Chasm Between Students and Ideological and Political Workers and Its Countermeasures A Case Study on.docx

Chasm Between Students and Ideological and Political Workers and Its Countermeasures A Case Study on.docx

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ChasmBetweenStudentsandIdeologicalandPoliticalWorkersandItsCountermeasuresACaseStudyon

ChasmBetweenStudentsandIdeologicalandPoliticalWorkersandItsCountermeasuresACaseStudyontheEmergingSocialNetworkSite

　　[a]CollegeofSchoolofHistoryandCulture，SouthwesternUniversity，Chongqing，China.

　　*Correspondingauthor.

　　Received25August2014；accepted18November2014

　　Publishedonline26December2014

　　Abstract

　　Theelectronictimehasbroughtconveniencetocollegestudentsandatthesametimeitcausesquiteanumberofissues.Oneisthatthepreviousconventionalface-to-facecommunicationwithideologicalandpoliticalworkers，representedbycounselorshasbeenreplacedbytexts，phonecallsandmessages，whicharetime-saving.Thesewayswoulddiffuseawkwardsituationsthatmighthappenduringcommunicationbutalsoleadtoawidegapbetweenstudentsandideologicalandpoliticalworkers.Thisarticleaimstodiscussthemechanismoftheproblemandcountermeasurestosolveit.

　　Keywords：

Contemporarycollegestudents；Ideologicalandpoliticaleducation；SNSsocialnetworksite

　　Xie，O.，&Liu，F.（2014）.ChasmBetweenStudentsandIdeologicalandPoliticalWorkersandItsCountermeasures：

ACaseStudyontheEmergingSocialNetworkSite.Cross-CulturalCommunication，10（6），-0.Availablefrom：

http//

　　DOI：

http：

//dx.doi.org/10.3968/5742

　　INTRODUCTION

　　Withthedevelopmentofthetimes，avarietyofnewcommunicationtoolsemergegraduallyandarechangingthelifestylesofcontemporarypeople，especiallycollegestudentswithstrongabilitytoacceptnewthings.Contemporarycollegestudentshaveshownstrongadaptabilitytothechangingworld.In1967，StanleyMilgram，professorofpsychologyatHarvardUniversity，foundedthe“sixdegreesofseparation”concept，whichsimplysays，“theseparationbetweenyouandanystrangerwillbenomorethan6persons，thatis，throughatmost6persons，youcanconnectanystranger.”Accordingto“sixdegreesofseparation”concept，everyindividual’ssocialcirclehascontinuedtoexpandandeventuallybecomesahugenetwork.ThistheoryhascreatedtheSNSsocialnetworkingandbecomesanimportantpartofcontemporarycollegestudents’communication.Intermsofideologicalandpoliticaleducationthroughnetworking，thedocumentsmostlyanalyzetheimpactorrelatedpartsofnetworkenvironmentoncollegestudents’ideologicalandpoliticaleducationandmostofthempositive.Inresearchesoftheideologicalandpoliticalworkundernewmediaenvironment，somescholarshavefocusedonthesocialmedia，likeWechat，Renrenbutlessontheoverallstudy（Zhang，2005）；especiallyinspecificareasoftheresearch，moreliteraturediscussesaboutfunctionsandfeaturesoftheSNSfromtheangleofcommunication.Thereisonlyasmallpartoftheliteraturereferringtoitsimportanceinideologicalandpoliticaleducation，butnotasin-depthstudy.Previousresearcherstendedtonotethatsuchmeansofcommunicationwouldenlargecollegestudents’socialcircles，makeitconvenientforcollegeideologicalandpoliticalworkers’relevantinformationpush，understandthestudents’updatesandcommunicatewiththemwithoutleavingtheiroffices.However，theauthorbelievesthatthistrendofideologicalandpoliticaleducationthroughnetworkingsometimeswouldcontributetothechasmbetweencollegestudentsandideologicalandpoliticalworkers.　　1.THEINFLUENCEOFTHEEMERGINGMEDIA

　　SNS，shortforSocialNetworkSite，arewebsitesfoundedonthebasisofsixdegreestheory，aimingtocreatesocialnetworksofInternetapplicationservice.TakeSNSsocialtoolsasanexample.Newmeansofcommunicationhavechangedthewayinwhichcontemporarycollegestudentshavelivedandthediversifiedwaysofcommunicationallowthemtomaintainrelationshipsintheirownway.Ontheonehand，therealisticrelationshipwithfriendsknowninreallifecouldbestrengthenedthroughsocialtoolsbyre-establishingavirtualnetworkrelationship.Ontheotherhand，students，shyingawayfromparticipatinginactualsocialactivities，wouldmakelike-mindedfriendsthroughthevirtualsocialnetworkandthereforedeveloparelationshipinreallife.Theseconvenientwaysalsobringanewproblem，namelyhowtomakeproperuseofsuchwaystomakefriends.Therearerisksinvirtualsocialnetworkingandofpeopleinvolvedwithwrongintentions.Thispresentsnewchallengestoideologicalandpoliticalworkersashowtoguidestudentstoavoidmistakes.

