快更好地对市场做出反应，推出新的产品和调整策略，缩短贸易周期，降低经营成本，促进客户竞争力的提高。

SFEXPRESSwilloperatetheconcepton"customersuccess,topromoteeconomicdevelopment,NationalExpressindustry".Shunfengactivelyexplorecustomers’needs,andconstantlyintroducenewservices,toprovidesafeandrapidcirculationchannelproductsforclients,tohelpcustomersadapttothemarketmorequickly,producenewproductsandadjustthenewstrategy,shortenthetradecycle,reducetheproductioncost,Topromotethecustomers’simprovementofcompetitiveness.

顺丰速运全部采用自建、自营的方式建立自己的速递网络，特别是2002年集团总部成立以来，更加致力于加强公司的基础建设，统一全国各个网点的经营理念，大力推行工作流程的标准化，提高设备和系统的科技含量，提升员工的业务技能和素质，努力为客户提供更优质的服务，不遗余力地塑造顺丰这一民族速递品牌。

SFEXPRESSestablishtheirowndeliverynetwork,especiallybyself-builtandself-support.Since2002,Groupheadquarterswasestablished,SFpaymoreattentiontothecompany'sinfrastructureandthemanagementideaofaunifiednationalbusinessbranch,tovigorouslypromotethestandardizationofworkprocesses,toimprovethetechnologicalcontentofequipmentandsystem,toimprovethestaff'sprofessionalskillsandquality,totrytoprovidecustomerswithmorequalityservices,tosparenoefforttocreate‘SF’—theNationalexpressbrand.

STRENGTHS.

speedadvantage

Speedisadecisivefactorinexpressdeliverymarketcompetition.Ifexpressdeliveryenterpriseswanttogetmoremarketshare,theymustputspeedinthefirstplace.Itisunderstoodthatwhethercityexpressortheinter—cityexpress,thespeedofprivateexpressdeliveryenterprisesareabout50%fasterthantheEMS.whiletheSF,isstillabout20%fasterthanotherprivateexpress.Atthesametime,SFcreatedtheirownairlinein2010,andhasitsownspecialcargo,itisquiteactivebothatthemobilityofthedistributionandtheefficiencyofthetransporationoftheexpressdelivery.obviously,isspeedwhocreatesthesuccessofSFexpress.

flexibleoperation

SFEXPRESS'smodeofoperationisflexiblethanChinaPostGroupCorporationandotherstate-runexpressdelivery.Inservicemode,privateexpressadaptthedoortodoorservice,handtohandover.SFexpressalsosupplyThedoorclosesend,thecustomerscanalsoinhandtocustomerstosendandreceivemailservice.Andtosendapackage,weight,size,deliveryrequirementsarenottoomanyrestrictions.

在服务时间上，灵活的民营快递企业更具竞争力。

顺丰目前实行的两班制，属于昼夜不间断的运营机制，保证客户的快件能够在第一时间进行中转派送。

InBusinessHours,flexibleprivateexpressenterprisesmorecompetitive.Twoshiftsandtheoperationmechanism,belongingtothearoundtheclock,toensurethatcustomersexpresscantransitdeliveryatthefirsttime.

corporationculture

SFitselfhasasetofrelativelyperfectincentiveandrewardssystem,resultinginalargenumberofresponsibility,motivatedemployeeswhichhavestrongsenseandexperienced,strongself-motivatedleadership.SFhasanumberofadvancedequipment,advancedsystemandaperfecttransportationnetwork,whichcanguaranteehighspeedandhighqualityofservice.SFhasitsownnobleenterprisevision,namely"customersuccess,topromoteeconomicdevelopmentandthedevelopmentofnationalexpressindustry"."tobecomethemosttrustedandrespectedspeedtransportationcompany".Soithasacomprehensiveenterprisevalues.

2.WEAKNESSES.

Staffqualityisgenerallylow

Thequalityrequirementsforpractitionersoftheprivateexpressisgenerallynothigh,andtheindustrytechnicalcontentislow,theinitialcapitalinvestmentisless,theindustryprofitislarge,itiseasytoaccesstothemarketandgetcheaplabour,Describedaboveresultsintheexpressdeliverymarketisnotstandard.Inaddition,themanagementtotheprivateexpressenterprisesisvacuum,someenterprisesonlypursueshort-termbenefit,loosemanagement,staffmobility,lostofthepromisestocustomersthingsalwayshappen,whichgreatlyaffectedtheoverallreputationoftheprivateexpressdeliveryenterprises.

Insufficientfunds,thefinancingchannelisnotclear.

Thelogisticsandexpressenterprisesarerelativelylargecapitalinvestmentindustry.everyyear,FedEx,UPS,DHLexpendbillionsofinvestmentexpandingandimprovingitsservice.AndSFEXPRESScompletelydependonitsowneconomicstrengthtomaintainthedevelopmentofenterprises,whichrestrictedtherapidgrowthofSFtoalargedegree.Enterprise'seconomicstrengthisnotstrongenough,butthemodeofoperationthatprovidingforoneselfstillhasaverybigrestriction.WecanknowfromtheNationalAssociationofindustryandCommerceprepared"developmentreportofChineseprivateenterprises",only4%ofprivateenterprisesfinancethroughbank,2.6%throughnonbankfinancialinstitutions,otherchannels2.9%,About90.5%ofprivateenterprisesgetmoneybyself-financingchannel.Financinghasbecomethebottleneckofprivateenterprises’sdevelopmenttosomeextent.

