最新广告招标书范文格式模板.docx

最新广告招标书范文格式模板.docx

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最新广告招标书范文格式模板

2018广告招标书【一】

投标项目：

投标单位：

负责人：

联系电话：

通讯地址：

邮政编码：

一、投标项目说明

______________________________________________________________________________

______________________________________________________________________________

（一）代理意向

______________________________________________________________________________

______________________________________________________________________________

（二）代理期

代理期为：

______________________________________________________________________________

（三）代理方案

______________________________________________________________________________

______________________________________________________________________________

二、公司简介

______________________________________________________________________________

______________________________________________________________________________

。

三、公司各项资质证明

______________________________________________________________________________

______________________________________________________________________________

四、公司相关业绩

______________________________________________________________________________

______________________________________________________________________________

五、公司客户网络介绍

______________________________________________________________________________

______________________________________________________________________________

六、公司业务团队介绍

______________________________________________________________________________

______________________________________________________________________________

1、专业咨询策划人员

______________________________________________________________________________

______________________________________________________________________________

2、媒体顾问

______________________________________________________________________________

______________________________________________________________________________

3、专业设计人员（详细介绍）

______________________________________________________________________________

______________________________________________________________________________

4、专业客服

______________________________________________________________________________

______________________________________________________________________________

七、经营指标（上画率、平均折扣）

授权代理期内的目标及分解

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、_________________________________________________________________________;

4、_________________________________________________________________________。

八、整体代理金报价

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、支付方式：

_______________________________________________________________

表一

支付日期_______________________________________________________________

支付金额_______________________________________________________________

九、经营措施

（一）广告价值分析

_________________________________________________________________________

_________________________________________________________________________

（二）SWOT分析

优势：

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、_________________________________________________________________________;

4、_________________________________________________________________________;

5、_________________________________________________________________________;

6、_________________________________________________________________________。

劣势

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、_________________________________________________________________________;

4、_________________________________________________________________________;

机会

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、_________________________________________________________________________;

威胁

1、_________________________________________________________________________;

2、_________________________________________________________________________;

3、_________________________________________________________________________;

三）具体经营措施

1、

_______________________________________________________________________________________________________________________;

2、

_______________________________________________________________________________________________________________________;

3、

_______________________________________________________________________________________________________________________;

4、

_______________________________________________________________________________________________________________________;

十、价格政策

1、_______________________________________________________________