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在线旅游外文文献翻译最新译文资料
文献出处:
UGretzel.ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment[J].Tourismmanagement,2015,31
(2):
179-188.
原文
ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment
UGretzel
Abstract
OnlinetravelindustryasthecombinationoftourismandtheInternet,havedifferentcharacteristicswiththetraditionaltourism.Inthisprocess,theInternetisalwaysplayinganimportantroleintheworld.Withtheprogressofthesociety,theInternettechnologyperfectfusiontogetherwiththetraditionalcommerce,hasgivenrisetoaneweconomicform,namelytheelectroniccommerce.Electroniccommerceappearedwaspenetratedintosocietyatanalarmingrateofallwalksoflife,tobringallwalksoflifethesubversive,newchanges.Thespeedingupofthemodernizationprocess,makingonlinetravelservicesandonlinetravelservicesbusinessmodelalsohavedifferentcharacteristicsandfeatures.
Keywords:
e-commerce,onlinetravel,businessmodel
1Introduction
Comparedwithapreviousanytechnologicalrevolutioninthecomputernetworkiswidelyusedforthesymbolofthesocialimpactofmodernscienceandtechnologyrevolutioninbothdepthandbreadthisunprecedented,itisinthehumanintotheinformationagealsocreatedanewindustry,informationtechnologyindustry.Electroniccommerceifitshowsstrongvitalityandinfluence,itsimpactonthesocietyasawholebothinbreadthandindeptharefarmorethananytimebeforethescientificandtechnologicalachievements.Ontheonehand,itforcedfirmstotransferthelineofsighttothetraditionalbusinessconstraints,acrosstheexistingcompetitionboundariestocreateanewmarket.Ontheotherhand,italsocreateconditionsfortheadjustmentofenterprisebusinessmodel.Enterprisebusinessmodel,itsessenceisbusinessmodeldesignandimplementationofbusinessmodelofsystemicframeworkandtools.Therefore,inthiswithdifferentiation,personalizedforthedemandofthemainstreammarketenvironment,companiescancreate,practiceitsstrategyisessentiallyreferstotheenterprisebusinessmodelinnovationisvalid.
Thebiggestcharacteristicistocustomersoftourismdemandelasticity,sensitivetotheenvironment.ThepenetrationofthethoroughapplicationoftheInternetande-commerceisboundtohaveasignificantimpactonthedevelopmentoftheindustry.Therefore,theenterprisecanbeinawholenewperspectiveofbusinessmodelinnovationasthestartingpointistheaccesstoresources,improveabilityandthekeytoachievestrategiccompetitiveadvantage.
2Literaturereview
Theriseofonlinetravelservicesanddevelopment,andchangedfromthewoodencurveofthedevelopmentoftourismindustryandtourismenterprisesoperatingmodeandbusinessprocess,influenceismore,Iwanttofocustenonlinetravelservicemanagement,therelationshipofrelevantinterestgroups,businessmodel,sales,andpureway,successfulexperienceandthedevelopmenttrendofthefuture.
Fesenraaier(2008)analyzedthebusinesssituationandbusinessmodels.Thinktherearethreekindsofoperationmode:
generaltouristinformationservicewebsite,onlinetravelbookingserviceagents,travelserviceandtravelproductssuppliersdirectly.AnalyzesthetravelwebsiteworksintheUnitedStates,theU.S.travelsitesisthebrandcooperation,preferentialprices,thenetworkmarketing,servicefeesandothermeasurestoboostprofits.Sigak(2007)discussesthesocialnetworksuchastheuseandmanagementofnewtechnologyofweb2.0,web2.0combinedwithonlinetravelisanewinnovation,willsetupanewonlinetravelbusinessmodel,theuseandmanagementofweb2.0willbetoinfluencebusinessdecisions.Reuver,etc.(2008)studiedtheimportanceofonlinetravelwebsitedomainnameonline,onlinedomaininfluenceconsumerconcernforitstourismwebsiteontheInternet,analyzetheimportanceofthesearchengine'sinfluenceononlinetravelandtourismsearchengine.Olson(2010)throughthetravelsites,travelsitesusersandtourismserviceproviderstothreeaspectsofsurvey,revealsthemostisaregionaltouristdestinationtravelwebsitesupplierorganization,providescomprehensivelocaltourisminformationandonlineservices.Analyzedtheuser'ssatisfaction,discusstheobstaclesforrealizingtheonlinetravelserviceliesintechnologyandfinance,Internetspeedisslowandhighcost,andputforwardthepossiblemethodstoimprovethequalityofserviceofonlinetravel.Terwiech(2005)studiedtheNYOPconsumerbehavior,analysistosimulatetheNYOPintermediatedistributorsandbargainingbetweenagroupofconsumersbuyingandsellingmodel.NYOPmiddlementoacceptpotentialbuyerschoosetoacceptorrejectafterquotation.BargainbuyingandsellingmodelthroughpricediscriminationtoshowushowtousethisNYOPbusinessmodelsetlimitsthepricetheretailerandgetabetterprofit.Fay(2004)studiedtheNYOPbusinessmodelofrepeatedissuequotation.Enterprise’ssinglebidofPricelineitmaycauserepeatedbiddingprocurement,paperstudiesthelimitconsumerthebehaviorisnotconducivetothenumberofbidNYOPcompany'sprofits.Resultsshowthatthenumberofrepeatfortheimpactontheprofitisnotunified,toohighandtoolowwillrepeattoNYOPbiddingbehaviorandtheimpactonprofits.
