Unit 5.docx

Unit 5.docx

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Unit5

Unit5CompanyIntroduction

RelatedInformation

Thefollowingisalistofthingstorememberwhenwritingyourcompanyintroductions:

1.Replacelongwordswithshorterones.

2.Makesureparagraphsarefocused.

3.Donotoverclaimoruseflowerylanguage.

4.Ifyourproductisnew,tellthereaderwhatisnewaboutit.

5.Don’twriteusingcapitalletters,itlooksasifyouareSHOUTINGunlessitisimportantinformation.

6.Writefactsnotopinions-youmustbeabletobackupstatementssuchas“biggest”,“best”,etc.

CompanyInformationChecklist:

·Theyearyourcompanywasestablished:

simplystatetheyear

·Yourcompany’slocation:

mentionthecity/town

·Theproducts/servicesthatyouoffer

·Ifyouareamemberofagroupcompany

·Anyforeigninvestmentthatyoumayhave

·Productrange/servicesoffered

·Machineryandtechnologyused

·Productionexperience

·Numberofstaffandforeignlanguagespeakersifyouhavethem

·Howordersarehandled

·Sharesignificantachievementsthatwouldbemeaningfultobuyers

·Qualitycertifications

Lead-in

1.Listening

1.A2.C3.B4.C5.A6.B7.C

TapeScript:

Manufacturer:

Howdoyoudo,Mr.Kraft.I’vebeenexpectingyou.

Businessman:

It’sgoodofyoutoshowmearound.YourplantismuchsmallerthanIexpected.

Manufacturer:

Oursmallsizemakesusveryflexible.Asyouknow,thebicyclebusinessisverymuchinfluencedbytrendsandfashion.Styleschangefromyeartoyear.Becausewe’resmall,wecanrespondtochangesquickly.

Businessman:

Yes,youhaveagoodreputationinthefield.We’vebeenusingamanufacturerinJapan.Theyareverylargeandefficient,buttheydohavetroublegettingthenewmodelsoutquickly.

Manufacturer:

Wecertainlyhopewecansolvethatproblemforyou.

Businessman:

Let’shopeso.Well,shallwegetstartedonourtour?

Manufacturer:

Isuggestwestartatthebeginningofourproductionline.

Businessman:

Fine.Howlonghaveyoubeeninthebicyclebusiness,Mr.Chou?

Manufacturer:

Ibeganin1973.

Businessman:

Doesyourfactorycarryouttheentireprocessofmanufacturing?

Manufacturer:

Almost.Afewnecessaryitemslikelightsandseatsaremadeelse-where.Thentheyarecheckedforqualityatourfactoryandaddedtothebicycles.

Businessman:

Whatkindofqualitycontroldoyouhave?

Manufacturer:

It’sextremelytight.Qualityisoneofourprimaryconsiderations.

Businessman:

Well,thankyouforshowingmeyourplantandansweringmyquestions.I’mlookingforwardtoreceivingthesampleswetalkedabout.Ifthey’reasgoodasIthinkthey’llbe,mycompanywillbeplacinganordersoon.

Manufacturer:

We’llcertainlytrytomeetyourrequirements.

2.Role-play

（Open）

3.SpotDictation

1.establishment2.popular3.researchanddevelopment4.designers5.capability6.industry7.selling

8.online9.release10.launched

11.salesrecords12.June6

4.Comprehension

1.F2.T3.T4.F5.T

5.Discussion

（Open）

TextA

LanguageStudy

1.overview

n.abroad,comprehensiveview;asurvey;asummaryorreview

▲Thepresidentgaveabroadoverviewofthepresentsituation.

▲HereisanoverviewoftheeducationalsystemofChina.

synonym:

summary,review,survey

2.fortunen.

①averylargeamountofmoney

▲Hemadeaconsiderablefortunesellingwastematerials.

▲Heaccumulatedafortunebyhardwork.

②chance,esp.regardedasapoweraffectingpeople’slives:

（goodorbad）luck

▲Ihadthegoodfortunetobeemployedbythisworld-famouscompany.

③person’sdestinyorfuture;fate

▲Atthefairagypsytoldmemyfortunebylookingatthelinesonmyhand.

3.Tosome,ourcompany’searlyvision—“APConeverydeskandineveryhome”—musthaveseemedlikesciencefiction.

“APConeverydeskandineveryhome”是ourcompany’searlyvision的同位语｡

visionn.

①abilitytoviewasubject,problem,etcimaginatively;foresightandwisdominplanning

▲Themarketingdirectorisamanofgreatvision.

②powerofseeing;sight

▲Peoplewearglassestoimprovetheirvision.

③thingseenvividlyintheimagination

▲Tomhasvisionsofopeningacompanyofhimselfwhenhegrowsup.

▲Ihadvisionsofusgoingonstrike.

synonym:

sight,dream,fantasy,illusion,image,perception,phantom

4.co-found

vt.toestablishorfoundinconcertwithanotherorothers

▲Thetwomenco-foundedthefirstInternationalWorkshoponServicesComputingin2005.

▲Therichsuperstarandhisfriendco-foundedtheschoolinthispoorarea.

co-pref.together;joint;jointly;mutually;partnerorassociateinanactivity

5.Theyenvisionedbringingcomputerstolifebydevelopingsoftware—theinstructionsthatmakeelectronicdeviceswork—thatwouldmakecomputingpoweraccessibletoeveryone.

theinstructionsthatmakeelectronicdeviceswork是software的同位语;that引导定语从句,修饰instructions｡thatwouldmake...中的that引导定语从句,修饰software｡

envision

vt.topictureinthemind;toimagine

▲Themanagerenvisionedabrightfutureofthefactory.

