HND市场学导论outcome2.docx

HND市场学导论outcome2.docx

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HND市场学导论outcome2

ThereportofmarketingaboutTrusty—LandFood

CandidateName：

CandidateClass：

CandidateSCN:

Worldcount:

Tableofcontents

Introduction:

ThisreportusesServiceMarketingMixtoanalysisoftheTrusty—LandFoodCompany.ServiceMarketingMixiscomposesof7Ps.Iusesproduct，price，promotion，placetoanalyzetheTrusty—LandFoodCompany。

Iusespeople，process，andphysicalevidencetoanalyzethebarbershop.AssumingTrusty-LandFoodCompany'smarketingenvironmentbechange。

Findings:

Product：

Productcanbeofferedtoamarketforattention，acquisitionanduseorconsumptionthatmightsatisfyawantorneed.Theproductincludesphysicalobjects，services，persons，places，organizationsandideas.

TheTrusty-LandFoodCompany'sproductsistangibleproduct。

Thechannelsoftangibleproduct。

Threedifferentlevelsofproduct,thethreelevelsincludescoreproducttangibleproduct。

MeetisthecoreproductofTrusty—LandFoodCompany.Meetprovidesproteintopersonandmeetalsoimprovequalityoflife.

Productline

Productsarecloselyrelatedandtheyfunctioninasimilarmanagersotheproductneedsaproductline。

Productlineisbenefitforsoldtothesametypesofoutletorfallwithingivenpriceranges.Trusty—LandFoodCompanycantaketheredmeetandwhitemeetdividedintotwokindsofproductionline.Thetwokindsofproductionlinecanimprovetheproductionefficiency.

Trusty—LandCompany'sproductlinefromlesstomore.Theproductbecomemorethereasonsincludestheenterprisecompetivenessandtoattractmorecustomerandincreasesales.

ProductMix

Productmixisthetotalsumofalltheproductsandvariantsofferedbyanorganization.Theproductionline’swidthistwo，becausetheproductlinesproductstwokindsofmeets。

Themeetsincludewhitemeetandredmeet。

Productlifecycle

“KittyDoggy”productlifecycle

“KittyDoggy”inthegrowthperiod.Duringthisperiod,thisbrandofpetfoodisincreasesales，launchnewproductsandopponentsappear.Isuggeststhat“KittyDoggy”keeppetfoodqualityand“KittyDoggy"mastfocusesontheopponenttofindwaystoincreasesmarketshare。

Price

Thesmartpricingisamountofmanychargedaproductorserviceorsumofthevaluesthatconsumersexchangeforthebenefitsofhavingorusingtheproductorservice。

TheadvantageofsmartpricingisensuresalesbutinaccuratepricingtoharmthecompanysuchasunderpricedclosenotbacktothecostsotheTrusty—LandFoodCompanymasttakethesmartpricinginproduct.

Governmentpolicy,Organizationobjective,ChannelsofDistribution，Cost，andWeatherisfactorsthataffectpricing。

Governmentpolicy:

Governmentpolicyaffectsthepricing.Government’snewdietaryguidelinesisrecommendpeopletoeatwhitemeatsoredmeatsaleswillbedeclineandwhitemeatsalesrise。

Trusty-LandFoodCompanyinordertomaintainsalesofredmeatsoredmeatbesuitablereducedprice.Redmeatsalesrisesoredmeatbetakeaappropriateprice.

Cost:

Trusty-LandFoodCompanyhasalotofdistributorsthroughoutthecountry.Meatproductsneedfreshsomeatintheprocessoftransportationneedkeepfreshthatincreasethecost。

Thecompanyinordertoprofitsomeetriseinprice。

GeneralPricingApproach

PenetrationPricing：

Trusty-LandFoodcompany’s“KittyDoggy’'inthegrowthperiodsopenetrationpricingforpetfoodcanattractsmorecustomerthatcanincreasesales.Penetrationpricingcanhelp“KittyDoggy’'gainmoremarketshareandtopromote“KittyDoggy’’

Competitivepricing：

Trusty—LandFoodCompanyfocusesoftheopponentsthatcanhelpTrusty—landuponthemopponents.Trusty—LandCompanyfocusesonopponentsthatcanhelpcompanywinthepricewarandkeepTrusty-LandFoodCompany'sdominance

Promotion

Promotioniskindsofaactivities.Promotesproductorserviceanditsmeritstotargetcustomersandpersuadethemtobuy。

Themainpromotionaltoolsavailabletomarkethavefivetypesthatisadvertisingsalespromotion,publicrelations,personalsellinganddirectmarketing.

Advertising

Advertisingcanhighlighttheproductfeaturesandimprovevisibility。

Trusty-landFoodcompanythroughnewspaperandstreetpostertoattentioncustomertoknowcompany’sname。

Trusty-LandFoodCompanythroughTVcommercialstopositionthecompany.Thistunedissuccess,TVcommercialbringsalesrevueincreasedby34％thatcanexpandmarketshare.

DirectMarketing:

Trusty-LandFoodCompanyhasitsownretailgroupssoTrusty—LandFoodCompanycanreducethemiddleman。

Themiddlemanisgettinglessthecompanymakeagoodpriceandgoodsupplierforcompany’scustomersthatcanhelpcompanyimprovemarketshare.