3Onlinetravelenterprisebusinessmodelanalyses
3.1Thesummaryofonlinetravelrelated
3.1.1Themeaningofonlinetravel
OnlinetourismisreferstotheuseoftheInternettechnologyroutequeryreservationandtravelproducts,onlineservicesandotherrelatedtourismproducts,includesharingtourismprocessthroughthenetworkortouristexperience,andtheinteractionsbetweenpassengers.Specificinclude:
tourismandthecorrespondingprepared;ongoinginteractionandtourismafterthesharingandreview.Ingeneral,theonlinetravelisthetravelserviceindustryandthecombinationofelectroniccommerce,withthe"online"toserve"tourism",andgotanewformsofoperationintheserviceindustry,inanarrowsense,tourismelectroniccommerce,broadlyspeakingistheonlinetravelindustrychain.
3.1.2Thecharacteristicsofonlinetravel
Dependingonthetechnologyofonlinetravelreferstothenetworkthroughonlineaccessandbookingtravelproducts,andcantravelthroughthenetworktoshareortravelexperience.Onlinetravelandprimarilyduetothetraditionaltourismmodeandrefertothedifferenceofinformation,notinadditiontonootherdifference.Onlinetravelserviceisakindofmeans,throughtheInternetormobileInternettofacilitateeverybody.Nomattertraditionalwebsiteisnowonlinetravelagency,iswiththenatureoftheagents,providepassengerswithscenicareaasthecenteroftherelatedtourismproductsexperience,theultimategoalofallofthemistogetbenefits,tomaximizeprofit.
Onlinetravelcostislow;thetravelagencyforthelaunchofadvertisingisincreased,butthereturnoninvestmentissmall.ItcantakeadvantageoftheInternet,reducingthecostsoftouristinformationfiltering.Throughtheverticalsearchengine,userscanlearndifferentpricedifferences,price-sensitiveonlineuserswillbeabletobuyrelativelycheaptravelproducts,asaresult,passengerscantravelthroughonlinechannelstogetproductprice,priceadvantage.Onlinetraveltomaximizetheintegrationoftheworldinthefanoftouristinformation,diversifiedservicestorealized.Mobilenetworkapplicationisbreakthroughspaceconstraints,promotedthegrowthofonlinetravel.Thetravelspeedofnetworkmarketing,transmissionrangeiswide,advertisingeffectisobvious.Tourismproductdifferentiation,servicecontent,theadvantageofdiversityandtourismusersdonotneedtoon-the-spotinvestigation,canthroughonlineaccesstoothertouriststravelinformationsharing.Networkinteractiveadvantageuserconfidenceisinthetourismproduct,thetourismbecomeagroupofpotentialcustomers.
3.2Theonlinetravelbusinessmodelanditsoperation
Onlinetravelmarketsize,andhashugepotential,onlinetravelcompaniesincompetition,manydifferentkindsofbusinessmodels,andtodiversifyitsbusinessmodelinclude:
Theagentserviceisbusinessmodel.Seethisbusinessmodelismore.Theonlinetravelcompaniesactastheroleofintermediatedistributors,providetradingservicesforusersandproductsuppliers,anddrawacertainproportioninthetradingcommission.Thebusinessmodelofthelowertradingrevenues,buttheincomeisstable.
Singlereservationmode,subdividingtheindividualcontentoftourismexperience,havespecialonlyresponsibleforhotelreservationwebsite,onlyresponsibleforcarrentalBookingwebsiteandonlymakeareservationforflightBookingwebsite,etc.,suchashotelreservationservicesonlyAgoraandBooking,etc.,onlyprovideAviscarrentalservice.
Socialmediaeverythingisbusinessmodel.ThemodelthroughtheInternetforreviewsoftourandtravelguides,tourisminformationsharing,novelsharegatheredalargenumberofthetargetgroupofsocialinteraction,producetraffic,atthesametimeusethedisplayofthecontentsandadvertisementsinmasseffect,itsmainsourceofprofitsiscontentdisplayandads.ThisnewonlineistravelenterpriseprofitmodelwithTonbehalfoftheenterprise.
Users'bidmodeisnamelytheNYOPbusinessmodel.ThebusinessmodelpioneeredintheUnitedStates,themainbusinesshotelreservation,ticketbooking,tankers,carrentalanddestinationscenicareacooperationbusiness,withtheproductquantityandrelativelyfixedpricetogetthecorrespondinggoods,onlinetravelserviceprovidersasintermediatedistributorshavepricingpower,prov