▲Icannotenvisionhimaspresident.

instructionn.

①word,code,etcthat,wheninputintoacomputer,makesitperformaparticularoperation;orderordirectiongiven

▲Youshouldgivethecomputerthecorrectinstructiontoperformwhatyouwant.

▲Theyhadcarriedoutmyinstructionstotheletter.

▲Thesoldiershadinstructionstobehomebymidnight.

②processofteaching;knowledgeorteachinggiven

▲Inthiscourse,studentsreceiveinstructioninbasicengineering.

▲Shegivesinstructioninmathematics.

③detaileddirectionsonprocedures

▲Ireadtheinstructionsonthebottle.

▲Youshouldfollowtheinstructionsinacarrepairmanual.

6.digital

a.expressedindigits,especiallyforusebyacomputer

▲Adigitalwatchshowsthetimebyelectronicallylitupnumbers.

▲Thereareallkindsofdigitalcamerasinthismarket.

7.Millionsofpeoplearoundtheworlduseourtechnologyeveryday,frommultinationalcorporationsthatdobusinessinmanycurrenciesandlanguagestosmallcompaniesthatcountonjust-in-timeinventorysystemstokeepordersflowing.

thatdobusiness...中的that引导定语从句,修饰multinationalcorporations;thatcounton...中的that引导定语从句,修饰smallcompanies｡

currencyn.

①moneysysteminuseinacountry

▲Thispolicyistostabilizecurrency.

▲TheJapaneseyenisoneofthestrongercurrenciesintheworld.

②（stateofbeingin）commonorgeneraluse

▲Newspapersstoriesgavecurrencytothisscandal.

▲Therumorsoongainedcurrency.

currencyexchange

thetradingofonecurrencyagainstanother

▲Thecurrencyexchangerateatwhichonecurrencycanbeexchangedforanotherformsthebasisforthemodernforeignexchangemarkets.

synonym:

cash,money

counton

torelyon;todependon;tobeconfidentof;toanticipate

▲Thebossusedtocountonhissecretaryforallhisdailyarrangements.

▲Thenewemployeecountedongettingaraise.

8.collaborate

vi.toworktogether,especiallyinajointintellectualeffort

▲Theprofessorisplanningtocollaborateonabookwithacolleague.

▲ThecooperationbetweenHongKongandShenzhenwonpraiseasthemostoutstandingexampleofhowcitiescancollaboratetoaidtheirmutualdevelopment.

synonym:

cooperate,worktogetherwith

9.AtMicrosoft,we’remotivatedandinspiredeverydaybyhowourcustomersuseoursoftwaretofindcreativesolutionstobusinessproblems,developbreakthroughideas,andstayconnectedwithwhat’smostimportanttothem.

howourcustomers...中的how引导的是宾语从句,作介词by的宾语;what’smostimportant...中的what引导的也是宾语从句,作介词with的宾语｡

breakthrough

n.anactofovercomingorpenetratinganobstacleorrestriction;amajorachievementorsuccessthatpermitsfurtherprogress,asintechnology

▲Thejetenginewasamajorbreakthroughinairtransport.

▲Criticscalleditabreakthroughfilm.

10.missionn.

①particulartaskordutyundertakenbyanindividualoragroup

▲AnagentonasecretmissionwasarrestedintheUS.

▲Theyhaveaccomplishedtheirmissionsuccessfully.

▲Themissionfailedinitspurposeofobtaininginformation.

②（workdoneby）agroupofpeoplesentabroad,esp.onpoliticalorcommercialbusiness

▲HewasheadofaFrenchtrademissiontotheUnitedStates.

11.Justasweconstantlyupdateandimproveourproducts,wewanttocontinuallyevolveourcompanytobeinthebestpositiontoacceleratenewtechnologiesastheyemergeandtobetterserveourcustomers.

justas意为“正像”,引导的是状语从句｡astheyemerge...中的as意为“when”,引导状语从句｡

updatevt.

①bring（sth）uptodate;modernize

▲Thepublishinghouseisgoingtoupdateasciencetextbook.

▲Thecatalogueisupdatedeveryyear.

②givesbthelatestinformation（aboutsth）

▲Iupdatedthecommitteeonourprogress.

▲Magazinearticleswillupdateyouontheinternationalsituation.

accelerate

vt.toincreasethespeedof;tocausetooccursoonerthanexpected

▲Themanagerdecidedtoacceleratetheadvertisingoftheproduct.

▲Thebadweatheracceleratedourdeparture.

emerge

vi.tocomeforthfromobscurity;tocomeintoexistence

▲Awonderfulthoughtemergedafterbrainstorming.

▲Nothingemergedfromthebilateraltalks.

12.fundamental

a.essentialornecessary

▲Hardworkisfundamentaltosuccess.

▲Moderateexerciseisfundamentaltogoodhealth.

synonym:

basic,elementary,essential,primary,underlying

13.comprisevt.

①toformpartofalargergroupofpeopleorthings

▲FiftystatescomprisetheUnion.

②toconsistofparticularparts,groups,etc

▲Thecommitteecomprisesmenofwidelydifferentviews.

synonym:

consistof,becomposedof,contain,include

14.Thattruismappliestoanyindustry,butit’sespeci