PersonalSelling：

Trusty-LandFoodCompanyhasasalesteamthesalesteamtopersuadecustomertopurchasesandstockcompany’sproduct.Personalsellingcanimproveproductandincreasecustomerpurchasesandcontacts.Salesteamcanhelpcompanyimprovetheproductsales.

Identificationoftargetaudience，Legalpoliticalfactor。

Technologyfactorandbudgetsettingthisfourtypesinfluencethesettingofthepromotionalmix。

Identificationoftargetaudience:

CustomershasdifferentdemandandtastesdifferwithpeoplesoTrusty-LandFoodCompanymastidentificationoftargetaudiencetopromotesdifferedproducts。

The“HealthMeat”isagoodexample“HealthMeat”liesintheirconvenienceandfasttime。

“HealthMeat”suitableforfastrhythmoflifethatcanincreasesales

BudgetSetting:

Theamountofthebudgeteffectpromotion。

IftheTrough-LandFoodhavemorebridgetheadvertisingcoverageisbroad。

Theappropriatebudgetsettingtoimprovesthecompanyreputation.

Place

Placesmeansallthecompanyactivitiesthatmaketheproductorservicesavailabletotargetcustomers.

Tangibleproduct’splaceisdistributionpartner.Intangibleproduct’splaceisenterpriselocatedorprovidestheserviceplace.

Wholesalers：

Trusty—LandFoodCompany’sProductsweresoldtoregionalgrocerychainsandnationalandregionalgory，wholesalersthatisWholesalers。

Retailers：

SevenElevenisaretailer,SevenElevensalesfood—brandedofTrusty-LandfoodCompany.LargegrocerystoresandsupermarketspurchasefromTrusty-LandFoodCompanyandthatgrocerymarketmeatproductsunderTrusty—LandFoodCompany’sLogo.

ThebenefitsofdistributorstoTrusty—LandFoodCompanyDistributorsforthecompanytoreduceinventoryandaccelerateproductcirculationspeed。

Distributionbusinessenterprisetoincreasevisibilityandtoincreasemarketshare.Distributorstohelpbusinessincreasesalesreducethepressuredistribution，increaseprofitsbringconveniencetoclients

Buyingbehavior,BudgetProductitselfandOrganizationalObjectiveareaffectchoosemarketers。

OrganizationalObjective：

Trusty-LandFoodtake“KittyDoggy”becometheleaderbrand。

Intensivedistributionconsiderrevisingthemarketsharesoorganizationalobjectivegoodfordistributors。

Buyingbehavior：

Marketerstoadopttotheconsumerhabits.Marketerscooperatewithsupermarketsormarketsandimpossibleandbookstoresandflowerofcooperation

ServicesMarketing

Aserviceisanyactorperformancethatonepartycanoffertoantherthatisessentiallyintangibleanddoesnotresultintheownershipofanything.Itsproductionmayormaynotbetiedtoaphysicalproduct.Characteristicsofservicesisvariability，perishability,inseparabilityandintangibility。

BarbershopisthreemorethanTrusty-LandFoodCompany。

Thethreetypesispeople,processesandphysicalevidence。

People

People：

Peopleatservicesmarketingisserviceprovider。

Forexample,peopleinthebarbershop’shairdresserandcashier.Hairdressergivingahaircuttocustomerandwashhair，cashierresponsibleforthemoney。

Thehairdressersandcashiergiventhecustomer’sserviceisintangibilityandinseparability。

Hairdresserandcashiershouldhavebetterattitudeandhighservicequality

Processes

Processes：

Processinvolveslookingatthequalitycontrolsthatneedtobeinplacetoensureconsistencyofservice。

Customersintothebarbershop.Barbertocustomersshampoo,haircut，andthebarbertomeetcustomerrequirements,shampoo,cashiermoney,andfinallythecustomeraway.Processservicesemphasizeconsistencyandeffectivenessoftheservice。

Differentcustomersinthesameservicegetthesamelevelofserviceisuniform。

Withinaperiodoftimetocompletetheservice.

PhysicalEvidence

PhysicalEvidence:

Physicalevidenceisthe“tangible"partoftheservice.Barbershop'swardrobeandshampooareallbelongtothephysicalevidence。

Physicalevidencetohelphairdresserstocompletetheservice.Physicalevidencealsohelpcustomersevaluateservice.Ifthecustomerisnotsatisfiedwiththephysicalevidence.Goodphysicalevidencetomakecustomersatisfactionincreases.

Changeofmarketingenvironment

Supposecompanysuppliesmeattoacity，butthecity'sMuslimbeliever'spopulationincreases.Thecompanycanuses4P'sproductsocompanyprintedonproductpackaginghalallogoandMuslimfollowersoftheurbanpopulationaccountedfortheratiobecomeslarge。

Sothecompanyprovidesasmallamountofporktothecityandthecompanyoffersothertypesofmeattothecity,tomeettheneedsofMuslimbelievers.

Supposeanincreaseintheelderlypopulationinthecommunity.Thecompanycanuse4P’spricefromcompanytoresolve。

Becauseelderlypeopleareconcernedabouttheprice。

Thecompanyandretailerscooperateelderlytobuymeattheretailersgaveelderlysevenfold.Improvethecompanyreputationandboostsales。

Supposetheemergenceofbirdfluinsociety.Thecompanyuses4P'sproduct。

Thecompanymastpayattentiontoproductqualityandthecompanytodoagoodjobofinspectionandq