HND商务文化策略businesscultureandstrategy你不过我跳楼.docx
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HND商务文化策略businesscultureandstrategy你不过我跳楼
Unitassessment:
candidate’sassessmentrecord
DE3X35BusinessCultureandStrategy
Class
Group
CandidateName
CandidateID
Outcomes1,2,3,4and5
EvidenceRequirements
RecordofPerformance
Satisfactory/
Unsatisfactory
Comments
Assessmenttask
Section1:
Externalenvironment
●SPELTorPESTanalysis
●SWOTanalysis
●HowtoconductaSWOTanalysisinthecase
Section2:
Organisationalculture
●‘sharedvalues’and‘takenforgrantedassumptions’
●IdentifyJDWetherspoon’sorganizationalculture
●Therelationshipbetweenorganisationalcultureandorganisationalbehaviour
●DifferentcultureinJDWetherspoon
Section3:
Businessstrategy
●Businessstrategyandit’senvironment
●1980sand1990s’Businessstrategyusedandfourbenefits
●Comparisonoftwobusinessstrategiesduringdifferentstage
●considerbeforechangingitsbusinessstrategy
●Theconnectionbetweentheterms‘businessstrategy’and‘strategicchoice’
●Managingbusinessstrategy
Section4:
Change
●‘forcesforchange’analysis
●Thefactorswhichleadtochange
●Theroleofleaderduringachange
●Dealingwithchange
(EnterSorUintheboxtoindicatewhetherperformanceintherelevantaspectoftheassessmentissatisfactoryorunsatisfactory.Thecommentcolumncanbeusedtohighlightanyre-assessmentthatmaybeneeded.)
Assessor’ssignature:
Date:
StrategyandCulture
In
JDWetherspoon
PresentbyLiuMeng
5thDecember2011
Introduction
TheJDWetherspoonplcwasfoundedbyTimMartinwhoopenedthefirstJDwetherspoonpubinthe1979.Itbasedthemodelforapubona1946essaybyGeorgeOrwellwhichreferredtoanimaginarypubcalled‘MoonUnderWater’.Inthe1992,theJDWetherspoonbecameaplcwhichtimeitconsistedofachainof44pubsandnowithasover600pubs.In2002,about10yearsafterflotation,itssharepricerosetomorethantentimesitsoriginalvalue.
Thisreporthas4sections.SectionAisgoingtogiveexamplesofexternalenvironmentwhichhaveaffectedthewayJDbehaved.Moreover,usingaSWOTanalysis,explaintherelationshipbetweenJDandtheenvironmentitisfacingduringtheearlyyearsofthe21stcentury.SectionBaimsatexplainstheorganizationcultureandorganizationbehaviorinanorganization.Moreover,thereportwillexplainthetypeofculturethattheorganizationhasusingarecognizedmodeloforganizationalculture.SectionCmainlyevaluatesthebusinessstrategythatJDadoptedandhowtomanagestrategywithinanorganization.SectionDdealswiththetimeschangewhichaffectJDWetherspoondirectlyandgivesomerecommendationsforthesenegativechanges.
Discussion
SectionA
a)ExamplesofSPETLanalyze.
Thesocialfactor
Pubsuitforthetraditionalculture
TheUKsocialcultureistraditionalconcept,sotheJDWetherspoonpubsdon’tplaymusicorshowTVprograms.secondly,theUKsocialcultureispursuethehigherstandardliving,sothattheJDWetherspoonpubsnotservingcomplimentarycrispswithbaguettes,werehealthconsciousandalmostalwaysleftthecrisps,introducinga‘hotness’ratingonthecurrymenu.
Entertainmentelement
Atthebeginningof80s,youngergenerationsofcustomerswanttoenjoymusicoraneveningout,therefore,Wetherspoon’sneedtotransformfromtraditiontoentertainmentinordertoremaincompetitive.
Thetechnologicalfactor
VentilationSystem
Eachoftheventilationsystemscostmorethan100,000pounds.Itaimstoensurethatcustomersdonotleavesmellingofsmoke.
Securitysystem
Itnowhasmorethantenofthesehotels,allofwhichhavebarfacilitiesattachedtothem.Thisistechnicalfactor.Inordertoattachcustomer,thepubsmustusehightechnologyandequipit.JDprovideventilationsystemineachpubsforcustomerstogiveaclearindoorenvironment.
TheEconomicfactor
Economicscrisis
Asknowthatinthebeginningof21stcenturyhasabigeconomiccrisisinthework,itcausetheEconomicenvironmentofBritishisnotprosperity.Somoreandmorecompanyredundancytheemployees,itwillbemakealargenumberofpeoplelossthejob,moreoveritcausetheincomeisdownandthepeople’sbuypowerisdecrease.
Consumerbehavior
Becauseinthesupermarket,thewineandbeerischeaperinthepubs,somemoreandmorepeoplelikebuysomewinegobackhomeratherthangotothepubs.SothattheJDWetherspoonhavetoexpandbusinessareaswhichithasbegundevelopingbudgethotel,theJDWetherspoonpubsnowservebreakfastandhaveadedicatedfamilydiningareawherechildrenandadultscaneattogether.Itwillbeimmediatelymakemoreprofitforself-help.