　　Theapplicationofemergingsocialtoolschangesthewaysofcommunicationnotonlyamongstudentsbutalsobetweenstudentorganizationsandindividuals（Kuang，2008）.Inthepast，schoolsnewscouldbereleasedinwayslikepostingonthewebsites，whosenumberofhitsdependedonstudents’awareness.Buttheemergingsocialtoolshavealternatedthissituationsinceinformationcanbepusheddirectlytostudentsthroughthesetools.QuiteanumberofschoolshavesetuptheirownWechatplatforms，wheretheyupdatenewsregularlysothatstudentscoulddeeplyunderstandschoolnews.Atthesametime，theseplatformswillpushinformationthatwouldhelpstudentsdevelopgoodvalues，butthisbringsnewchallengestothecommunicationbetweenstudentsandideologicalandpoliticalworkers.Foronething，itisaninevitabletrendofsocialdevelopmentforcarryingoutideologicalandpoliticalworkthroughemergingsocialtools.Buttherearehugedifferenceinthesituation，contentandstudents’participationwhencomparedwiththetraditionalwayofideologicalandpoliticalcommunication.Theideologicalandpoliticalworkersarerequiredforchangingwiththetimesandactivelyapplyingthesesocialtoolstoguidecollegestudents’ideologicalvalue.Foranother，duetotheintroductionofsocialtools，the“subject”ofideologicalandpoliticalworkrepresentedbyideologicalandpoliticalworkersandthe“object”studentsdon’tcommunicationdirectly，whichrequiresideologicalandpoliticalworkerscapableofgraspingbalancebetweenthetwo.　　However，therearemoreorfewerdefectsintheSNSsocialtoolsandonerelativelyhugeflawisthesedimentationandaccumulationofcontents.SNScommunityhasadifferentfeaturethatinformationisdividedintoeveryisolatedislandby“Friend”.ForalargeSNScommunity，itsuserscouldaccesstoonlyasmallpartoftheinformationsincemuchinformationisforbiddentouserswithoutfriends’recommendation.SNScommunityhashugeflawsintermsofcontentaccumulation.AnSNScommunityisusuallyregisteredwithtensorevenhundredsofmillionsofusersbutfewerofthemhaveconnectionswithyou.Thatistosay，informationreleasedonewayofideologicalandpoliticalworkersorpublisherswithoutanyfollowers’forwardingwouldreducepropagandaeffects.

　　2.THECHALLENGESOFEMERGINGMEDIAONIDEOLOGICALANDPOLITICALWORKERS

　　ThedevelopmentofSNSsocialservicehaspresentedvariouschallengestoideologicalandpoliticalworkersandthemostimportantliesinthatthegapbetweencollegestudentsandideologicalandpoliticalworkersgraduallyexpands.Itiscollegecounselors’responsibilitytostrengthentheguidanceandmanagementofideology，steadilypromotehealthyandpositivemainstreammedia，cultivateandpracticethesocialistcorevalues，andconstantlyconsolidatetheguidingpositionofMarxismintheideologicalfield（Duan，2013）.Foronething，collegestudentstendtoputeyesattheactivitiesintherelatedfield，stayintheirownprofessionalcircles，anddecreasecommunicationwiththepeoplearound，atthethoughtthatideologicalandpoliticalworkerscouldnotbetterguidethemintheirstudyandlife.Besides，whendoingideologicalandpoliticalworkthroughnetworking，theideologicalandpoliticalworkerswouldalsoprefertotalkabouttheupdatestoproperobjectsamongthestudentgroup，whichcutsdownthecommunicationbetweenpartsoftheintroversivestudentsandideologicalandpoliticalworkers.Basedonthis，wehaveconductedasurvey.

　　Amongthe100studentsinoursurvey，85%ofthestudentsbelievethattheyhavelesstimesofmeetingwithschoolideologicalandpoliticalworkersandevenlessofonlinecommunicationwiththemsincetheyareadmittedtouniversity；20%admitthattheycontactwiththeideologicalandpoliticalworkersthroughnetworkingandthatthere’slessin-depthchatting；only5%oftheintervieweeskeepinclosetouchwithideologicalandpoliticalworkersandwouldmeetthemregularly，howeverthesestudentsaremostlyclassleadersorappointedstudentsbyideologicalandpoliticalworkerstotakeresponsibilityofcommunicatingwithclassmates.Amongthenumeroussocialnetworkingsites，Renrenisthewebsitemostintervieweeswouldliketoparticipatewith64.9%statingtheywouldfrequentlyvisit.Inthissurvey，47.1%percentoftheintervieweeshavespent1-3hoursdailyonsocialwebsitesandonly29.2%wouldhavethetimecontrolledwithinonehour.　　Whatismorenoteworthyisthatthesefaithfulsocialwebsiteuserswouldaccesstointernet，regardlessofplaces.41.8%percentofrespondentssaidtheywouldloginatleisuretimeafterstudy；7.5%ofrespondentswouldloginduringtheirbreaksatnoonand48.5%atnight；andanother2.2%wouldvisitthesewebsitesbeforeworkinthemorning.Whenitcomestothequestion“whywouldyouliketousesocialnetworking”，hereisthetopfivereasons.Thefirstis“tosharewithfriendsaboutlifeexperience，interestsandhobbies”，with76.9%；thesecondis“toacquiremoreinformation”with58.4%；thenis“tomakenewfriends”with54.0%；thefourthoneis“tokilltime”with47.1%；and41.8%would