Expressnetworklimited.

EMSastheChinaPostalExpressbigboss,thanitwouldwithnonetworkadvantageinthedomesticexpressdelivery.ForSF,comparedwithEMSandotherlargeprivateenterprisesthebiggestdisadvantageliesinthenetworkisnotsound,inremoteorlessdevelopedarea,ShunFengexpressbusinesshasnotbeentouched,whichmoreorlessreducedthedevelopmentopportunitiesofmotion.

④Thelackoftalents

Atpresent,China'sexpressdeliveryenterprisesarelackofthesametalents,includingprivateexpressleader-SF.该表来自顺丰的一份内部通告，而其他民营快递企业状况甚至还不如顺丰，从该表可以看到，三大基地初中以下学历25153人，占总人数25.73%；高中/中专42384人，占43.35%；大专20973人，占21.45%；本科9256人，占9.47%。

三个基地大专以上学历仅占30.92%，比例较低，本科以上的更是少的可怜；高中比例占43.35%，是较理想的，但初中比例过高，达到25.73%，此比例应控制在10%以下，才能提高一线员工整体素质。

AtableofinternalnoticefromSFmeansotherprivateexpressenterprisesituationisbadthanSF.Fromthetablewecansee,Juniorhighschooldiploma,25153people,accountingfor25.73%ofthetotal;Highschool/technicalsecondaryschool42384people,accountingfor43.35%;College20973people,accountingfor21.45%;Undergraduate9256people,accountingfor9.47%.

3.OPPORTUNITIES.

OpportunitiesofChina'saccessiontoWTO

Firstofall,afterChina'saccessiontotheWTO,foreigntradewillmaintainrapidgrowthinthe20to30years.In2000China'stotalimportandexportvolumeexceeded$47 billion,arecordannualgrowthrateof31.5%ofthehistoricalrecords.By2006,China'sforeignexchangereservestotalUS$85.37 billion,rankingfirstintheworld.Theprivateexpresshavebenefitedfromforeigntrademustalsobe"drawingeffects",themarketprospectsisgood.

其次，外贸的进入胃顺丰速运带来了全新的经营理念、一流的技术及追求个性的服务方式，为顺丰速运的发展提供了学习的契机。

Secondly,foreigntradeintothestomachtoSFEXPRESShasbroughtnewbusinessphilosophy,first-classtechnologyandthepursuitofindividualityservice,providingalearningopportunityforthedevelopmentofSFEXPRESS.

DecreasingmarketsharesofEMS

CourierworkcommitteeaccordingtotheChinainternationalfreightforwardersassociationsecretary-generalLiuJianxinintroduction,in2001,theChinapostEMSmarketshareis33%,in2005tobelow20%,butalsofallingatanannualrateof4%.ThecurrentmarketshareofEMShaslessthan10%.Goouttotheinternationalgiant,systempowerisalsogrowing.Somelocalbusinessandpoint-to-pointgoodstransportingtheprivateenterpriseshaveoccupiednearly30%ofthedomesticmarketshare,thecorrespondingisthatcountry'spostalservice'sletterbusinessatrophygreatly.EMSshrinkingmarketsharemotionundoubtedlygetwiderspacefordevelopment.

Developmentofelectroniccommerce,logisticsmarkethasgreatpotential

Intotheninety,withtherapidriseofe-commerce,thenumberandtypeoflogisticsdemand.Instrongtransportdemand,drivenbyrapidgrowthofexpressfreighttraffic.InadditiontotheInternetasaplatformofe-commercewillcauseonlinetradingintoageometricgrowthspeed,thesolutionofthedistributionbottleneckneedalotofdoortodoorservice,allofthesesuitableabundantspeedluckprovidesabroadspacefordevelopment.

④Providesgoodopportunityexpressindustryrapidgrowthforincreasingdevelopment

Theexpressindustryinitselfisadevelopingindustry,thedomesticauthoritiesbelievethatthenext10to20years,theglobalexpressdeliverymarketannualgrowthratewillreach12%,andtheChinesemarketgrowthistwicethatnumber,istheworld'sfastestgrowingregions.

Inaddition,China'sthird-partylogisticsmarketisstillintheprimarystageofdevelopment.Accordingtostatistics,Chinabythethirdpartylogisticsprocessingproductsaccountforonly16%ofthefinishedproduct,bythethirdpartylogisticslinkofindustrialrawmaterialsaccountforonly20%ofChina'sthird-partylogisticsaccountsforonly2%oftheoveralllogisticsbusiness,andthatfigurewas8%intheUnitedStates,10%inEurope.Asaresult,China'sthird-partylogisticsmarketpotentialistremendous.Theowner