Politicalfactor
JointheEuro
TheUKgovernmentconsidersmakethePoundjointheEuroaimtoEurointegration.ItisadisputefortheBritish,becauseifthePoundjoinstheEuro,itcausesthedepreciationofsterlingsothatthecommoditypricewillbeincrease.ThispointisveryimportantfortheJDWetherspoonpubs,becauseitwillbemakethecustomerwillpaymorecashforthealcohol.SothattheMartinisanotedeuro-scepticandin2002printed500,000beermatsandputup10,000‘savethepound’posterstoencouragecustomertothinkabouttheissuewhiletheydrink.
Unemploymentfactors
TheGovernmentappliedmonetaristpoliciestoreduceinflation,andreducedpublicspending.Deflationarymeasureswereimplementedagainstthebackdropoftheearly1980srecession,leadingto100.000beingaddedtotheunemploymentregistereverymonth,theearly1980srecessionsawunemploymentsawunemploymentriseabovethreemillion,itdirectlyledtopubindustryeconomiclosses.
Legalfactor
Governmentpolicy
Inthiscase,itshowsomelegalforthepubs,forinstance,thegovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehavior,particularlyincitycenters,beertax.Itmadethelessofpeoplegotothepubs.SotheJDWetherspoonpubshavetodiversifyoperation,Forexample,itservethebreakfastandopenearlierthanlicensinghoursbeginat11.00am.
Opportunity
JDWetherspoonseizedtheopportunityofpoliticalstabilityandpositiveeconomytrendtoexpandsmoothly.Besides,JDWetherspoonowneditsoutlets,thereforeitcaneasytocontrolitsoutletsbasedonwidespanofcontrol.MinimumhumanresourceswasteonmanagementcausedbyJDWetherspoonisacentralizedstructure.
Threat
Asgovernmentissuedthesocialpolicy,pubscannotbeseentobeencouragingbingedrinkingandtheconsequentanti-socialbehavior.JDWethspoonsufferedaresistancefromsocialpolicy,themarketshrunkduetocompetitoradoptsdifferentapproachtosharethemarket,andthecompanyhastochangethestrategyasaresult.Thecostofchangingwilldelaythedevelopment.
b)SWOTanalysis
Strength1
JDWetherspoonhasaperfectcommunicationinthecompany.AsknowthattheJDWetherspoonplacesgreatimportanceonlisteningtoandactingon,ithastwo-waycommunicationfrommembersofstaffonallaspectsofthebusinessaboutthefeedback.Moreover,theJDWetherspoonownedsomefantasticfacilities,forinstanceithasaventilationsystemineachpubs.
Strength2
Highdegreeofstaffloyaltythankstothecompany’strainingpolicy.Staffiswillingtoworkduetotheiradviceorrecommendationcouldbeadoptedbytheboardifitmakessense.
Weakness1
ButJDWetherspoonalsohasweakness.JDWetherspoonfollowtheBritishtraditionalculture,sotheJDWetherspoonpubsdon’thasanyfashionfacilities,forexampletheydon’thavetheTVandmusic,sotheylossofcustomer.Chairmangaveupdaytodaycontrolin2004tobecomenonexecutivechairmanworkingtwodaysweek.ThisseriouslyinfluenceJD’smarketingactivity.
Weakness2
Governmentconcernsaboutbingedrinkingwhichwouldresultanti-socialbehavior.
Opportunity1
JDWetherspoonrevieweditopportunity.In2002,itacquiresLloydspubchainconsistingof10pubs.Sincethen,ithasdevelopedtheLloydsNumberOneBrandandgreatlyincreasedthenumberofoutlets.
Opportunity2
ThemusicbasedoutletswithamuchstrongerentertainmentelementhasbeenadoptedinsomeJDWetherspoonoutlets.Youngergenerationwouldliketoconsumethepubslikethis.
Threat1
ButJDWetherspoonalsohasthreats.Forexample,themarketnowappearstobeoversupplied.Itcompeteswithsupermarket.supermarketbegansellingdrinks,particularlypremiumlager,atloss-leaderprices.
Threat2
Supermarketbegansellingdrinks,particularlypremiumlager,atloss-leaderprices.Therefore,nichemarketandfiercecompetitionhascoming.
c)Guidelinesformanagementuse
OperationsincommunicationS1-T1
Thecompanyhasaperfectcommunicationinthecompany.AsknowthattheJDWetherspoonplacesgreatimportanceonlisteningtoandactingon,ithastwo-waycommunicationfrommembersofstaffonallaspectsofthebusinessaboutthefeedback.Asastrongcompetitivefactortheyshouldextendservicestodrinking-offperiodtoattractmorecustomers.
DevelopinghighdegreeofstaffloyaltyS2toT2
HighdegreeofstaffloyaltyavoidsJDWetherspoonlosethenumberofstaffinhighunemployment.Ithelpsthecompanypullthroughtheriskofunemployment.
SectionB
a)OrganizationcultureinJDW
Theorganizationalcultureisthebasicassumptions,sharedvaluesandbeliefsthatguidethewayorganizationalmembersbehavetowardeachotherandapproachtheirwork.(ChenJingHandout/2011)
Sharedvalues
Thesharedvaluesarethenormsofbehaviorwhichrunaroundtheorganization.(BusinessCultureandStrategy/2010)Accordingtothecase,theJDWetherspoonshowsthedemocra