BEC口语总结口语书各主题总结.docx

BEC口语总结口语书各主题总结.docx

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BEC口语总结口语书各主题总结

BEC口语总结

一．商务旅行/差旅

（1）前期准备preparation

1.accommodation：

bookahotel（hall等）withadequateworkingfacilities（suchasfaxmachine，internetaccess，computers等）

2.transportation:

chooseaconvenient（suitable）meansoftransportation

（2）费用：

hotelbills，travelingexpenses，publictransportationfares，faxortelephonecharges，

cliententertainmentexpenses

（3）考虑因素:

文化差异culturaldifferences：

differentthoughtpatterns；workingstyle；waysofdecision-making；shoppinghabits；waysofseeingtheworld

如何应对:

1.promotetheglobalmindset

2.becomesensitivetotheculturaldifference/beopen-minded

3.respectfornativeculture

4.considerculturaltaboos

5.thestaffshouldacquaintwithdifferencesinlanguage，lawsandsocialcustoms

6.relocatetheemployeetoworkabroadtoexperiencedifferentworkingstyle

二．员工培训training

（1）主要内容：

（内容+意义

municationskills+avoidmisunderstanding；gettheworkwelldone

2.customerservice+itiscriticaltomeetcustomers‘needs；increasecustomers’satisfaction

3.interpersonalrelationship+enhancemutualunderstandingandtrust

puterskills+itisimportantforconductingadministrativeandoffertasks

5.safetytraining+givepracticaladviceforavoidinggettinghurt

6.businessethics（商业道德）+customers’loyaltyandtrusttothecompany

（2）重要性

从公司发展的角度看：

1.enhancecompanyimage

2.increaseproductivity

从雇员的角度：

1.increasejobsatisfaction

2.boostmorale（amongemployees）

3.enhanceefficienciesinprocesswhichresultinfinancialgain

4.reduceemployeeturnover/retainemployee

5.acquiremorepracticalskillsthatisbeneficialforthepersonaldevelopment

6.ensureemployeeshavegreatercommitmentintheirwork/continueeffort

7.ensureemployeeskeepupwiththelatestinformationformarkettrend

9.helpthemhaveaclearideaoffuturejob

（以上的好处或重要性适用于任何有关公司发展的政策措施或活动）

（3）如何使培训有成效

Goodpreparationensureseffectivetraining（任何有关准备的主题都可以套用）

1.maintainapositiveenergyandattitude

2.fullyequippedfacilities

3.meetthetrainingneeds/requirements

panybudget

5.well-organizedmaterials

（4）如何鉴定培训是否具有成效

1.organizearelevanttest

2.toconductasurveytoparticipantstoseewhethertheyhaveanyimprovementintheworkperformance

3.whetherthetrainingaddresstheissues/solveproblems

三．激励员工留住员工

措施：

（具体措施+好处）

1.offerfinancialbenefits/bonus

2.effectivetraining+同上training的好处

3.providecozy/comfortableworkingenvironment+feelatease/increaseefficiency

4.paidholiday+release

5.profit-sharingplan公司利润分享制

6.stockoption

7.constantcommunicationbetweentheemployerandtheemployer

8.flexibleworkinghour+balanceworkandlife/reservetimeforfamily，hobbyorpersonaldevelopment

9.offersomespecialgiftthatmeetemployee’sexpectation

10.opportunitiesforpromotion

11.offerphysicalhealthcheck-upforthestaff/membershipordiscountathealthandfitnessclub

四．招聘Recruiting

（1）招聘方式（优缺点）

1.内部招聘internalpromotion

优点：

havemoremotivationalvalue

boostmorale

encourageemployeestocontinueeffort

giveotheremployeesanticipationofpromotion

reducetheorientationandtrainingcost

makegooduseofabundanthumanresources

缺点：

ifnotfair，itwillleadtointernalconflict

补充一下内部招聘的具体做法：

aselectiontest/well-designedinterview/checkrecordofpastperformance/appraisal

2，外部招聘externalrecruitment

优点：

receiveasourceofnewideas/latestknowledge

avoidunfairselecting

becontributabletocompany‘soverallgrowthandsuccess

缺点：

deprivecareeranticipation

discouragemorale

Increasetrainingcost

其他招聘方式（TV，newspapers，internet，recruitmentcompany）

各种方式的优缺点：

优+缺（同广告不同宣传方式的优缺点）

Interne（onlinerecruitment）：

lostcost；reachvastaudience/attractwideattention；attractpotentialcustomers+maybeannoying

Television：

reachvastaudience+highcost；peopleoftenchangechannels

Newspaper（putadinthelocalnewspaper）：

reachvastreader+life

spanisshort,readersoftendiscardthemquickly

askarecruitmentcompany:

professional+highcos；cannotfindtherightperson

五．广告宣传方式（招聘，发表新产品等）launchaadvertisingcampaign，publicity

1.Interne（onlinerecruitment）：

lostcost；reachvastaudience/attractwideattention；attractpotentialcustomers+maybeannoying

2.Television：

reachvastaudience+highcost；peopleoftenchangechannels

3.Newspaper（putadinthelocalnewspaper）：

reachvastreader+lifespanisshort,readersoftendiscardthemquickly

4.radio：

lowcost

5.giveoutfreesample：

giveapersonalexperience

6.senddirectemailtotargetcustomers：

getamailinglistoftargetcustomers；attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen（shoulduseattractiveheadline）

7.giveoutleaflets

六．商务会议

（1）前期准备（召开前要考虑的要点）

1.agenda（keypoint）：

setoutinadvancetostatedate，timeandlocation；informthemofalltheitemstobediscussedtogether；askthemforsuggestionsforitems

