TouchPoint上半年品牌接触点.docx
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TouchPoint上半年品牌接触点
RevisedbyChenZhenin2021
TouchPoint上半年品牌接触点
TouchPoint2009
2009上半年品牌接触点与传播路径监测简版报告
TheFirstHalfof2009ChinaMarketBrandMonitoringIndexData
SampleReport
DCCI互联网数据中心DCCIDataCenterofChinaInternet
互联网监测研究权威机构&数据平台
2
目录Contents
Ⅰ总体概述............................................................................................................................................................5
Ⅱ报告正文..........................................................................................................................................................10
1手机品牌接触点与传播路径.............................................................................................................................10
iPhone品牌接触点与传播路径............................................................................................................10
诺基亚品牌接触点与传播路径.............................................................................................................16
三星/SAMSUNG品牌接触点与传播路径.................................................................................................22
摩托罗拉/MOTO品牌接触点与传播路径...............................................................................................22
索尼爱立信/SonyEricsson品牌接触点与传播路径...........................................................................22
参考数据：
手机品牌总体传播表现.....................................................................................................22
2电脑品牌触点与传播路径................................................................................................................................28
联想/Lenovo品牌接触点与传播路径..................................................................................................28
戴尔/DELL品牌接触点与传播路径......................................................................................................28
惠普/HP品牌接触点与传播路径..........................................................................................................28
华硕/ASUS品牌接触点与传播路径......................................................................................................28
索尼/SONY品牌接触点与传播路径......................................................................................................28
参考数据：
电脑品牌总体传播表现.....................................................................................................28
3数码相机品牌接触点与传播路径.....................................................................................................................28
索尼/SONY品牌接触点与传播路径......................................................................................................28
佳能/CANON品牌接触点与传播路径....................................................................................................28
三星/SAMSUNG品牌接触点与传播路径.................................................................................................28
尼康/Nikon品牌接触点与传播路径....................................................................................................28
奥林巴斯/Olympus品牌接触点与传播路径.........................................................................................28
参考数据：
数码相机品牌总体传播表现..............................................................................................28
4数码摄像机品牌接触点与传播路径.................................................................................................................28
索尼/SONY品牌接触点与传播路径......................................................................................................28
佳能/CANON品牌接触点与传播路径....................................................................................................28
JVC品牌接触点与传播路径..................................................................................................................28
松下/Panasonic品牌接触点与传播路径.............................................................................................28
三星/SAMSUNG品牌接触点与传播路径.................................................................................................28
参考数据：
数码摄像机品牌总体传播表现..........................................................................................28
5MP3/MP4品牌接触点与传播路径.....................................................................................................................29
苹果/Apple品牌接触点与传播路径....................................................................................................29
索尼/SONY品牌接触点与传播路径......................................................................................................29
纽曼/Newsmy品牌接触点与传播路径力...............................................................................................29
爱国者/Aigo品牌接触点与传播路径..................................................................................................29
OPPO品牌接触点与传播路径................................................................................................................29
参考数据：
MP3/MP4品牌总体传播表现............................................................................................29
6空调品牌接触点与传播路径.............................................................................................................................29
格力/GREE品牌接触点与传播路径......................................................................................................29
海尔/Haier品牌接触点与传播路径....................................................................................................29
美的/Midea品牌接触点与传播路径....................................................................................................29
奥克斯/AUX品牌接触点与传播路径....................................................................................................29
志高/Chigo品牌接触点与传播路径....................................................................................................29
3
参考数据：
空调品牌总体传播表现.....................................................................................................29
7电视机品牌接触点与传播路径.........................................................................................................................29
长虹/CHANGHONG品牌接触点与传播路径.............................................................................................29
创维/SKYWORTH品牌接触点与传播路径...............................................................................................29
康佳/Konka品牌接触点与传播路径....................................................................................................29
TCL品牌接触点与传播路径..................................................................................................................29
海信/Hisense品牌接触点与传播路径.................................................................................................29
参考数据：
电视机品牌总体传播表现.................................................................................................29
8冰箱品牌接触点与传播路径.............................................................................................................................29
海尔/Haier品牌接触点与传播路径....................................................................................................30
新飞/XINFEI品牌接触点与传播路径..................................................................................................30
西门子/Siemens品牌接触点与传播路径.............................................................................................30
美菱/Meiling品牌接触点与传播路径.................................................................................................30
伊莱克斯/Electrolux品牌接触点与传播路径...................................................................................30
参考数据：
冰箱品牌总体传播表现.....................................................................................................30
9洗衣机品牌接触点与传播路径.........................................................................................................................30
海尔/Haier品牌接触点与传播路径....................................................................................................30
小天鹅品牌接触点与传播路径.............................................................................................................30
西门子/Siemens品牌接触点与传播路径.............................................................................................30
松下/Panasonic品牌接触点与传播路径.............................................................................................30
LG品牌接触点与传播路径....................................................................................................................30
参考数据：
洗衣机品牌总体传播表现.................................................................................................30
10银行品牌接触点与传播路径...........................................................................................................................30
中国工商银行品牌接触点与传播路径................................................................................................30
中国建设银行品牌接触点与传播路径................................................................................................30
招商银行品牌接触点与传播路径.......................................................................................................30
中国银行品牌接触点与传播路径.......................................................................................................30
深圳发展银行品牌接触点与传播路径................................................................................................30
参考数据：
银行品牌总体传播表现...................................................................................................30
11汽车品牌接触点与传播路径...........................................................................................................................30
宝马/BMW品牌接触点与传播路径......................................................................................................30
大众品牌接触点与传播路径...............................................................................................................30
奥迪/Audi品牌接触点与传播路径..........................................................................
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