2.venue：

chooseasuitablevenue；withconvenienttransportation；bigenoughtoaccommodatealltheparticipants；

3.facilities：

fullyequippedwithnecessaryfacilitiessuchasoverheadprojector，fax，telephone，computerwithaccesstotheinternet

4.thesize/lengthofthemeeting

（2）集会的目的：

1.keepontrackofmarkettrend（torespondquickly）

2.gatherideastoreachmoreworkablefinaldecision

3，offerplatformtosharevaluableexperience

3.exchangeviewstosolveproblem

（3）.其他形式的集会活动

1.buffetdinners

2.afternoonteatime

3.sightseeingtour

4．anrewardceremony

目的同上：

商务会议的目的

（4）.参会需要带的文件（只是个大概）：

1.workplans

2.analysisformarkettrendanddevelopment

3.salesreport（销售会议）

4.relatedfigures/data

giveaoverallpicture；usefulforsettinggoals/targets

（5）参加会议需要注意什么（会中）:

1.listencarefully:

showrespecttoothers；benefitfromtheirviews

2.takenotes：

ensurenotmisstheimportantitems；usefulforlaterreference

七．缓解工作压力/应对繁重工作

（1）.表现：

consistentlyworkinglate

workingthroughlunch

cometoworkevenwhenill/oftenaskforsickleave

rushtomeettightdeadline

bringworkhome

（2）后果：

highturnover；poorperformance；inlowspirit；lowerproductivity

（3）解决措施：

（具体措施+好处）

1.timemanagementtraining:

prioritizealltasksinorderofimportanceandurgency+feelateasewiththeirroutinework

2.flexibleworkingtime+balanceworkandlife

3.providesomesportsfacilities/organizesportsactivities+enhanceemployees’health

4.encouragetotakeupahobby+getoffthefatigue

5.providecoffeeroomsandnutritiousrefreshment+helptorelax

6.providechildcare/eldercare/transportationfacilities+helptocopewiththeseresponsibilities

八．解决公司危机的措施：

Itisreallytimethatweshouldtakesomeimmediatemeasures

1.issueanewsrelease

2．makearrangementforthevictims

3.offerallkindsofassistance

4.offersomecompensation

5.assignsomestafftotheirfamilytohelptocopewithtragedy

6.makeapromiseto

7.organizesomerelatedtrainingprogrammeabout

8.（产品）recallalltheproductfromthemarkettopreventpossibledanger

九．公司选址/迁址

考虑因素：

1．getclosertothetargetmarket

2．cheaperlaborcost；lowratesofcorporatetax

3．site：

well-establishedandfast-growingbusinessarea（whichhavehighlevelofdemandforservices）

4．convenientpublictransportation

5．leasingrent（chooseonecanafford）

6．avoidcompetition

7．considerexpansionpotential（whichoffersomeflexibilityandroomfortheexpansionofcompany）

8．betterworkingenvironment

好处：

boostbusiness；leadtohigher-qualityperformance；increasecompany‘sprofits

（这几个都是万能短语）

十．市场营销（产品相关的话题）

（1）产品属性：

brand；price；quality；after-salesservice；reputation；reliability

（2）价格的制定

影响因素:

competition;supplyanddemand;customers’perceptionofprice

措施:

offerseasonal/trade/cashdiscounttostimulatedemand，boostsale

Carryoutsurveytofindoutcustomers’needsandtastes

（3）产品推销/推广

目的：

aimattargetmarket；promoteproductefficiency；meetandbeatfiercecompetition

capturealargemarketshare（占领市场较大份额）

方式：

1.launchaadvertisingcampaign（略，见上）

2.personalselling：

employsomeexperiencedsalespeople

3.salespromotion：

offerpromotionalgifts；coupons优惠券；rebate回扣；loyaltyscheme；sweepstake抽奖；freesamples；tradingstamp；contest

4.publicity：

massmedia

好处：

attractpotentialcustomers；boostthesaleofproduct；encouragecustomerstotrynewproducts

（4）客户服务customerservice

目的：

increasethelevelofcustomersatisfaction；meetcustomers’expectation；improvethestandardofcustomerservice

提高服务质量的措施：

1.Haveanafter-saleservicessupervisionsystem（monitor，supervise）

2.stafftrainingprogramme（improvestafffriendliness；thespeedofservice；learntodealwithcustomercomplaints）

3.checksalesfiguresregularly

4.obtainfeedbackfromcustomer（setupahotline；conductasurvey）

（5）留住顾客

目的：

maintaincustomerloyalty；keepcustomer

措施：

1.understandwhatthecustomerneeds

2.providehighqualityproductandgoodservice

3.offersomediscounttoregularcustomer

4.upgradeinteriordecoration

十一.招待客户

具体款待方式+好处

（1）appropriatetypesofactivities：

1.arrangeabigwelcomingdinner+showwarmwelcome/hospitality；makethemfeelatease；setastageforconversationandpotentialbusiness

2.showthemaroundourcompany，especiallythebestpart+givethemanoverviewofourfacilitiesandproductionmethods

3.takethemtoseeplacesofculturalandhistoricalinterest/experienceculturalevents（plays；concerts；sportevents）

+offerusgoodopportunitiestogettoknoweachotherbetter；givethemmoreinsightintoourwayofdoingbusiness；helpencouragetheirbusinessinterestinchina；haveachancetotakeinthelocalflavor

（2）cost

highcostmeansexcellenceinservice

（3）businessobjectives

1.haveaclearplaninmind

2.workoutalistofspecificbusinessobjectivestoachieve

3.landbusinesscontracts